Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

My story with creativity

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Apr 05, 202118 min

Setting up a passive income machine Etsy shop with Kristen Gennawey

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Mar 29, 202120 min

Allowing intuition to drive your business with Maggie Emerson

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Mar 22, 202121 min

COVID-19's impact: One year later

It’s been one year since the world came to a standstill and shut down due to Coronavirus. This past year has been filled with so much loss. Loss of life. Loss of jobs. Loss of businesses. Loss of homes. Loss of relationships. And so if you’re feeling the weight of one year of a global pandemic, I see you and I feel you. I’m sending you a big virtual hug today. But what I also think that the past year has taught us and shown us is that there are some really awesome things in our lives. There are ...

Mar 15, 202123 min

If you could give yourself one piece of advice when you started to grow your business, what would it be?

Happy International Women’s Day 6-figure mompreneurs! To celebrate one of my favorite days of the year, this episode is going to be a bit different. Today we’re featuring 6 of our Lead Generation Lab members, sharing their response to this question: “If you could give yourself any piece of advice when you started to grow your business, what would it be?” Today you’ll be meeting a variety of women, all in different stages of business, in vastly different types of businesses, sharing wisdom and ad...

Mar 08, 202119 min

When is the right time to introduce a new platform into your business?

As an online entrepreneur it can seem like everyday there is a new, next, and greatest platform introduced. ⁠ ⁠ And yes early adopters get crazy visible, and yes it's a good idea to dive in, and yes the possibilities are endless....⁠ ⁠ ....but is it a good idea for YOU? ⁠ As a busy mompreneur, you have to know that when you add another layer into your lead generation strategy, it’s a smart move. Your time is short and you don’t have time to mess around with a strategy or platform that *might* wo...

Mar 01, 202116 min

Establishing a foundational relationship with yourself with Ania Norori

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Feb 22, 202123 min

What is lead generation?

Lead generation is one of the most confusing topics when it comes to online business.⁠ ⁠ I get asked all the time, what is a lead? What's lead generation? What does all of that mean? ⁠ ⁠ So on this week's 6-Figure Mompreneur Podcast episode, I'm sharing more about my perspective on what a lead is and how to think about lead generation.⁠ ⁠ You'll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business...

Feb 15, 202118 min

Ditching the SuperMom mentality with Nikki Kountouriotis

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Feb 08, 202132 min

Building sales momentum through the Sell Everyday Framework

Today we are going to dive deep into the Sell Everdyay Framework that our Lead Generation Lab members use to set up their very first automated sales system inside of their unique businesses. Part of our Framework involves offering up a low cost, high value product to a brand new email subscriber to do two things: (1) create a culture of pitching and buying from the very beginning of your relationship (2) to start to create that momentum (and possibility) of selling something inside of your busin...

Feb 01, 202116 min

Using the power of fear to create courage with Jessica Stong

Jessica Stong is passionate about helping women create a life that is full of joy and peace. While so many women are crushed by perpetual overwhelm, constant guilt, or even a lack of purpose, Jessica is on a mission to show them how to manage their brains and to truly feel their feelings. She equips women to overcome all of their self-created fear and build a life of intention. Jessica is the founder of Lives of Courage, a holistic coaching approach, which utilizes the most effective and proven ...

Jan 25, 202131 min

Growing vs. scaling your business

Today we are going to dive deep into what growing your business means and what scaling your business means. It’s important to know the difference between the two so that you can be intentional with the action items, inside of your business, to help you work towards that big goal you have for 2021. These are two terms that get intertwined all the time, and it creates a lot of confusion, because they are actually very different approaches to business. So on today’s podcast I’m chatting through: + ...

Jan 18, 202116 min

Using hormones to help us organize our business with Leisha Drews

Leisha Drews, RN, FDN-P is a holistic hormone coach, women’s health educator, & founder of Abundant Life Wellness. Her mission is to empower women to step out of the frustrating cycle of imbalanced hormones, painful periods, and feeling at war with their bodies and into feeling empowered and clear about what their bodies need. She is certified as a functional diagnostic nutrition practitioner, and coaches women personally, as well as in her Decode Your Cycle course. She is a mom of two littl...

Jan 11, 202123 min

The problem with establishing a word of the year

Happy New Year 6-Figure Momprenurs! I’m excited for the first month of the podcast this year because we’re focusing on all things wellness. It’s the thing my clients, my colleagues, and my friends always identify as wanting to improve, no matter what level of business and/or stage of life they may be in. Wellness is ALWAYS something that busy mompreneurs define as wanting to improve upon. So to kick off the wellness series this month and year, on today’s podcast I’m chatting words of the year an...

Jan 04, 202114 min

Creating multiple income streams with Deonjala Williams

Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform. With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable t-shirt printing business in 60 days or less. Deonjala, known more commonly as “Dee”, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn’t really satisfy her sense of calling,...

Dec 14, 202026 min

My biggest entrepreneurial regret

This week on the podcast I’m reflecting on 6 years of online entrepreneurship. I’ll be sharing a bit more of my story of the early days of my business and the biggest regret I have when it comes to building a business for long-term, sustainable success. Don’t get me wrong, I’m a HUGE fan of the process of entrepreneurship. I truly believe that we need to test, and reflect, and fail, in order to land on a strategy and a business that lights us up, but I also think that if we can fast-track that p...

Dec 07, 202021 min

Create a freedom lifestyle through live launching with Adriana Castillo

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Nov 30, 202027 min

My top Reels tip

We all know that Reels are the hottest trend in social media marketing right now, but they can be hard to wrap your head around. Let’s be honest, sometimes adding one more thing to your plate can seem overwhelming. But they can be very simply done, don’t require you to reinvent the wheel, and in fact, can be super fun. When creating a Reel there is one question you should ask yourself, to maximize your efforts, your time, and your organic reach. And that is, “Does this content matter to my audie...

Nov 23, 202016 min

How to stand out in a noisy market place with Natalie Arent

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Nov 16, 202018 min

My content creation process and re-purposing strategy

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Nov 09, 202023 min

Choosing to make business and life simple with Nora Shank

Nora Shank is a mindset dietitian who coaches women to lose weight and love healthy eating. She first owned a catering business before starting a virtual nutrition coaching practice near Washington, D.C. while raising her 3 children with husband Travis. TAKEAWAYS: This year has required Nora to pivot, over and over again, in both her personal life and professional life. Her first step in this process has been checking in with her mindset, seeing what needs attention, and then allowing that shift...

Nov 02, 202032 min

My biggest business failures (and the lessons I've learned)

We, as entrepreneurs, fail all the gosh darn time. Like, everyday there is a failure somewhere. But, no one talks about their failures! So today, I’m pulling back the curtain and sharing my biggest failures over the past 6 years of online entrepreneurship, and the lessons I’ve learned from them. It’s my hope that you laugh with me, that you gawk at my major snafus, but that you have the tools (and the sense of humor) to understand that failure is nothing more than a learning opportunity. Failure...

Oct 26, 202025 min

Using your intuition to grow your business with Taylor Lee

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Oct 19, 202025 min

Establishing boundaries for rest

Here’s my philosophy when it comes to hitting your goals: As hard as you push and race towards that goal, that’s how hard you need to rest. But as a busy mompreneur who is doing all the things right now, how realistic is it to rest? It’s imperative to your 6-figure success. In fact, I’d argue that rest is a growth strategy. But sometimes rest can seem like a luxury that you just can’t afford right now. And I’m here to tell you that you can’t NOT afford to rest. Because your business, your family...

Oct 12, 202021 min

Create customer loyalty through clear branding with Andrea Miyares

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Oct 05, 202024 min

Setting non-negotiable goals as a mompreneur

Setting goals in 2020 might seem like a total waste of time, am I right? But here’s the thing, in 2020 setting goals, specifically non-negotiable goals, is vitally important for the growth of your business. Why? Because you can’t go somewhere if you don’t know where you’re going. But as 2020 continues to throw us curve balls, it’s important that we don’t lower the target, instead we get flexible in how the goals are being achieved. As a mompreneur, you have to be stubborn in your outcomes, but f...

Sep 28, 202024 min

Email marketing should be your #1 business activity with Lyssa "LJ" Jackson

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Sep 21, 202023 min

How to leverage Reels as a mompreneur

Instagram Reels. It’s the hottest trend on social media right now, but as a busy mompreneur, is it just one more thing to learn? Nope. Not at all. And in fact, I think that as a momprenenur who is short on time but still wants to mak a massive impact, Reels are the way to go when it comes to creating content for your business on Instagram. On this week’s episode I’m sharing why Reels are your next smart move and how you can get started with making a highly effective Reels, without reinventing th...

Sep 14, 202018 min

Getting support so that everyone can thrive with Racheal Cook

Racheal Cook is the Founder and CEO of The CEO Collective, a membership for women entrepreneurs ready to scale their businesses without the hustle and burnout. She is the author of Amazon best-selling books Fired Up & Focused and our Business Sweet Spot, and hosts the podcast Promote Yourself to CEO. A sought after speaker on entrepreneurship, marketing, and productivity, Racheal’s work has been featured on US Chamber of Commerce, Forbes, Fast Company, Inc, Female Entrepreneur Association, a...

Sep 07, 202027 min

Reaching 6-figures in 16 hours a week

If you drastically cut the hours you work in your business, how would that change how you run your business? When COVID hit I went from working 25-30 hours a week, to 16 hours a week, so on today’s episode I’m sharing what I’ve done inside of my business to continue to grow and scale, be more intentional with my time, and still step into the role of CEO daily. I know for many of us right now we’re navigating schooling at home, and while it’s a blessing to be able to teach our kids, it doesn’t co...

Aug 31, 202025 min
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