Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

Choose to make your business easy

What if we were to approach every single thing in our business from a place of ease? Starting Facebook Ads? Easy peasy. Running a Masterclass? Piece of cake. Sales calls for your high-end 1:1 program? So freaking easy. Time and time again I hear women say that business is hard. And yes, while it can challenge us in crazy ways, using that dialogue turns into a story that we tell ourselves and we start to believe is true. So why not rewrite that story and allow our businesses to be and feel easy? ...

Jan 27, 202017 min

Silencing your inner mean girl with Angela Naumann

Angela Naumann is a boymom, bookie nerd, and an amateur wine taster. She’s been married for over 20 years and loves to go on adventures with my family. After 20+ years of her own entrepreneurial and personal growth journey, she became a life coach for women that sometimes needed a “Yoda” in their life. TAKEAWAYS: Angela’s super power is silencing your inner mean girl and helping you to unleash your inner 6- or 7-figure CEO. Oftentimes we have to rewire the way we think about achieving our goals....

Jan 20, 202035 min

Your #1 lead generator in 2020

In today’s podcast episode I want to make a bold statement! After looking at social media trends and how consumers are shopping, buying, and following brands, businesses, and influencers online, I know what your #1 lead generator will be in 2020. Yep, I’m calling it now. In 2020, the BEST lead generator you are going to have and need to leverage is your Facebook Group. And so let me tell you why in this week’s 6-Figure Mompreneur Podcast episode. RESOURCES: Check out the blog post that goes alon...

Jan 15, 202015 min

Your 6-figure block with Kerryn Hewson

Kerryn Hewson is a productivity coach and systems strategist for ambitious mompreneurs. She helps organize your business so that you can have more time and freedom to spend on the things that matter: growing your business, being present with your family, and taking time for yourself. After 10 years working in corporate as a project manager and business analyst she launched her business when her daughter was 6 months old and 3 years later has another birth, baby, and round of maternity leave unde...

Dec 16, 201930 min

Are you your business's glass ceiling?

As the year is coming to an end, and the cart for the Legacy Mastermind starts to close for 2020, I’ve been thinking a lot about goal setting, how we can self-sabotage our goals without really realizing it, and how outside influences might and can affect how we act in our businesses. And instead of doing another goal-setting podcast, which are a dime a dozen during this time of the year, I want to dive a bit deeper into what makes those goals you set for yourself a reality, or completely unattai...

Dec 09, 201929 min

A legacy of resilience with Molly Blomeley

Molly Blomeley is a fitness and nutrition coach that specializes in helping people feel comfortable and confident with their fitness and nutrition goals. After an autoimmune disease diagnosis herself she began turning her attention towards the nutrition side of fighting her disease. She has been able to help countless patients fight back from a place of pain and frustration to a place where they can feel whole again. She is a mother of two teenagers and one adorable cat. She has built her legacy...

Dec 02, 201925 min

The real deal with masterminds

Masterminds. Y’all have heard this term thrown around the online space for a while now. If you’ve been in my network for any length of time now, you’ve heard me talk about the Legacy Mastermind. And you’ve been on the hunt for something in 2020 and so you’ve considered a mastermind, what it could do for you and with you, and you’re just not sure if it's the right fit for you right now. So today I want to talk more about what a mastermind is, why they exist, and why it may or may not be a smart m...

Nov 25, 201927 min

Creating a scalable business with Ashley Kaplan

Ashley Kaplan is a strategic WordPress designer who creates gorgeous and profitable websites for her clients. She is passionate about working with the female entrepreneur who is ready to up-level her website to represent the success she’s seen in her business. Ashley also teaches new entrepreneurs how to create their own customized websites through her signature online course, The Worry-free WordPress Academy. Ashley was able to leave her corporate job to pursue full-time entrepreneurship less t...

Nov 18, 201930 min

The problem with goal setting

Y’all know I love goal setting, I love systems and automation, I love business models and productivity, but time and time again I see a HUGE gap in the coaching industry. And really it’s two things: (1) The actual goal setting process (2) AND the self-accountability to those goals that you set And it’s not that your goals or bad or you have bad intentions when you set them, it’s that for so many of us we don’t understand what it actually takes to accomplish those goals. We know on a superficial ...

Nov 11, 201932 min

Make your business support you with Jessa Glover

Jessa helps overwhelmed online service providers create automated systems so they can ditch the hustle, make a bigger impact and income and LIVE MORE! After two institutionalizations and an unplanned pregnancy, a tumultuous college career ensued. Jessa turned her focus to a professional one where she quickly began climbing the corporate ladder and was working as an executive assistant to the VP of a wholesale company. The company went under and opened an opportunity for her to explore entreprene...

Nov 04, 201935 min

The "F" word

In today’s podcast episode I’m talking about the thing that no one wants to talk about. It’s every entrepreneur’s most hated thing. We avoid it like the plague. We do everything in our power to make sure it doesn’t happen in our business. And yet, is unavoidable, no matter how much prep, advice, coaching, and/or experience you have. And that thing is FAILURE. Let’s just call it like it is, failure SUCKS. I wish I could tell you that when you get to a certain point or level in your business you b...

Oct 28, 201928 min

Your high profit business with Kat McLead

Kat McLead is the creator of the Stay at Home Mom Entrepreneur. The proven framework for nailing your business niche, standing out in a crowded market place, and landing paying clients while working 2 hours a day. TAKEAWAYS: Kat’s super power is her ability to hone in on her clients’ talent, skills, and gifts and the subset that is their one idea to provide the most amount of profit as possible. As someone who has owned multiple 6-figure businesses, Kat attributes her success to two things: (1) ...

Oct 21, 201926 min

Why you're not at 6-figures...yet

The ever elusive 6-figure business. Time and time again my audience tells me that when they hit 6-figures everything will change for them. For most women in online business creating a 6-figure business is the gateway for so much more for them, their families, their communities, and their lives. It’s the way to start to create freedom, space, and a true legacy. But time and time again I hear women say they fall short of that goal over and over again. So what gives? In today’s episode I want to di...

Oct 14, 201923 min

Embracing change as an entrepreneur with Ceci Foltz

Ceci Foltz, work from home mama with 2 girls, helps women create confidence through self love, self care and banishing limiting beliefs. TAKEAWAYS: A change in anything is going to be scary as you step into the unknown. But the thing that will support you and help you to discern if what you’re experiencing is fear or reality is personal development. Ceci is a big fan of checklists to help her figure out what she wants, if the decision she is making is a good one, and getting to the root of reali...

Oct 07, 201924 min

Scaling from a place of service with Brandi Mowles

As a social media VA turned Facebook ad and sales funnel strategist, Brandi Mowles has grown her income from $0 to 6-figures in just 11 months. In addition to running the service-based portion of her business, Brandi also helps other service-based businesses scale to 5-figure months so they can enjoy the same financial and life-freedom that she has. When she isn't creating a killer Facebook ad or teaching other service-based businesses how to scale, you can find Brandi hanging out with her husba...

Sep 30, 201919 min

DAY 5 : NOW WHAT? [100 Leads in 5 Days]

Oh my goodness gracious, we made it to day 5 of the 100 Leads in 5 Days Training Series! Today’s episode is the audio from today’s training video. Seriously, you should pat yourself on the back. This week has been a whirlwind! By now you're probably starting to see some traction, celebrate that! I truly believe that celebrating every single milestone (no matter how big or how small) breeds more milestones and is the quickest way to creating and seeing some serious momentum in our businesses. Whe...

Sep 20, 201911 min

Day 4 : IMPLEMENT [100 Leads in 5 Days]

Today’s episode is the audio from video #4 of the 100 Leads in 5 Days Training Series. Buckle up, it’s a good one today, today’s the day we implement! You've been soooo patient. You've done the work. You've dug deep. You've created and crafted. You've and adjusted. Now it's time to IMPLEMENT! In today's audio I'm talking about the implementation strategy behind this entire thing. Like the whole entire breakdown of the execution of this strategy. Today is the day when those leads are going to sta...

Sep 19, 20195 min

Day 3 : CREATE [100 Leads in 5 Days]

Today’s episode features the audio from video #3 in the 100 Leads in 5 Days training series. In this audio I'm showing you how to take the language you gathered from yesterday’s work and put it to work to do the heavy lifting FOR you. Today's content is crucially important because it's what this ENTIRE STRATEGY is hinged upon, so if you want to see serious results in your business, today's video will give you the tools to produce those 100 leads. This strategy can be highly effective and ridicul...

Sep 18, 201910 min

Day 2 : LANGUAGE [100 Leads in 5 Days]

Today’s episode features the audio from video #2 in the 100 Leads in 5 Days training series. In today’s training video we’re diving deep into the language that our ideal client is using. Bottom line: Our words MATTER. Not only can our words impact others in BIG ways, but for our potential clients, they are crucial to helping them understand what we do and how we can serve them. You guys, this is really friggin' important! Not only to make the strategy I’m going to share with you later in the wee...

Sep 17, 20196 min

Day 1: BELIEF [100 Leads in 5 Days]

Today’s podcast episode is a bit different in that what you’re going to be hearing today is the audio from the first day of the 100 Leads in 5 Days Training Series. After listening to this, if you want to get the actual videos delivered to you inbox, get yourself registered for the event. And you can find the link for the Training Series below (just keep scrolling!). Now today, in training video #1, we’re talking all things belief. I’d argue that if you’re anything like me, you’ve experienced do...

Sep 16, 20197 min

Making courage a habit with Kate Swoboda

Kate Swoboda is creator of YourCourageousLife.com, Director of the Courageous Living Coach Certification at TeamCLCC.com and author of The Courage Habit: How to Accept Your Fears, Release the Past, and Live Your Courageous Life. She helps individuals, teams, and companies see where old, fear-based habits have kept people stuck or started to limit what’s possible for an organization, and then start creating more courageous lives by getting into “the courage habit,” a four-part process for behavio...

Sep 02, 201930 min

Get more done in less time

This summer I’ve said NO to most things for my family. No to busy schedules, no to multiple commitments, and no to doing activities that don’t make a BIG impact. Everything we’ve done (ok *MOST* things we’ve done) have been intentional, purposeful, and planned. And while it’s been hard, and hasn’t been perfect, it’s been a summer I’ll never forget! And it’s a summer where I proved to myself that I could actually do this and work in this manner. As a part of this summer’s efforts I cut my work ho...

Aug 26, 201923 min

The magic of in-person events with Alli Worthington

Alli Worthington is the author of The Year of Living Happy, Fierce Faith: A Woman's Guide to Fighting Fear, Wrestling Worry and Overcoming Anxiety and Breaking Busy: Finding Peace and Purpose in a World of Crazy, she is the co-founder of the Blissdom Conference, and is a speaker, podcaster, and business coach. Her goal is to help women reach the next level. Alli co-founded multiple companies and has helped individuals, small business owners, and Fortune 500 companies be more successful. Alli’s n...

Aug 19, 201923 min

Whats working NOW on Instagram

Instagram is everyone’s favorite platform, but it’s also the platform that confuses more people than ever. There have been stories of “shadowbanning”, the use of hashtags confuses some people royally, and with all of the new features within Instagram (Stories, feed, IGTV) creating and sharing content on Instagram can be more complicated than ever. I have an Instagram theory. And that theory is that when you use all the things, Instagram likes that. So when you do Instagram Stories and you use th...

Aug 12, 201921 min

Monetize your podcast with Stefanie Gass

Stefanie Gass is the host and creator of The Mompreneur Mastermind Show Podcast and Podcast Pro University. Fueled by iced coffee, oversized lounge clothes, mom buns, and snuggles from her littles… she is a wife and mama on a mission. Stef’s call is empowering women through faith-based business and balance mentorship, to step into their potential, and claim the success and happiness they deserve. She believes that we can profit from our passions, live proactively instead of reactively, and desig...

Aug 05, 201938 min

Network marketing might be your next best business move with Katie Fleming

Have you ever thought GOSH I love the network marketing business model, but I don’t like the way it’s been done in the past? The cold messaging, the spammy, sleezy ways that it’s been marketed, you know what I’m talking about. If so, then this episode is for you. This is the second part of a 2-part episode going live on the Ambitious Motherhood Podcast with Katie Fleming and this podcast, The 6 Figure Mompreneur! I’m going to be sitting down with Katie Fleming, Business and Marketing Mentor, and...

Jul 29, 201923 min

Hacks to increase sales in your email funnel

One of the biggest mysteries in the online entrepreneurial space is selling passive products. Time and time again I hear/see mompreneurs say that they have an amazing passive product, but don’t sell it regularly because they don’t know how. They’ve run the webinars, challenges, done the video series, written the entirely passive email sequences and the results are lackluster. Open rates are low and click rates are non-existent. But then there seems to be a small percentage of online entrepreneur...

Jul 15, 201913 min

Changing the world one mompreneur at a time with Amy Rasdal

Amy Rasdal is a working mom of two kids, ages 15 and 5, who traded her corporate job for consulting 15 years ago. Today, she makes more money than most executives and lives a very blended life with almost no boundaries, working and playing every day. As the founder of Billable with Baby, Amy helps liberate other corporate working mothers by empowering them to build their own successful consulting businesses. She's quick on the mute button and can tell you a foolproof way to do a professional con...

Jul 08, 201926 min

Is it time to delete your Facebook Group?

When do you throw in the towel and delete your Facebook Group? For a while now online marketers have been saying that Facebook Groups are dead, that they don’t matter anymore, that they are a waste of time, and I think that’s soooooo not true. With Facebook’s recent changes to cast a deep net instead of a wide net within the world’s largest social media outlet, they are now emphasizing Facebook Groups as a way to facilitate those deeper connections. They are more private, more intimate, and much...

Jul 01, 201915 min

The power of story with Michelle Knight

Michelle Knight is a Branding and Business Coach who has distinguished herself as an entrepreneur by teaching the power of storytelling and its ability to unite people, especially women. She has helped transform the businesses and lives of female entrepreneurs by supporting them in tapping into their story to create a standout brand and message, ultimately leading them to living a life of freedom. Michelle is living proof that no matter what obstacles life may throw at you, or chapters that may ...

Jun 24, 201925 min
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