Welcome back to the Elon Musk podcast where we explore the intersection of Technology. Social media in the mind of one of the most Innovative entrepreneurs of our time. And in this episode we dive into Twitter's next development phase and how it could impact the social media landscape. Now, in recent years, Twitter has been facing growing competition from other social media platforms, like Instagram Tick-Tock and YouTube now to stay relevant and retain its
user base. Twitter has been flooring new ways to engage its audience in the latest development in. This regard is its plans to become a dominant. Video platform. Twitter's video Ambitions were first hinted at in 2015, when the company acquired Periscope a live video streaming app and since then Twitter has been experimenting with video features such as live streaming and auto-playing videos in the timeline.
Now however, until recently Twitter's video capabilities were limited and it was not seen as a serious competitor to Video platforms like YouTube. Now that's all set to change. With Twitter's brand new development, phase will see. The company making significant changes to, its current layout in the home feed. And the new layout will incorporate 4K video, which is the highest quality video resolution available in similar to YouTube.
Additionally Twitter is adding vertical video capabilities, similar to YouTube shorts, or Tick Tock, which is a become increasingly popular. Among users. Now, with the addition of these features Twitter hopes to attract creators, who want to produce high quality video content that can rival YouTube and creators will be able to take advantage of Twitter's, very large user base, in the platform's real-time nature to engage with their audience and
build the brand. Now, to support the new video capabilities, Twitter's adding more functionality to it's live streaming feature creators, will be able to earn money through donations. A live chat and tips as well as advertising revenue and Twitter is reportedly planning a revenue split of 70% for creators and 30% for the company, which could help. Some creators, make significant Revenue with the platform and in an earlier iteration of its live-chat tipping model through its Periscope app.
Users could super heart which would give the Creator a small tip. Every time one was used during their live stream, this model is likely Lee to be expanded to include pre mid, and post roll, advertisements, and something similar to tick. Tock where ADS are shown between scrolled videos, and Twitter's move into video is already attracting attention from some big names in the industry.
Popular YouTuber, mr. Beast has been voicing his support for the platform and is discussed how he would share his content on both YouTube and Twitter. If the revenue model made sense, however Twitter's video Ambitions don't Stop with just live streaming and on-demand video content. The company is also looking to add more features to enhance the video viewing experience such as watch party feature. That will allow users to watch videos together in real time. Similar to the Netflix party
extension. And additionally, Twitter is also looking at ways to improve video discovery and recommendation features which is a key aspect of any Successful video platform company is reportedly testing a new feature that will allow users to follow specific. Topics and have videos related to those topics appear in their
feed. Now, while Twitter's video Ambitions are impressive, the platform still has a long way to go before it. Can compete head-to-head with YouTube, which is over 2 billion monthly active users and is the go-to destination for video creators. However, Twitter's real-time nature and its ability to connect creators, With Their audience and real-time could give it an edge over other video platforms. And Twitter's Ambitions for video.
We're also in line with the company's broader strategy of becoming a destination for real-time news and events. The platform is already become a popular destination for breaking news and it's real time, Nature has made it an essential tool for journalists activists and politicians Twitter's decision to incorporate more video content.
And monetization options could have significant implications for the future of the platform and the company has struggled to grow its user base and revenue and particularly in. Paris into other social media platforms, like Facebook and Instagram. However, by creating a more video, Focus platform Twitter could attract a broader audience and new creators who prioritize video content.
Now moreover Twitter's, new monetization options could provide significant Revenue opportunities for creators. Now, YouTube has been the place to go, and if Twitter makes the decision to offer a higher Revenue split than YouTube, it could attract more high-profile creators and they could jump ship from you. YouTube to just using Twitter as their platform of choice. Now, it's worth noting that Twitter's more towards move towards video content and
monetization options. May also, attract the attention of regulators, social media platforms, like YouTube and Facebook have come under scrutiny in recent years, for the handling of user data and advertising practices and Twitter will need to ensure that its video content advertising practices are transparent and ethical to avoid similar scrutiny. Now Twitter's move towards video 10 in monetization is an exciting development for the
platform. Now, addition to 4K video vertical videos, a new monetization options. It could attract a broader audience overall to the platform, making Twitter, a destination for multimedia. Now let's move on to some SpaceX news on Thursday, February 23rd, weather officials with Cape Canaveral, space for stations. 45th weather, Squadron released an official report, predicting a
95 percent chance. Of favorable weather conditions for NASA's Space. X crew, six launch from Kennedy Space Center in Florida. The report noted that the cumulus cloud rule was the primary weather concern and liftoff is scheduled for 1:45 a.m. on Monday, February 27th, 2023 from Kennedy's, launch complex 39.
A now, the mission is going to be carrying two, NASA astronauts Commander, Stephen Bowen and pilot war and Woody Holberg along with UAE astronauts Alton. Idea and roscosmos Astronaut André fed gave as Mission specialist to the International Space Station. Now, the crew is scheduled for a long-duration. Stay of up to six months aboard, the space station conducting science and maintenance before
returning to the earth. Now, on the day before the launch Friday, February 24th, the astronauts participated in a countdown dress, rehearsal at NASA's, Kennedy Space Center in Florida, in preparation for the upcoming crew. Six launch the rehearsal began with Lon Each team's assisting the crew into their space X space suits inside the astronaut crew Quarters at the Neil. A Armstrong operations and
check-out building. Next, the crew took the elevator down to the ground floor and exited the building's double doors. Where Tesla Model X is, we're waiting to drive them the short distance to launch complex 39 a and after they arrived at the launch pad, but when Holberg on the idea and fed, you have rode the launch Towers elevator up to the crew access arm, the walkway. They would This to enter the Endeavor.
Now, one securely seated inside the crew, check their communication systems before the spacecraft's hatch was closed. And the rehearsal concluded with the gonogo pole for Falcon 9 fueling, which normally occurs about 45 minutes before takeoff. And the SpaceX Falcon and the crew Dragon, the carried the crew to the International Space Station arrived at the launch pad. It was raised into a vertical position for launch on Thursday, February, 23rd, and the Endeavor
spacecraft. Previously, fluke. Crew. One inspiration for an axiom
mission one astronauts. Now, let's talk about the SpaceX, Falcon 9 rocket that launched the company's Dragon, Endeavor spacecraft and Cruz six crew members to the International Space Station the Rockets 9 Merlin first stage engines roared to life for 7 seconds and they completed the routine but critical integrated static fire test a February 24th, the rocket reached a key Milestone ahead of liftoff while standing on. Launch pad, at Kennedy Space.
Center's launch complex 39. A in Florida, NASA's crew. Six Mission will carry for astronauts for a six-month science Mission. And this is the six crew rotation Mission with astronauts using the SpaceX crew dragon, and the Falcon 9 rocket to the orbiting laboratory. As part of the agency's commercial crew program. Now more details about the crucifix Mission can be found on
the NASA website and beginning. At 9 p.m. eastern time on Sunday. February 26, Masa is offering blog coverage and launch Day activities on the crew, six blog at 10:15 p.m. Eastern. There will be alive launch broadcast on NASA TV or the agency's website and viewers will be able to follow along with a countdown and key Mission Milestones. Hey, thank you so much for listening to the show today. I appreciate all of your support.
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