AI Update: TikTok heavily integrates AI into the platform - AI News - podcast episode cover

AI Update: TikTok heavily integrates AI into the platform - AI News

Jul 02, 202413 min
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Episode description

The developments in AI by TikTok, Apple, and other tech giants reflect a broader trend of incorporating artificial intelligence to improve user experience. As these technologies evolve, they will likely continue to shape the future of digital interaction and content creation.

Transcript

Welcome to AI Update, where we explore the latest advancements in artificial intelligence with insights into Open AI, Google, Gemini, generative AI, machine learning, and more. Now let's learn together. I'm your host, Will Walden. So Tiktok is preparing to introduce a new AI chat bot named Genie to Western users based on a recent US trademark

filing. This development represents Tik Tok's effort to enhance user interaction through artificial intelligence, allowing users to post questions and receive immediate responses. And in addition, TikTok has started allowing creators to download their videos without a watermark, simplifying content repurposing across phrase platforms. Now, a report from Semaphore said that TikTok has filed a trademark for the name Genie for

its upcoming AI chatbot tool. The chat bot is expected to provide various functionalities including simulating conversations, facilitating interactions between humans and AI, and producing human like speech and text. In May in the US, the viral video app filed the trademark the name Genie for an AI chat bot software that will, among other functions, simulate conversations, facilitate interaction and communication between humans and AI, and produce human like speech and text.

Now, TikTok strategy involves transforming the app into a central hub for all of its AI functionalities, with the Genie chat bot acting as a connector to different features within the app. This move aims to integrate multiple AI tools into a single user friendly interface. And the development of this chat bot isn't new. In May of the previous year, users in the Philippines had access to a chat bot named Takeo.

However, Takeo was primarily designed to help users discover other videos within the app, rather than addressing complex queries. Now, the Genie chat bot is anticipated to be much more advanced and incorporating a broader range of AI capabilities within Tiktok itself. It's a significant upgrade to Takeo, aiming to deliver a comprehensive AI experience. Now the key feature for this could be conversations between creators and also people that

follow them. So instead of just comments, imagine asking the creator a question and the AI version of the creator would answer your question right there. It takes a lot of time. I do YouTube as well and it takes a lot of time to answer every single question, every single comment. Last video that I had had 512 comments on it. There's no way I could answer every single one of those comments.

So an AI chat bot between the users and also the content creators is going to be a significant jump forward. Now, I can see in the future that AI could take over from not just the chat bot, but something like you ask the creator a question and in the creator's voice, the chat bot answers you. And you might have to pay for that. You might have to become a premium member or something like that. And that could be a future feature that people could be using on Tiktok.

And one key component of this integration is the generative AI search function available in the Chinese version of Tiktok too. The feature enhances discovery both within and beyond the app, and Genie is expected to include similar capabilities. The US patented Trademark Office filing from May outlines that the chat bot will facilitate interaction and communication between humans and AI, simulate conversations, and produce human

like speech and text. So the creator may record their voice and then repeat whatever the chat bot says to the user to the end user. It's a huge broad scope for this new tool, but Tiktok hasn't commented on the specifics of Genie. However, the company's well known AI powered algorithm combined with this generative AI tool suggests that Genie will be a robust addition to its suite of AI features. Now, more AI from Tiktok is

coming. They have tested a AI recommendation chat bot called Takeo, of course, in the past, and the company has also been using Open AI's code to develop its own large language models. Earlier this month, TikTok revealed other new AI capabilities for its advertising partners, including digital avatars and AI dubbing. These enhancements reflect the company's ongoing investment in AI technology to support various functions within the app.

So if you're an advertiser on TikTok, you can make an AI avatar. You never have to record anything yourself. You don't need a studio. You just have a AI version of you that does all the selling for you. Now, the trademark filing for Genie suggests that the AI initiatives at TikTok are expanding. The chatbot aims to offer more than just recommended searches. And it's going to be more

comprehensive. And these advancements come a bit challenges right now, including the potential for divestment from its parent company, Bike Dance, or a ban in the US by early of 2025. If Tiktok is banned, all this could be for no reason. And the Biden administration has expressed concerns about national security risks posed by Tiktok's Chinese ownership. Tiktok is contesting these allegations, arguing that the proposed actions are unconstitutional and violate First Amendment rights.

The legal battle shows that there's broad tensions between TikTok, US regulators and China. And in other TikTok news, introduce a new future that allow creatures creators to download their videos without a watermark. Kind of significant if they want to share these videos across different platforms. It's a welcome change by many users who have previously been restricted from repurposing content because of the TikTok watermark.

And the absence of the watermark makes it easier for creators to reuse short form clips across different platforms. A screenshot from the app shows a prompt asking users to choose between saving videos with or without a watermark. Users can save watermark free videos by selecting the save option during the upload process. The update allows users to repost their content on other platforms like Instagram, Facebook also on YouTube, provided they share it on Tiktok first.

Ensures Tiktok continues to receive user generated content first while enabling creators to benefit from sharing across multiple social media channels. Previously uploaded videos with watermarks on platforms like Snap or Instagram often resulted in restrictions. Similarly, YouTube might limit such content across its Shorts platform. The new feature simplifies the process of reposting content on

different apps. Now, Since the start of 2024, TikTok has permitted users to download clips without watermarks. The recent change, which requires users to post on TikTok first, aims to prevent users from leveraging Tik Tok's editing tools exclusively for other platforms. Expert experts suggest that the water free or watermark free downloads could previously be achieved using the Cap Cut app, Tiktok's video editing tool.

However, the new feature streamlines the process for those who prefer not to use additional apps for editing. It's a simplified workflow for creators. I'm a creator myself, so I would love to be able to use one apps editing software, edit everything and then use it everywhere. It's kind of difficult. So what I usually end up doing is creating something and import it into my computer. I edit it there and then I can send it out to all the different apps.

So in addition to Genie, TikTok launched a creative content suite named Symphony. Powered by generative AI, the suite includes tools like Symphony Assist, Symphony Creative Studio, Symphony digital avatars and optimizations In TikTok Ads Manager. The Symphony Creative Studio is a notable feature and also allows users to create short clips from an existing asset or

a product URL. And the AI engine generates custom video previews, simplifying the creative process for marketers and also for content creators. These features also include the ability to turn scripts into voiceovers that can be dubbed into multiple language so we can reach the whole globe. Videos created using this feature will be automatically labeled as AI generated to maintain transparency. Now, there's a little bit of related news here through Apple and Google.

Bloomberg reported that Apple might integrate Google's Gemini chat bot into all of its devices. So not only are you going to get ChatGPT and Open AI, which Apple just announced, and also Apple Intelligence, but you could get Google's AI Gemini, their chat bot, on your iPhone. It would follow Apple's strategy of enhancing its AI capabilities by collaborating with other tech giants, and it'll be integrated right on the phone. It's not a separate app.

So Apple senior VP of Software Engineering confirmed that Google Gemini would be incorporated into the Apple Intelligent suite of AI features. It's important for Apple to have AI now. They have to compete with all the other AI companies out there. And considering that AI is going to take over all of the tech world, they need to jump on

board. So having Gemini and ChatGPT is a significant move for Apple. The AI enhanced Siri will prompt users to use ChatGPT or other AI models like Gemini if they provide better responses to user queries. Now, the integration aims to improve the overall functionality and responsiveness of Apple's virtual assistant. So Siri right now is very limited. It sometimes it just doesn't know what to do. You could ask it a question. I ask my Siri questions all the

time. It has no idea what I'm talking about. Or it tells me to go to the web to look at a, a web page. And I just want an answer, you know, and I'm sure you do too. You just want Siri to tell you what's up. So sometimes, you know, Amazon's Alexa does the same thing. And this is where Apple can pull ahead of Amazon in the device category. Same with Google's assistants. They do the same thing. They just, they might not know what a thing is.

So they'll just be like, here's a web page and you're like, hey, I don't, I'm not near the screen. You know, you'd use your home, your Google Home. And it's like, hey, I'm not near a screen. I can't go get that. And so it'll send a text to you with a link And it's like, it's just like 3 extra steps to do it. I'd rather the device just say, oh, here I, this is what I got from Gemini. Here's what I got from ChatGPT, here's what I got from any other AI app out there, any other chat bot.

So make your own decision. Which one do you want to use? And this is a really good move from Apple. Instead of creating their own, they're using and integrating other people's software like they've done for a long time into their own software like Google Maps. Think of that. Google Maps is, you know, for for a while it was integrated with iOS and now they have Apple Maps, of course, which not that good. Sometimes it's OK, but Google Maps definitely my my maps of

choice. So think about it that way. The close garden of Apple is becoming a little bit more open by including these other AI chat bots and the advancements in AI Here. They require a certain Apple device, the iPhone 15 Pro or newer can only access these features. So that the reason for that is because they need processing power that can handle the AI capabilities and functionality. So TikTok, Apple ChatGPT, Google Gemini, it's a huge trend right now.

So please take a second and hit the follow button if you want more AI news like this in your feed. Thank you so much for listening today. Take care of yourselves and each other and I will see you in the next one.

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