Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation. What You’ll Learn In This Episode: How to create a digital footprint. How to manage your media channels. How to implement demand generation. Quotes: "The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs ar...
Aug 09, 2023•25 min•Ep. 315
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Nikki Rausch about some of the biggest challenges in business including sales, leads, and conversions. What You’ll Learn In This Episode: How to master the selling staircase. How to increase your conversion rate. How to define a budget for your client. Quotes: "Speech, for instance. This is a really simple one everybody can do, is when you're in a conversation with somebody as you listen, are they a fast talker or d...
Aug 01, 2023•20 min•Ep. 314
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Jim Harshaw Jr. about inspiring others to unlock their full potential. What You’ll Learn In This Episode: How to embrace failure. How to transform your life for success. How to benefit from an executive coach. Quotes: "When you look at the highest performers in the world who I've had a chance to interview on my podcast, whether it's in business or navy seals or athletics or you name it, failure is a necessary ingred...
Jul 24, 2023•20 min•Ep. 313
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Lary Barton about career transitioning and finding your business success. What You’ll Learn In This Episode: How to align yourself for success. How to apply the connector philosophy. How to learn self confidence. Quotes: "If you will just shut up long enough, everybody's got a story, but you've gotta shut up long enough for them to tell you. Those words ring in my head all the time." (11:13) "If you don't invest in ...
Jul 17, 2023•20 min•Ep. 312
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Lynda Paul about the world of finance, investments, and financial planning. Including strategies for achieving work-life balance. What You’ll Learn In This Episode: How to plan for your retirement. How A.I is affecting the financial industry. How to structure entities. Quotes: "There are lot of moving parts and the only thing that's constant is change. The tax law changes. We change as individuals. Our plans change....
Jul 10, 2023•27 min•Ep. 311
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Jeanette Nyden an experienced lawyer and negotiator. In this episode, they discuss contract negotiation, providing valuable insights and practical tips to help listeners secure the best deals and navigate complex pricing mechanisms. What You’ll Learn In This Episode: How to negotiate contracts. How to identify risk. How to do a tradeoff. Quotes: "The problem is that, you know, sales service providers, they want time...
Jul 03, 2023•18 min•Ep. 310
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Tony Wang about how to overcome business obstacles and upgrade your core identity around money for a lifetime of fulfillment and abundance. What You’ll Learn In This Episode: How to overcome your limiting beliefs. How to achieve your business goals. How to market to the right niche. Quotes: "I'd say the most important thing before anything else is just understand who you are marketing and selling to. And the biggest...
Jun 26, 2023•16 min•Ep. 309
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview father-son duo David and Colton Chorpenning about their new book titled "What The F*ck is Next?" If you're tired of settling and want to take control of your own destiny, this is a must listen! What You’ll Learn In This Episode: How to set life goals. How to find your life path. How to adjust to the unexpected. Quotes: "Once I had moved out there, a recruiter reached out to me and it was because I created this inten...
Jun 19, 2023•18 min•Ep. 308
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Maximilian Wühr about how his background in economics and his passion for building companies led him to this unique venture, and learn about the coincidences and experiences that shaped his path in the automotive industry. What You’ll Learn In This Episode: How to collaborate for success. How to have imagination in problem-solving. How to have mission-driven clarity. Quotes: "So we partner together with the existing...
Jun 13, 2023•24 min•Ep. 307
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , discuss the realities of business setbacks and how to recover from them. From unexpected account suspensions to revenue loss during challenging times, they share personal experiences and discuss strategies for overcoming obstacles and thriving in the face of adversity. What You’ll Learn in this Episode: How to pivot your business. How to learn what you can control. How to rely on something that isn't in control. Quotes: "What...
May 22, 2023•18 min•Ep. 306
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Nate Lind about the world of digital businesses, e-commerce, technology, SaaS, and more. Gain valuable insights on positioning and selling your digital business in today's world. What You’ll Learn in this Episode: How to position your company to sell. How to predict your cashflow. How long it takes to sell a business. Quotes: "Have a liquidity event, put some money in the bank. Go put some of that into, upcoming slu...
May 15, 2023•23 min•Ep. 305
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , discuss the importance of innovation in personal, business, and family life. With technology advancing at such a rapid pace, it's crucial to keep up with the latest trends and ideas. What You’ll Learn in this Episode: How to use AI tools to help you write. How to use AI tools to create short videos. How to innovate and stay on top of trends. Quotes: "AI has the tools, but I love how we can humanize it and actually edit it and...
May 01, 2023•18 min•Ep. 304
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sir Darren Jacklin about his inspiring journey and his tips on how to achieve optimal health and fitness, and beat the odds of age-related decline. What You’ll Learn in this Episode: How to conquer fear. How to live a healthy lifestyle. How to giveback to the community. Quotes: "Your brain's job is to protect you and keep you safe. Protection and survival. So that's what your brain's job is to do, protect you and kee...
Apr 25, 2023•30 min•Ep. 303
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Cassidy Gundersen about how small adjustments to our nutrition can have a big impact on well-being, and be inspired to make positive changes in our own lives. What You’ll Learn in this Episode: How to start eating healthier. How to assess your bodies needs. How to use food to fight disease. Quotes: "Once I got my doctorate I was able to reverse all these diseases I had. So I wanted to start a practice a little bit d...
Apr 19, 2023•26 min•Ep. 302
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Shirley Jump a famous ghostwriter and publisher about her journey into writing and publishing, as well as tips on what it takes to become a bestseller. What You’ll Learn in this Episode: How to know if you need a ghost writer. How to decide which publisher to go with. How to market your book. Quotes: "I believe that when a reader picks up one of my books, either a book I've worked on or one that I've written, they'r...
Apr 11, 2023•23 min•Ep. 301
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Joel L. Franks about his view on the psychology of money and how our emotions and thoughts about money can influence our financial decisions, and ultimately, our financial health. What You’ll Learn in this Episode: How to define behavioral economics. How to change your financial habits. How to create a lifestyle sustaining income. Quotes: "When we talk about behavioral economics, what we're trying to say is it's a f...
Apr 03, 2023•29 min•Ep. 300
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Dorine Rivers about her new book "Brain To Bank" all about helping entrepreneurs create effective business structures, develop strategic plans, identify growth opportunities, and avoid common pitfalls. What You’ll Learn in this Episode: How to take the first step to starting a business. How to start marketing your business. How to focus on your target market. Quotes: "I think what happens a lot, especially when some...
Mar 27, 2023•25 min•Ep. 299
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it. What You’ll Learn in this Episode: How to create processes in your business. How to find unique ways to market your business. How to change your mindset to find success. Quotes: "The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably...
Mar 20, 2023•24 min•Ep. 298
Melanie Johnson co-owner of Elite Online Publishing , interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn in this Episode: How to gain credibility with a website. How to know what kind of website you need. How to promote your book with a website. Quotes: "Especially even just, any business, if you don't have a...
Mar 13, 2023•17 min•Ep. 297
Jenn Foster owner of Elite Online Publishing , interviews her business partner Melanie Johnson about unveiling the marketing secrets of a Wall Street Journal bestselling author and former Miss Michigan. What You’ll Learn in this Episode: How to find the entrepreneur mindset. How to think outside of the box. How to market your book. Quotes: "It's all about learning skills, they were teaching how to publish a book, how to do digital marketing, which was all new to me. I felt like I was a sponge, j...
Mar 06, 2023•19 min•Ep. 296
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Mikelann Valterra about the economy, investment trends, and strategies for managing your money with confidence. What You’ll Learn in this Episode: How to understand your money personality. How to relieve your financial anxiety. How to create a spending plan. Quotes: "I hate the word budget, because it's so diety sounding. I'm gonna live on leftovers. But a spending plan is a tool that you design to say, okay, where ...
Feb 21, 2023•24 min•Ep. 295
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Michael Buzinski about SEO and growing businesses, with his 20 years of experience building a multi-million dollar creative agency and working with over 750 enterprises and small businesses. What You’ll Learn in this Episode: How to draw unique traffic to your website. How to narrow down conversion rates. How to build a website. Quotes: "A lot of times in marketing we are attracting the wrong people. So increasing t...
Feb 13, 2023•22 min•Ep. 294
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Sabrina Lloyd about how to become an extraordinary leader in all aspects of your life, from family to business and beyond. What You’ll Learn in this Episode: How to take steps to becoming a leader. How to manage timing and sequence. How to innovate in leadership. Quotes: "You'll see the first thing you need to do is become self-aware. You need to know yourself, and then you need to surround yourself with other great...
Feb 06, 2023•22 min•Ep. 293
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Valerie Hayes about enhancing your business strategies, and implementing sales productivity. What You’ll Learn in this Episode: How to manage your processes and people. How to have direction and tools to achieve your goals. How to manage your growing business. Quotes: "Most people try to start with processes, and actually you have to start with the people. I come in and I get to know the people, I'm seeing how they'...
Jan 30, 2023•22 min•Ep. 292
Melanie Johnson co-owner of Elite Online Publishing , interviews DJ The Money Coach about how he motivates people to gain financial freedom. What You’ll Learn in this Episode: How to gain financial independence. How to earn $8,333 a month. How to pay off your home in 7-10 years. Quotes: "Here's what the rule of 72 is. You take 72, the amount of interest that you're earning, or most importantly, the amount of interest that you're paying. Let's say it's 12. You divide 12 into 72, you get six. That...
Jan 24, 2023•27 min•Ep. 291
Melanie Johnson co-owner of Elite Online Publishing , interviews Tamara Thomson about how to think through you're content and how it works on different platforms to turn your brand into a success. What You’ll Learn in this Episode: How to plan out your social media strategy. How to choose which platform to optimize. How to repurpose your podcast. Quotes: "What we always suggest is to at least post Monday through Friday once a day, and we always suggest to our clients, post something fun on the w...
Jan 17, 2023•28 min•Ep. 290
Melanie Johnson co-owner of Elite Online Publishing , interviews Kristen Anderson about building up your brand and how she got into the business of lingerie. What You’ll Learn in this Episode: How to find your brands drive. How to build your product in public. How to build a sustainable fashion brand. Quotes: "So 67% of people are plus sized in the US right now as far as statistics go. So it's crazy that we don't cater more to that demographic." (4:23) "The strategy that goes into your marketing...
Jan 09, 2023•21 min•Ep. 289
Melanie Johnson co-owner of Elite Online Publishing , interviews Rachel Richter about how to realign yourself and your brand to achieve innovative success. What You’ll Learn in this Episode: How to start with alignment. How to identify having misalignment. How to implement alignment change. Quotes: "There are things that we can do that might be a bit misaligned that you might not know about. That is translating into things like unmet business needs. Or, lack of productive engagement." (04:52) "I...
Jan 02, 2023•21 min•Ep. 288
Melanie Johnson co-owner of Elite Online Publishing , interviews Preston Brown about how using formulas for your business can lead you to success. What You’ll Learn in this Episode: How to define your company culture. How to find your business capacity. How to live on purpose with purpose. Quotes: "I would say you need to figure out what stage of business you're in and then where you are getting guidance from. The most important thing you can do in business is to find which leader you're listeni...
Dec 19, 2022•34 min•Ep. 287
Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing , interview Kirsty Verity about how to make money on Amazon. What You’ll Learn in this Episode: How to pick a product on Amazon. How to find your target market. How to get your listing to the first page on Amazon. Quotes: "What I say is, number one fall in love with the brand first. Then the products are just the way that you actually, navigate within the brand. And that really helps when one product isn't working out the way t...
Dec 12, 2022•36 min•Ep. 286
