S02|12 - Jon Lovink

Jon Lovink, Western Canada’s most experienced media coach, joins Chad Hughes on the show to talk about trust and the media. Jon has a program called CRED which is effective for building trust in scenarios from one-on-one conversations to crisis or media. He gets into details with Chad.

Jon describes how he started in news, first as a reporter and eventually as a senior producer for CBC News, which led him to coaching. His speciality, what his company focuses on, is media coaching. At its core, Jon says media training is all about overcoming people’s fear of public speaking. There is an added level of overcoming distrust in the media right now, and Jon shares insight on that.

Chad and Jon Lovink talk about shaping the headlines in communications, building trust through verbal and body language, controlling the outcome of interviews, and Jon’s CRED program. Jon breaks down CRED into C for concern, R for responsiveness, E for expertise, and D for dedication. He and Chad examine how these work into different situations and help prepare you for speaking about a crisis. Jon has a wealth of experience and his stories and insights are light bulb moments on how to handle media.

“It really is about shaping the outcome, it's about taking charge of the engagement with reporters. And you know, knowing how to… be outcome oriented.” - Jon Lovink

About Jon Lovink:

Jon Lovink is Lovink Media Inc’s president, senior coach and counsel. He has 20 years of intensive media and spokesperson training and counsel experience across Canada and the US. Few media trainers in Canada can lay claim to his combination of years of media and crisis communications training and counsel experience with his 20 years of background in the trenches of day-to-day news and current affairs operations. His work as a communications strategist puts him in contact with the news media on a weekly basis and he is thoroughly familiar with the current trends in print, radio and TV and social media.

From communications strategy to research to reporting, news assignment to line-up, hiring to editorial decision-making, Jon has worked in all areas of news operations. This adds significant authenticity and relevance to the training and counsel he provides.

In addition, Jon has worked outside the news business as a Director of Communications for three large national organizations and has won an International Association of Business Communicators Gold Quill Award and the American Marketing Association’s Masters of Marketing Award. He served on the Board of the Canadian Public Relations Society as well as other not-for- profit Boards He is a graduate of Queens University and UBC.

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Chad Hughes | CEO, Entrepreneurial Leader, Author: website |linkedin

Jon Lovink | Media Coach / President of Lovink Media Inc: website | linkedin | “on being credible” by jon lovink