118: $100M Paid Acquisition Strategy w/ Ian Lenny from ATTNlabs.com

Episode description

Ian Lenny is the cofounder of ATTNlabs.com, a digital marketing agency that has generated over $100 Million in sales since 2019. Ian is an expert in helping large consumer product brands achieve hyper-growth via paid acquisition channels so they can become household names & ultimately be acquired.

In this episode, Ian & Delaney discuss:

• Ian’s unique strategy for paid growth that has driven over $100 Million in sales

• Why Meta is still one of the best platforms for paid acquisition

• Hot to build an influencer network to drive explosive growth for consumer brands

• Building an 8-figure business via referrals

• How ATTNlabs used brand positioning to 10X their business

• The future of marketing: AI & Automation

• The #1 trait that sets hyper-successful founders apart from the rest

• Ian’s favorite systems & technology tools for scaling ATTNlabs

Connect with Ian:

• ATTNlabs.com

• Ian’s LinkedIn

More from Delaney:

• Delaney's App - NoTox (TurboTax for Your Longevity)

• Delaney's Podcast

• Delaney's Twitter