Elephants on Business - podcast cover

Elephants on Business

Elephant Advisorywww.elephantadvisory.com.au
Elephant Advisory is a prominent accounting and broking firm based in Melbourne, with a successful history of growing Australian businesses. This podcast will feature Elephant team members breaking down every unique challenge of small business ownership in Australia, from the good times, the bad times and the ugly times. With a little help, you'll be prepared to make the right decisions for your business and avoid making our many mistakes. So join us as we begin a podcast journey to improving your small business. www.elephantadvisory.com.au/services/accounting
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Episodes

Episode 41 | How the mortgage brokering industry has changed

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Fan-favourite, Gavin, returns to the podcast to talk about his role as a mortgage broker and how the industry has changed during his time at Elephant Advisory. Gav provides his expert insights on what the Royal Commission into Banking has meant for home loans, how our finance team helps clients, and what's in store for the future of the mortgage brokering industry. The content of the...

Jan 24, 202319 min

Episode 40 | How to make the most of networking and collaboration

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! The accountants are back for episode 40. This week, Oz and Sam discuss the importance of networking and getting the most out of the small business community. Being a small business owner is tough, which is why effective collaboration can be so pivotal to your business's success and your personal well-being. You'll learn about the value of working with others, how to find fantastic ne...

Jan 17, 202316 min

Episode 39 | Creating a vision for your business

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! To kick off 2023, our accountants are back together to discuss how to set goals and create a vision for your small business. You'll learn how to identify your business's problems, measure the performance of your operations and set and track your goals, plus much more. The content of these episodes is based on our own experiences and knowledge and are meant to be general discussions, ...

Jan 10, 202315 min

Episode 38 | The top 3 things to monitor in your financial statements

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! This week, our accountants team up for an accountants-only episode as they discuss financial statements. Financial statements are a critical part of running a small business. However, they're often overlooked by business owners. Sam and Oz cover everything to do with financial statements, including why they are important and the top 3 things you need to look out for. The content of t...

Dec 20, 202225 min

Episode 37 | How to avoid burnout as a business owner

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! As we approach the end of the year, it's as good a time as any to talk about burning out in the world of business ownership. We outline the key things we've learnt to help combat burnout, including self-care and dietary advice, setting up your work life and how to get the support you need. If you're a small business owner in Australia, this episode is for you. The content of these ep...

Dec 13, 202220 min

Episode 36 | The risks of taking on debt in your business

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Debt is a great servant but a terrible master. Every business needs access to capital in order to survive. But whilst taking on debt is necessary, it doesn't come without its risks. In this episode, we discuss the four main types of business debt, all the pros and cons, plus our advice for how to manage debt safely and effectively within your business. The content of these episodes i...

Dec 06, 202224 min

Episode 35 | Tips to sharpen your sales skills

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! If you're anything like us, getting sales is one of the least enjoyable parts of being a business owner. Luckily, you don't have to be a natural salesman to be effective at winning clients to your business. We share our best tips for improving your sales techniques, from your communication with clients to closing the deal. Have a listen. The content of these episodes is based on our ...

Nov 29, 202225 min

Episode 34 | Becoming a leader in your workplace

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! The skill we are discussing this week is leadership. Strong leadership is one of the biggest driving forces behind a successful business and can shape the culture of a workplace. Shey and Oz discuss the importance of alignment, choosing the direction of your company and the ways that you can become a better leader as a business owner. The content of these episodes is based on our own...

Nov 22, 202226 min

Episode 33 | How to make big improvements to your customer service

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! There are few things more important to your business than the customer service you provide. Research has found that 81% of customers say a positive customer service experience increases the likelihood of making another purchase. This week, the Elephants on Business boys will help you sharpen up your customer service skills and generate greater repeat business. Learn what to do (and w...

Nov 15, 202222 min

Episode 32 | What Elon Musk's Twitter takeover taught us about business

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Today, we're going topical and tackling the takeover of Twitter by billionaire entrepreneur Elon Musk. In his first week in charge, Musk announced widespread staff cuts, paid subscriptions for blue ticks and had the whole world talking about his social media platform. We discuss how this style of business ownership can be applied on a much smaller scale and how small business owners ...

Nov 08, 202218 min

Episode 31 | The apps every small business owner needs to use

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Using the right apps will make your life as a business owner so much easier. From your emails to your to-do lists, we list the online tools that will improve your productivity and cut down your work time. Join Shehan and Oz as they recommend the apps that every small business owner needs to use. The content of these episodes is based on our own experience and knowledge and are meant ...

Nov 01, 202230 min

Episode 30 | Wages vs Dividends: What's the difference?

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Today, Shey and Oz are back together to tackle an important accounting topic. If your business operates as a company, you'll need to choose between renumerating yourself with a salary or with dividends. With many factors and rules to consider, making the right decision for you and your business can be hard. Using his extensive accounting experience with small business owners, Oz brea...

Oct 25, 202220 min

Episode 29 | Eight tips for running a business with a newborn (feat. Sam Draper)

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! It's a special episode of the podcast for mums and dads! Shehan is joined by Sam Draper to discuss the trials and tribulations that come with running a small business as a new parent. To hear how to deal with the stress, balance work and family time, plus hear about their own experiences, make sure to tune in to today's chat. The content of these episodes is based on our own experien...

Oct 18, 202232 min

Episode 28 | Driving good workplace culture (feat. Gavin Hepponstall)

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Tune in to another special episode of the podcast where we welcome Gavin Hepponstall for the first time on the pod. Gav is in charge of office culture at Elephant Advisory and talks about the importance of cultivating the right work environment in your small business. They'll talk about the keys to ensuring your employees are remaining happy, loyal and motivated to be a part of your ...

Oct 11, 202220 min

Episode 27 | Marketing essentials; Google, social media, direct

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Ned and Oz finish off their marketing chat this week by discussing the last three pillars of a successful marketing foundation. You'll hear about the importance of Google My Business, how to run your social media simply and effectively, plus some great ideas to help your business market directly to your audience. The content of these episodes is based on our own experience and knowle...

Oct 04, 202218 min

Episode 26 | The first two steps for building your marketing foundation

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! It's a special episode this week! For the first time, we are joined by our in-house marketing guy, Ned, to chat about the key pillars of building your marketing foundation. In this first part of our marketing chat, we discuss our own marketing journey, how to conduct a valuable marketing analysis, and the keys to building a successful website. The content of these episodes is based o...

Sep 27, 202221 min

Episode 25 | How to use 'goodwill' to boost your business's sale price

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! "Goodwill' refers to the value of your business outside of your tangible assets. This essentially means that maximising the goodwill towards your business will help maximise your sale price, but how can you do this? We break down what goodwill is and how you can substantially boost your reputation to your customers and your industry. Watch us: https://www.youtube.com/c/ElephantAdviso...

Sep 20, 202221 min

Episode 24 | An Elephant update: How's our business going?

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! This week, we wanted to take you inside our business and share what we're working on at the moment. You'll hear where we're at on our marketing journey, improvements we've made for accountability, task segregation and our working environment, as well as an update on our sales and delivery processes. Watch us: https://www.youtube.com/c/ElephantAdvisory Our Website: https://www.elephan...

Sep 13, 202227 min

Episode 23 | Borrowing for your business: Tips from a mortgage broker

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Borrowing can be significantly more complex and difficult for small business owners than it is for employees. To help you understand the requirements, get the best rates and improve your borrowing capacity in the eyes of the lender, our resident mortgage broker spills the secrets of business lending. Watch us: https://www.youtube.com/c/ElephantAdvisory Our Website: https://www.elepha...

Sep 06, 202231 min

Episode 22 | Our six best tips for retaining quality employees

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! There's nothing worse for a small business than losing a quality staff member. In today's episode, we share the best tricks for keeping your staff happy, motivated and a part of the long-term success of your business. We discuss rewards, office culture, criticism, and how to set up a pathway to success for each employee. Watch us: https://www.youtube.com/c/ElephantAdvisory Our Websit...

Aug 30, 202223 min

Episode 21 | Our best advice for managing successful business partnerships

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! In today's episode, we talk about business partners and share our best tips for ensuring your joint success. Whilst 70% of business partnerships worldwide fail, we outline the 7 keys to keeping your business partnership happy, productive and healthy. Watch us: https://www.youtube.com/c/ElephantAdvisory Our Website: https://www.elephantadvisory.com.au/ Our Accounting: https://www.elep...

Aug 23, 202228 min

Episode 20 | So you're thinking about offshoring...?

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Take it from us, hiring offshore can be a fantastic and cost-effective way of bringing specialised expertise into your business. But, if it's not done properly, offshoring can cause you far more problems than it solves. This week we delve into offshoring, sharing our experiences to give you a complete guide on hiring overseas. Watch us: https://www.youtube.com/c/ElephantAdvisory Our ...

Aug 16, 202224 min

Episode 19 | Hiring your first employee

Welcome to the Elephant on Business Podcast, improving our small business journey together one episode at a time! Today, we discuss taking that big leap and having the courage to make your first hire. On the agenda, we give our tips on: - Knowing when to hire - Defining the job description - Finding staff that fit into your business - Nailing the interview process - How to handle the ongoing administration. If you're a small business owner like us, join us to make sure your hiring is done right....

Aug 09, 202229 min

Episode 18 | What does a recession mean for small business?

In this episode, we tackle the topic of an impending recession and what this will mean for small business owners. Whilst the R-word does sound scary, it shouldn't be seen as the end of the world for your business. We discuss the reality of a recession and how an economic downtown can present plenty of opportunities. You can listen to us here or watch us on Youtube. Enjoy! Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com.au/ Accounting: https:/...

Aug 02, 202217 min

Episode 17 | Can your business and personal life stay separate?

Welcome back to the Elephants on Business podcast. This week, Shey and Oz talk about one of the biggest challenges of being a small business owner; managing your personal and business life simultaneously. They discuss the impact it has on your time, family members, stress and spending, plus they debate the best ways to manage the two effectively. For the second week in a row, you can now watch us on youtube or keep listening on your podcast app. Thanks! Our Youtube: https://www.youtube.com/c/Ele...

Jul 26, 202219 min

Episode 16 | Sole Trader Vs Company Vs Trust

The Elephants on Business podcast is now on Youtube! In this episode, Shey and Oz discuss the differences between a Sole Trader, Company and a Trust, as well as which structure works best for small businesses. They'll weigh the pros and cons of each structure, plus give advice for family businesses and the tax rates that are involved. Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com.au/ Accounting: https://www.elephantadvisory.com.au/services/...

Jul 19, 202223 min

Episode 15 | How well do you know your breakeven?

To build a profitable business, you need to know your breakeven. Knowing your break-even point can help you with pricing decisions, your sales budget and the preparation of your business plan. Join us this week as we discuss how to calculate your breakeven and how important it is for your business. Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com.au/ Accounting: https://www.elephantadvisory.com.au/services/accounting...

Jul 12, 202219 min

Episode 14 | Profit margin: should you track it?

Your profit margin is an important indicator when evaluating your business efficiency and measuring the profitability of your product or service. We discuss the importance of it, how to calculate track it, and the metrics and ratios that will help you track it. Tune in. Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com.au/ Accounting: https://www.elephantadvisory.com.au/services/accounting...

Jul 05, 202220 min

Episode 13 | Co-working spaces

For many small businesses in the professional industries, a co-working space is a common place to start out. We talk about our own experiences in a co-working office space and go through all the advantages and disadvantages that come with it. Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com.au/ Accounting: https://www.elephantadvisory.com.au/services/accounting...

Jun 28, 202236 min

Episode 12 | Your business plan

This week, we're talking all about business plans. "Failing to plan is planning to fail". It's a phrase we hear a lot throughout life and it's never truer than in business. Whilst most business owners will have developed a business plan, many don't know what makes one effective or how to follow through on it. Shehan and Oz discuss the importance of having a good business plan and sticking to it. Our Youtube: https://www.youtube.com/c/ElephantAdvisory Our website: https://www.elephantadvisory.com...

Jun 21, 202221 min
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