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Your Prospect's Problem Dictates Your Value (Part 1/4) [204]
Feb 27, 2025•13 min•Ep. 204
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Episode description
Jordan explores the first of four components of customer perceived value: identifying and isolating the core problem. Through relatable examples and personal experiences, Jordan discusses why understanding the fundamental problem, rather than just addressing symptoms, is crucial for clients to see the true value in financial services.
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