Eggs 393: The evolution of a CEO with Jon Morris
Episode description
Summary
In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business.
Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs.
Takeaways
- Surrounding yourself with mentors is crucial for growth.
- The role of a CEO evolves as the company grows.
- Execution is often more challenging than generating ideas.
- Setting clear goals and budgets is essential for success.
- Differentiation in a crowded market requires unique value propositions.
- Decision-making is a blend of data and instinct.
- Investing in innovation is key to staying competitive.
- Sales and marketing budgets should be prioritized for growth.
- Tracking metrics helps in understanding business performance.
- Building a product requires constant feedback and iteration.
Chapters
00:00 Introduction to John Morris and His Journey
03:22 The Evolution of a CEO: Stages of Growth
06:06 Learning from Experience: Mentorship and Growth
09:02 Deciding to Exit: The Sale of Rise Interactive
12:14 Executing Ideas: The Challenge of Implementation
14:59 Goal Setting and Accountability in Business
18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy
28:15 Recruiting for Success: The Finance Advantage
29:42 Data-Driven Marketing: The Analytics Revolution
31:53 Differentiation: The Two Question Test
35:51 Decision Making: Balancing Data and Instinct
42:22 R&D: Innovation in Service-Based Businesses
52:35 Sales and Marketing: Finding the Right Spend
Credits:
Hosted by Michael Smith and Ryan Roghaar
Produced by Ryan Roghaar
Theme music: "Perfect Day" by OPM
The Carton:
https://medium.com/the-carton-by-eggs
Feature with Zack Chmeis of Straight Method up now!
https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28
The Eggs Podcast Spotify playlist:
The Plugs:
The Show
@eggshow on twitter and instagram
On iTunes: itun.es/i6dX3pCOn
Stitcher: bit.ly/eggs_on_stitcher
Also available on Google Play Music!
Mike "DJ Ontic":
Shows and info: djontic.com
@djontic on twitter
Ryan Roghaar: