Eggs 279: Everything you need to know about brand tracking with Angeley Mullins

Hey everyone and welcome back to Eggs! Today’s special guest is CMO and CGO at Latana, Angeley Mullins. Latana is an AI-powered brand tracking solution designed to help brands make better marketing decisions. As a leading B2B startup, Angeley and the Latana team help users worldwide to understand key brand insights for both themselves and their competitors, enabling them to zoom in on the audiences that drive their business. For the last 18+ years, Angeley has worked with companies from all over the world. Her experience spans everything from High Growth Start-Ups to Large Scale Corporations, and NGOs. She has been successful in partnering with CEOs, Founders, Investors, and more in growing their companies into well-established market leaders in addition to helping them to expand into international markets. Joining us today for a conversation about brand tracking, what it is and how we can leverage it in our own businesses, scaling a startup, how to raise money for future growth, and business leadership, how the role of CMO has evolved over the years, Please join us in welcoming to the show, the incredible, Angeley Mullins.