Eggs 168: Carman Pirie - Co-founder of Kula Partners

Welcome back to Eggs! This week we have special guest Carman Pirie. Carman is the co-founder of Kula Partners, an agency that helps leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. He’s also the co-host of The Kula Ring podcast for manufacturing marketers. Combining three decades of marketing and communications experience with a distaste for the ordinary, here to talk about positioning and differentiation, the changing landscape of B2B buying and so much more, join me in welcoming our guest, Carman Pirie.