EduFuturists #60 - The WOW Wall & Beyond with Martin Boehm
Nov 03, 2019•47 min
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Episode description
Martin Boehm is a marketing professor at IE Business School in Madrid. For the last decade, he has been researching and consulting in the area of customer management. What really interests Professor Boehm from a marketing standpoint is the management of customer relationships in order to increase a firm’s long-term profitability.
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