744 | AI / SEO News from the EDGE | Week of 2.3.2025

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Feb 07, 2025•50 min•Season 14Ep. 744

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Episode description

Sara Taher joins the EDGE team this week to have a focused discussion of AI and SEO in the news. From China's deep-sea AI shake-ups to Meta monetizing threads and Google's evolving search Quality Raters Guidelines, this week promises a feast of intriguing insights and digital dilemmas.

We unpack the repercussions of Deepseek—a Chinese AI marvel shaking Silicon Valley with its low-cost, high-performance delivery, and what that means for the global tech landscape. OpenAI's new operator agent takes automation to a new level, independently performing tasks on the web as Google's latest SERP experiments blur the lines between genuine and generated content.

Amid water-guzzling AI models and potential copyright conundrums, we question the future of internet search and ponder the implications of AI-altered reality. Can SEO maintain its footing in an AI-dominated world?

News from the EDGE:

[00:02:57] Meta Launches Ads on Threads

[00:06:23] Google Updates Search Quality Rater Guidelines: What To Know

[00:12:27] EDGE of the Web Sponsor: Site Strategics

AI/SEO News:

[00:13:57] What Is China’s DeepSeek and Why Is It Freaking Out the AI World?

[00:22:08] OpenAI’s new Operator AI Agent

[00:26:46] Google Testing AI-Generated What People Are Saying

[00:32:12] EDGE of the Web Sponsor: InLinks

[00:33:17] Google Can Show Sites With Manual Actions In AI Overview

[00:35:43] ‘Thirsty’ ChatGP

[00:41:57] AI Means the End of Internet Search as We’ve Known It