Understanding Spend vs. aMER, and Spending Power
Episode description
In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model.
This model reveals whether your brand is overspending past the point of profitability—or underspending and leaving growth on the table. By layering in 40+ predictive models, seasonality, and LTV impacts, it provides the clearest roadmap to profitable growth we’ve ever built.
You’ll learn:
- Why most 8–9 figure brands are shocked when they see their true efficiency curve
- How to quantify the real tradeoff between cutting spend and growing top-line revenue
- The difference between optimizing for contribution margin today vs. maximizing lifetime margin tomorrow
- Why “spending power” is unique to every brand—and how to know yours
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