Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Jan 30, 2024•38 min
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Episode description
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
- Get started with CTC’s Prophit System here.
- View Taylor’s tweet here.
- The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
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