Tactics with Taylor #1: Cost Caps 101 [PREVIEW]

Ecommerce Playbook: Numbers, Struggles & Growth

Nov 14, 2023•5 min

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Episode description

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In this first episode of our brand-new bonus series, Taylor and Richard sit down to talk everything Cost Caps — why you should be using them, when to use cost caps vs min ROAS bidding, and how to set up your cost cap campaigns in Meta Ads manager. Then, they discuss the biggest barrier to Cost Caps success — creative volume — and how to make sure you have the creative you need to support your desired spend.

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