How to Stabilize Your Growth - podcast episode cover

How to Stabilize Your Growth

Dec 21, 202227 min
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Episode description

There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. This week, Taylor and Richard explain how the “layer cake” metaphor helps ecommerce businesses focus on building a foundation of predictable revenue first.

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