How to Launch a Product on Kickstarter

We launched a new product on Kickstarter (which we've never done before) and it went well! Following the launch, we’re sharing how to set up a successful campaign along with the steps we took to do so. 

 Featuring guest, David Rekuc, VP of New Brands at 4x400 Show Notes: • The Modern Fuel Kickstarter: https://www.kickstarter.com/projects/andrewsanderson/adjustable-bolt-action-pen • Dave's Pricing Sheet: https://docs.google.com/spreadsheets/d/16hSDSJKMi8UWmw4WG5cHHTpzYzvXicPAC6kj1atHBpg/edit?usp=sharing • Successful Ad #1: https://fb.me/2SNaw1L3JjSS46W • Successful Ad #2: https://fb.me/1ERbtXYQ7MMwMU9 • Dave's Twitter Feed: https://twitter.com/DaveRekuc