How a CTC Client Unlocked 40% YoY Growth
Sep 16, 2025•41 min
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Episode description
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to unpack how the brand unlocked 40% YoY revenue growth and 43% contribution margin growth in 2025 … despite a shrinking market.
Together, they break down:
- Why “spend more to grow more” wasn’t working for UAG
- - How the Profit System bridged the gap between finance and marketing- The role of contribution margin in setting smarter media budgets
- - Scaling creative volume nearly 4x year over year- How to break through a “glass ceiling” of growth with financial clarity
- - Lessons on inventory, marketing calendars, and collaboration that fueled profitabilityThis is a real-world case study in building sustainable DTC growth by aligning finance, marketing, and creative execution.
Show Notes:
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