How 2 top-tier strategists actually forecast client growth

In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—Lacie Geary and Brian Sakansky—for a deep dive into what it takes to build and execute a forecast with precision.

You’ll get a rare look under the hood at CTC’s Profit System, including how we:

• Set and execute daily client-level forecasts for revenue, spend, and contribution margin

• Think about tradeoffs between efficiency vs. volume

• Use planning tools like the Spend aMER Model, Day-of-Week Effect, and Creative Demand Model

• Track forecast accuracy by strategist, with Lacie and Brian leading the way

• Identify and respond to signals in real-time that influence media allocation

• Use product-level reporting to guide decisions at the SKU and creative level

You’ll hear specific client examples from the home goods and apparel space, plus commentary on how inventory, product mix, and creator content factor into hitting (and sometimes beating) forecasted targets.

Show Notes:

• Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo:

  https://www.yotpo.com/?utm_source=CommonThreadCollective&utm_medium=comarketing&utm_term=podcast

• Explore the Prophit System: https://prophitsystem.com

• Have a question for the podcast?Email us at podcast@commonthreadco.com