Mastering High-Ticket Dropshipping on a Budget

Hey guys, Trevor here with eCommerce Paradise, and today I want to teach you how to market your small high-ticket dropshipping business on a small budget. So if it's your first time listening, definitely get my free niches list and mini course on how to take a dropshipping and how to take it to the next level with, you know, Google Ads and all that, the way we do it. Go check it out, eCommerceParadise.com slash niches.

All right, my first thing is that definitely you need to learn how to use Google Ads, make use of it, because the best way to get targeted customers is to target specific keywords. Long-tail keywords, keywords that are related to the products that you're selling on your website. So if you understand the sales funnel, you have people at the top, middle, and the bottom.

With high-ticket dropshipping, you have three different types of keywords that match those three different levels of the sales funnel. The top of the funnel is people that are just starting their buyer's journey. These people are searching for the category keywords that you have on your website. Like if you have a massage chair website, they're just searching for massage chair or different types of massage chairs or different, you know, variants or whatever.

And they're probably looking up the keyword best massage chairs as well. And they're going to try to find what people recommend. Okay, so that's where people are starting. So you can make content on your site for that. You make collection pages with content, buying guides, make best blog posts, best massage chairs, you know, whatever, different types of massage chairs. But that's top of the funnel traffic. So people are doing their research.

It's going to take them longer to convert. hurt. Okay, so they're not going to buy that day, probably they're going to take longer because it's a high dollar amount that they're going to pay. And of course, they want to do more research first, if they're spending three, $3,000, $5,000, they're not just going to whip that out and spend it right away. Now, if it's like a $500 product or $1,000 product, yeah, they might do that.

But and that's where, you know, some of these top level category optimizations really come in handy is in the categories where it's like impulse buy decisions for rich people. So $500 to $1,000, maybe even like $300 to $600. And you have like really good category content, buying guides, really good best blog posts, really good supporting articles. That's probably going to rake in tons of money for you because then you can target that traffic and actually be profitable with it.

And there's a lot more traffic at the top than there is at the bottom. Okay. That's worked with very well for me in the past. So I would recommend doing that, but only as a part of scaling once you get to that level. So where you're going to start is two different types, the middle and the bottom of the funnel. The middle of the funnel is where people have figured out what brand they're interested in and they start searching for that particular brand name.

Brand names, you might have 5, 10, 20 suppliers on your website. Those are going to be your brand names. And then they might be searching for a particular type of product that brand sells. Okay, so maybe brands sell multiple different types of products. So you got to target each of the keywords in your website one way or another. So usually it's through collection pages.

Another way is through blog posts, right? But you're going to be targeting it like that and people are going to land on those pages and figure out what product out of the product mix that they offer that they want to buy. Now, once people are at the bottom of the funnel, they're going to be searching for the specific product they're interested in buying. And that particular product is going to be available on multiple sites.

So they're going to probably use comparison shopping tools like Google Shopping, Bing Shopping, things like that. They might even be checking out Amazon, eBay, Walmart, if they sell it to Home Depot, Lowe's, whatever, right? But the main thing is, is that you can target that particular product keyword. Usually it's a model name or a SKU number, right? And you can target that through SEO. So you can put backlinks to that particular product page from external websites.

And it'll tell Google that that page on your website is very important. And you've got to optimize the content on that page to target that particular keyword and different variations of it. And then people that type it in might show up in their organics eventually.

That's a great way to get free traffic and free sales. But in the beginning, you really want to focus on Google Shopping ads because those ads are always at the top of the Google results. results and they're really easily searched by people. People like to click on them because they have an image and it's the only result in Google that has images besides Google Images.

But it also has a price, has your store name, has an offer. So Google Shopping is a great place to be and you're going to get started with it by using Google Merchant Center, get approved with them and then you can put up Google Shopping ads and then you got to figure out how to do a, Google Shopping ads campaign that actually targets those product keywords. Okay, most ad agencies out they're just going to set up a, you know,

automated Google Shopping campaign. It's not going to really target any particular keywords. You can make a negative keyword list, but still it's not going to particularly target products and brand name keywords. They're also going to be targeting a lot of generic keywords too. So the way I do Google Ads is really simple, but it's very specific. And most ad agencies don't do it like this, but it works really well for high ticket dropshipping specifically.

And that is you have a three-tier funnel system. You have a campaign that targets your generic traffic, a separate one that targets your brand's traffic, and a third one that targets your product's traffic. You have three different negative keyword lists that go along with that, and you structure them in a way so that the search queries for the really important terms get pushed down and bid higher on in your high bid campaigns.

You use this using priority settings and negative keyword lists applied to certain campaigns.

And if you want more information on that, how to get started with that, how to grow, sign up for my masterclass. It's at ecommerceparadise.com slash masterclass. And I have a full breakdown video over the shoulder showing me how to set it up. Now, once you figured that out, it's really simple to get that targeted traffic right away. People that are already searching for that product, they're searching for the best store and the best offer.

And then you can really just focus on conversion optimization, getting reviews, having the best price, and having the best offer, right? and then having a really good store and branding, all that stuff comes together and they'll likely make a purchase from you.

And the key here, though, is finding the brands and products that are the most profitable. That's really the key to success with this stuff, is that you need to find brands and products that offer a 30 plus profit margin, 30% plus profit margin, because that's where you can be really profitable with this. If you find brands, you get on board with brands that are like 10, 15%, it's hardly worth working with them. And sometimes they'll have lower margin products and higher margin products.

So I would just recommend advertising and focusing on the ones that are higher margin products and selling those. Don't advertise and focus on the lower margin products. So you really got to look at your price sheets that you get from your suppliers and separate out the high margin products and low margin products.

I would use custom labels to label ones like, hey, we have a minimum margin of like 20 or 25% that we work with where we can fully spend on scaling advertising in a particular product. So let's add a custom label to every single product that's at least this minimum margin, gross margin. And then in the ads, you can separate out those custom labels and you can maybe do a bid decrease on the rest or a bid increase on those particular ones that are high margin.

And then you'll get placing the ads higher, more likely for people to see you and make a purchase from you.

There's a lot more that goes into this as well, but that's really the starting point. That's the foundation of profitability or the tight budget is that you focus on the right keywords, the targeted traffic that converts right away. So people that are already looking for those products that are shopping around for it and the people that are looking for high profit products and shopping around for those.

Don't bother wasting your time with low margin products. You're just going to kind of go crazy. You'll get sales with very little profit and you'll wonder how the heck anybody makes any money in this business. Well, it's because the smart ones, they pick out the products from the suppliers that are high profit and they focus on marketing and selling those. So you really just got to consider this as like the 80-20 rule.

Spend 80% of your time on the the 20% of things that bring you 80% of your profits. And that's how you're successful in this type of business. So I hope this was helpful for you guys. If you guys want more information, private coaching from me, go check out ecommerceparadise.com. Again, my full over-the-shoulder masterclass where I show my own team how to do this stuff and I've made it public is at ecommerceparadise.com slash masterclass.

And then I have a done-for-you service. My team will actually build out one of these stores and businesses for you, scale it, launch it, hand it over. It's at ecommerceparadise.com slash turnkey. So go check that out. If you guys like this video, definitely hit that like button, subscribe. I'll see you guys in the next one.