Mastering High-Ticket Dropshipping: Daily Optimization Strategies

So something I do on a daily basis is I go through, like first thing in the morning is I go through the ad accounts and I look at what the search terms are that are the highest cost and I go through the campaigns and I check which brands and products are costing the most in the ads.

And that's going to tell me, number one, where to focus when it comes to optimization and conversion rate optimization and also checking competitors, competitive research. So, for instance, this morning I checked the ads, we got a couple of sales today, which is great, but one of the top ad spend brands actually didn't get any sales, and so that's making me curious, why aren't we getting sales for that brand?

If we're spending so much on ads every day, it was double what the other brands were getting, and those brands got sales. There's something going on, and so I tell my team, we need to research and figure out, number one, do we need to do an inventory update? Are there products that are out of stock that we're currently promoting the ads that are in stock?

That could be causing people to click our ads more than the competitors because the competitors that are doing inventory updates probably aren't running ads for those particular products that are out of stock. So they're, of course, clicking to our site, seeing that our site is advertising them. If they're out of stock, then if they're out of stock, we shouldn't be advertising. So inventory update. Another thing to check is pricing. Maybe the supplier has a pricing discount.

Right now it happens to be the holiday season, so a lot of suppliers are doing discounts for the holiday season so check with the supplier. Sometimes suppliers will notify you about pricing discounts and sometimes they don't. So you have to always just ask, especially your top ad spend suppliers and top traffic suppliers.

We also can just check our competitors straight away. Just check the top competitors that are in the top 5 or 10 ad spots in Google Shopping ads and see what their price is compared to ours on the top spend SKUs and then compare with that. The other thing to do with the competitor research is check their product pages and see if they're offering a deeper discount than we are.

Our average discount is 5%. Sometimes competitors will offer a dollar off amount that's closer to 10%, or they'll just straight up offer a 10% coupon or 7% or something like that. So if they're offering a deeper discount, then we need to put that on the product page and make a special coupon just for that brand. Free gifts. Sometimes competitors, especially top competitors, will have free gift packages associated with high margin products.

So if they have that and it's clearly visible, and we need to be setting that up. Another thing that's, you know, potential is that it might just require a better description being made, like a product description with better layout, better sales copy, better images, even a YouTube video added to it somehow. You know, we just got to check the competitors' sites and make a list of things that we can improve on ours.

Sometimes competitors will have better images as well, or just more images, and that can always help, or just like, you know, yeah, like higher quality images, that can definitely help too.

But I'm doing this on almost a daily basis because it can change based on seasonality, like especially spring and summer you're going to have spring summer niche brands and products have high ad spent and then they're going to be high competition as well and then in the fall winter you're going to have you know those types of things like usually in the u.s is northern hemisphere if you're selling the u.s that means that

the products are going to be in the winter time it's going to be cold outside so there's going to be like cold weather products you know indoor products are trending whereas in the summertime it's hot so outdoor products are trending, that kind of thing. So just keep this in mind. With high ticket dropshipping, you've always got to be doing competitive research constantly.

This is something from a day in, day out basis because you have a lower barrier for entry and thus there's going to be more competition. And you're going to find more competition sometimes from bigger box retailers that have more ad spend and more marketing budget. And also sometimes from those niche online retailers that are quicker to act and get more creative and stuff like that with their offers with their website and stuff like that.

Sometimes just solo entrepreneur websites can be way more optimized than even big box store websites. So you can definitely... You can definitely stand out in your niche just by being a solo entrepreneur that's like really, really engaged in that niche with the customers, with the suppliers. Of course, it's going to take a lot of time and effort, but it definitely will pay off if you do get more engaged with your niche, with that market, with the industry.

And just by contacting suppliers more often or building better relationships with them, going to meet them in person at trade shows or even in their own office, you can get special pricing from them, you can get special treatment from them, you can get special inventory from them.

So that's definitely worth doing especially with best-selling suppliers, in any industry is to go meet those people in person so yeah definitely if you're doing high ticket dropshipping know that that's what you should be doing every day if you are just getting started and you want to grow with high ticket dropshipping just know what you're getting yourself into this is the kind of work that is just a day-in day-out basis you can automate a lot of this work by hiring a

virtual assistant or a team of virtual assistants and train them with processes. I use loom.com to create training videos, over-the-shoulder training videos, and I just talk about doing stuff as I do it. So you should do that for your own team and then have them do this kind of stuff for you on a daily basis. And then set up a Slack or something like that and create channels for each specific thing that your team is working on on a daily basis.

Have them report when they start work, what their list of things are going to do. Have them report when they end work with the list of things that got done. And then you can kind of go back and forth with them and brainstorm and work things out and stuff like that. Your basic essential team that I recommend having is somebody to do customer service and sales for you.

Of course, you're going to do ongoing training with them and have them do a little bit outside of that, more like profit reporting and bookkeeping and stuff like that as well. But a lot of their stuff is just going to be focused around customer-centric stuff and dealing with suppliers. And then I recommend having somebody do product uploading and supplier onboarding, things like that consistently, as well as that website optimization.

So having somebody on staff that's a developer and knows code, especially with Shopify code, and knows how to troubleshoot issues is really, really valuable. And then another person you can have on staff, which is really useful, someone just to do content constantly, like blog posts, product description, optimization, you know, get backlinks and stuff like that.

SEO is really, really useful. What I would recommend is not outsourcing your ads, but figuring out how to run ad accounts yourself because ad accounts are not that complicated, not that hard to figure out. And using the Google Shopping ads and the three-tier method for keywords optimization priorities, you can definitely do them yourself. And it doesn't take that much time every day. And just look at the data every day and figure out what you need to work on from there.

Ad accounts are very learnable. If you really find that it's something that you just can't do, you can hit me up and ask me for help. Or you can look for an ad agency online. If you're doing specifically high-ticket dropshipping, I would recommend talking to somebody who's a specialist with high-ticket dropshipping. Ad agencies that aren't specialists, they're going to run you through a system that they use for direct-to-consumer brands usually. And it's a little bit different, usually.

And they're going to focus on more automated campaigns. Whereas we mostly focus with high-ticket option on manual campaigns, just because you can really focus and figure out exactly what keywords you're bidding on and what keywords you want to bid on, that kind of stuff. But yeah, if you need help with ads, SEO, setting up a store, or you just want to learn more, go check out all my offers at ecommerceparadise.com.

Got some free stuff, got some great services available, as well as digital products.

So check that out. and thanks for listening definitely subscribe and i'll see you in the next episode take care.