Boost Your Ecommerce Sales: Mastering Conversion Rate Optimization

What's up guys, Trevor here with the Ecommerce Paradise podcast.

Today's episode I'm going to talk about conversion rate optimization. These are a few things that you need to have on every single product page so that you can make sure that you get more sales. If it's your first time listening to the podcast though, make sure you get my free course and niches list for high-ticket dropshipping at ecommerceparadise.com slash minicourse.

Alright, let's get into it. So from top to bottom, you really got to make sure you have high-quality images from your suppliers. Those are going to make or break your ability to sell products. If your images look blurry or they're small, people are just not going to want to buy from you. They're not going to trust you. And so yeah, make sure you get high quality images from your supplier.

Now, make sure that you have a program set up like Crush Picks app that actually allows you to minimize the size of those files though. So they're high quality, yet they're not too high of file size so that your website still loads fast. That's key. But high quality images are important.

All right. And then make sure you have a really good product title that includes the brand name of the product, the model name of the product, if there is one, the categories that the product fall under and the subcategory as well, and the SKU number, if there is a SKU number for that product and it's a full product title, okay? It makes sense. Make sure that it's really good. Not too long. You don't want to keyword stuff your title, but just make sure

it's, you know, sufficient. It's keyword optimized. Next, you want to make sure there's a sale price in your product because people often are more attracted to products that are on sale. And this is kind of a gray area because sometimes suppliers don't have sale prices for their products. Usually they'll have a cost and then a selling price, but sometimes they don't have a selling price. Sometimes they have what's called a minimum advertised price, sometimes they don't.

Sometimes they have what's called a manufacturer's suggested retail price, MSRP, and sometimes they don't. So it's just up to you if they don't have those, is what to set your pricing up. Usually I only work with suppliers that have MAP or MSRP or one of the both. Sometimes I work with suppliers without MAP just because they have good margins, but usually you want to always work with suppliers that have MAP pricing. Which means that there is even competition across the board.

So you can maintain your margins without having to offer deeper discounts and you don't have to worry that your competitors are going to offer deeper, like lower prices basically than you. And if you see that, you can report it. Some suppliers though have map prices and just don't have map policies and don't actually do anything about it when you find competitors. And those are really annoying suppliers to work with. So sometimes I just would consider dropping those suppliers altogether.

Or just trying to figure out why. Maybe they just have a better relationship with them. Maybe that competitor has a retail storefront and they buy stock or something like that or maybe that particular product is like an old stock and they're just trying to get rid of old stock or something but anyway so just keep in mind you should always have a sale press on your site so if whatever it is just set it 20, 30, 40, 50% whatever makes sense to you.

The next thing is you should have some sort of financing. I would definitely recommend getting, if you have Shopify set up, which I recommend using Shopify, you can get a free trial at ecommerceparadise.com slash Shopify. It's the best e-commerce platform out there. Easy to use, easy to set up. I use it for all my stores. I teach people how to use it. And yeah, definitely get going with Shopify. Shopify is great. So if you use Shopify, you'll be able to use Shopify Payments.

It won't be for in the US. Other countries, maybe not. But usually you can use Shopify Payments. And then with Shopify Payments, they allow you to use ShopPay financing or ShopPay installments, which is their version of financing, basically. There's plenty of other financing providers, though. There's like Klarna, Affirm, Pay. There's a bunch of them. So just look up financing providers for e-commerce businesses. I'll make sure I have a blog post and video going on that soon,

the top financing providers. But the top ones I've used in the past are Klarna and Affirm. So definitely get going with at least one of those. It's always good to have multiple financing providers, even if you don't feature them on your product page, and to have a separate page on your website about financing. It's always a really good idea and just to provide all that information as well as pictures on how to do that. So that's that.

All right, and then next you want to go and make sure that you have a good offer on your product. So there's going to be like the different variants and different upgrade options and whatnot.

When you first upload a product from a supplier, hopefully they'll have all the information there for you for the variants, but you'll definitely want to check the competitor's site and make sure that your variants and other things match what other competitors are offering because sometimes what the supplier provides in the catalog isn't really that clear. So you've got to just kind of pull what your top competitor is doing and do a similar thing on your site.

And then you've got to check out their sites too for other offers like maybe there's White Glove Delivery Service or there's Extended Warranties they're offering or something else. So just check for their offers and then that's usually the area right there below price which is where they're going to have the offers. So make sure that everything's set up properly there. The next thing is your Add to Cart button should really stand out.

So your Add to Cart button, what I usually do is set it to the same orange that Amazon does because they've done the research and orange works great But you can also do it for your branding color as well. But just make sure that it stands out really well, okay? It should just really stand out on the page. Some people that have niches that are in kids' niches and stuff like that, they make their site more fun. They make the Add to Cart button bounce or pop or something like that.

I kind of find that annoying, but then again, I don't sell in kids' niches and stuff like that. So I guess if you sell in that kind of stuff, then it would make sense for that. But for most other niches, you wouldn't want to do anything like that. But that is an option. And then below the add to cart button, you definitely want to put your payment methods. So you have a little banner there that shows the payment methods you accept.

Usually it's going to show all the different credit cards, PayPal, your financing providers, and so on and so forth. And then also you're going to want to show a trust badge down there somewhere as well. So something that's going to say that you have a secure checkout, you offer a satisfaction guarantee, stuff like that.

I use Trusted Site. And if you're interested in checking out Trusted Site, get a free trial at ecommerceparadise.com slash trusted site. So there's a trust badge I use now. It works directly in Shopify, and it's great. All right, and below that, usually I have something like a USP box, I call it. It's a unique sales proposition box.

It kind of has all the USP stuff built into it. So like your free shipping, sales tax, your shipping time frame, your average shipping time frame should be there, your return policy, easy return policy, easy returns, that kind of stuff, fast free shipping, even like an expiring coupon code as well. So that's really important. If you have all that kind of stuff right there, it's going to make it really easy for people to see why they should buy from you.

There's more things you can do to optimize that kind of stuff, but just have all your different unique selling propositions right there before the product description. And then right below that is going to be your product description. Your product description should be really well filled out and keyword optimized and multimedia optimized.

It should have an introduction, a features benefits section with a section for each, pictures of each, and then it should be all sales copy, so convincing the person to buy that product because of those reasons. And then it should have a specification section and the end of call to action on top of that. And then any special information about shipping, delivery, the returns, that kind of stuff for that particular product.

And it can be a lot of work, especially when you have suppliers with huge product catalogs. It can be a ton of work to do this kind of stuff. So that's why I suggest for beginners, you always start with products in a niche with suppliers that have low amounts of products in their catalogs, like small product catalogs. It's going to help a lot. Even if they're oversaturated, the simpler the products are and the smaller the catalogs are, the easier it's going to be for you to get started.

So that's why I recommend doing it that way. Later on, when you have more skills and experience and you can assemble a team and streamline things, then yeah, obviously it's going to be better for you to start in a less saturated niche, one that's got more complex products that you can spend more time learning and bigger catalog that you can spend more time expanding on. But in the beginning, just start simple. Get launched, get going, get traffic, get sales.

And then after the product description, always put reviews. Reviews are really important. And by the way, at the top of the page, near the price, you should definitely have review stars, like how many stars and how many reviews your product has. And the reviews themselves will be at the bottom of the page. I use an app called JudgeMe. There's other apps out there and they all work fine. So just make sure that you have reviews there.

In the very beginning, you can definitely ask your supplier for reviews or curate reviews from other websites. Just don't copy and paste them. You definitely want to change them. You can make reviews using ChatGPT and just upload them yourself that way too. But it's a little bit shady. So definitely just try to go get reviews when you start getting orders. Make sure that you have the email marketing set up and you just call the customers

and ask them to leave reviews when they're happy. It's the best way to get reviews is real customer reviews. And of course, on top of that, of course, you want to have third-party platform, like review platforms with reviews on them too, not just your website. That's really going to help because people are going to search your website online and then they're going to find other platforms like Trustpilot or BBB and that's going to say something about your website.

You want it to say something good, right? So make sure you get on those sites. Get your customer sleep reviews on the sites for you. All right, and then below that, you definitely want to have something that's going to just show, again, about your business, your company, a little about us section or something like that, kind of wrap things up, and then your footer after that. Some people put recently viewed products.

You might also like these products, but I've found that it actually distracts people. It's always better to keep you on that product page, not get them to click out when they get to the bottom of your product page, but just scroll back up and to place their order. Some of the best product pages have another add to cart button at the bottom of the product page, actually. So it just kind of closes it out and makes sure that they're ready to order right then and there, that product.

So I don't recommend putting other products at the bottom. Just, you know, unlike big e-commerce stores, you know, you're a niche source, so you want to close the sale.

If your goal with driving traffic to your site is to drive product-specific traffic to your store. Okay, so it's people that already are searching around for that product that are looking for the best price and best deal. So distract them as little as possible. Get them to make that sale, close that sale with you right then and there.

Your footer should have all the information about your business in it, including your business name, address, phone number, and all the different product categories on your site, as well as all the important pages on your website, especially things like return policy, contact us page, privacy policy terms and conditions, things like that need to be in the footer for sure.

And by the way, in the header, they should be up there as well, except on the header, you don't really need to put your privacy policy terms and conditions, that kind of stuff. Just make sure it's up there about us, contact us, your blog, financing coupons, reviews, that kind of stuff, and then all your main categories should be up there as well.

Make sure you get a high-quality logo done also. You can get logos done on Fiverr for like $10, $20 that are really good quality for online e-commerce stores. So just go to Fiverr and get a decent one done. Look at your competitors, kind of model after them. Don't copy them, but model them. You can use similar colors as your competitors. And I would just kind of pull ideas and stuff like that and do it that way.

All right, guys, so if you're interested in getting more information and private coaching on how to optimize your store and get sales, definitely go check out my coaching offer at ecommerceparadise.com slash coaching. And go check out my online course where I show into depth more on over-the-shoulder how to do this kind of optimization stuff and everything else around high-ticket dropshipping. Go check it out at ecommerceparadise.com slash masterclass.

And if you're curious about our done-for-you service, we actually offer you the service of building out an entire high-ticket dropshipping e-commerce business. So you can go book a call with me and we can discuss more about it at ecommerceparadise.com slash turnkey. Go check that out. Thanks, guys, for listening and definitely subscribe. I'll see you in the next episode.