Elaine Pofeldt is a journalist who has contributed to Forbes.com, CNBC, INC, and Money Magazine among others and is the author of the brilliant “The Million-Dollar, One-person Business: Make Great Money, Work the way you like, have the life you want”. It’s brand new (published at the start of this month), and all about scaling revenue without scaling staff. I was introduced to Elaine last year by past podcast guest, funnel genius, and example in the book - Dan Faggella (episode 108), who describ...
Jan 17, 2018•38 min•Ep. 140
Adam Watson joins us to discuss his 16 years of ecommerce and retail experience. Including how he's bounced back after discovering an accounting error of epic proportions in June 2016, He took the opportunity of liquidation to build a new business that's stronger and already turning over £450,000 per year. On the show he discusses what he's learnt over the years, how everything came tumbling down, and how he's built the new business. This is a show PACKED with tips and advice, and some big strat...
Jan 14, 2018•33 min•Ep. 139
Justin Cooke is the CMO and founder of Empire Flippers. So as well knowing a whole heap about buying and selling eCommerce businesses, he also knows a ton about sales funnels and marketing automation. Empire Flippers launched in 2012 after they’d had 2 years successfully building and selling their own websites, and have now helped people buy and sell over $26million dollars worth of online businesses. We catch up with him to discuss buying an eCommerce business, what's currently trending in eCom...
Jan 10, 2018•38 min•Ep. 138
Jon Butt was last on the show in episode 73, when he came on to talk about his multi-million pound B2B eCommerce business Fire Protection Online. The business Jon’s here to talk about today couldn’t be more different. It’s B2C, a much lower AOV, it’s a food product, and it’s a subscription business! In 2017 Jon and his son Harvey launched Blue Coffee Box, a ground coffee discovery box. As we record they’re just starting month 4, and are on the cusp of their 100th subscriber. I’m really pleased t...
Jan 07, 2018•42 min•Ep. 137
Each of our eCommerce experts makes the case for the one thing they believe will make the biggest different to the growth of your eCommerce business in 2018. There's a big range of topics here - some you might have considered, some that might not have made it onto your radar... yet. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jan 03, 2018•16 min•Ep. 136
Thom Brodeur-Kazanjian is the CEO of Yandy, and former head of marketing at Godaddy. Yandy have had huge success in the last 12 months by identifying and taking advantage of some big opportunities. First the decision of competitor Victoria's Secrets to exit the Swimwear market, leaving $500m of customers with a problem! And then their invention of the costume lingerie market. Want to know more? And how to take advantage of this in your business (Thom shares some great tips) then you'll just have...
Jan 01, 2018•39 min•Ep. 135
Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2017 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2018. We cover an (impressively) wide range of topics from voice search to logistics, to the end of Google - it's all in here. A real thought provoker! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytic...
Dec 24, 2017•22 min•Ep. 134
Sally Bunkham is the founder of Mum’s Back, who sell gift boxes designed for new mums, full of all the yummy things they've not been allowed whilst pregnant. They sell via their own website and on not on the high street. They launched in early 2017 and now (as we record in September!) doing 2-3 orders per week. Mum's Back is a social enterprise, which helps Sally keep motivated and has also been a route to some great traffic driving activity. This podcast uses the following third-party services ...
Dec 17, 2017•31 min•Ep. 133
Geoff Hunt and Henry Waddilove are the co-founders behind Burlingham London Watches, a British watch company selling both men’s and ladies watches inspired by British heritage. They launched in August 2016 and have sold 100s of units in their first year. How they went from selling pizzas and art to founding their own watch company! Tips for expansion, keeping things lean, and always listening to your customers. This podcast uses the following third-party services for analysis: Spotify Ad Analyti...
Dec 10, 2017•34 min•Ep. 132
Corinne Noca is the eCommerce Manager of Slam, an Italian sportswear brand specilising in sailing apparel and technical equipment. They launched into eCommerce in October 2017, with an agency strategy and already have big plans for 2018 including a new website in January - have a listen to hear how she's managing this very different type of eCommerce startup plus why Facebook Live is her number one traffic tip. This podcast uses the following third-party services for analysis: Spotify Ad Analyti...
Dec 03, 2017•29 min•Ep. 131
Georgina Hustler is the founder of Antique Rose and Maison Rustic. A pair of brick retail businesses in Wokingham. They sell a mix of gift, jewellery, home accessories and furniture, and Georgina is right in the middle of turning her Bricks into Clicks! Everything started in 2008 and now combined turnover is just under half a million pounds. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Nov 26, 2017•33 min•Ep. 130
Lindsay Cornelissen founded Wines with Attitude in October 2014, a passion project that helped her escape the City London. It’s been a steep learning curve over the last 3 years – and there’s still a lot to learn, but the customer base is growing at a steady 20% year on year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nov 19, 2017•38 min•Ep. 129
PJ Jonas is the founder and CEO of Goat Milk Stuff. Yes, you guessed it they sell stuff made from Goats milk. It started with soap and has grown to all kinds of things! It’s a family business that started on the kitchen table, and now turns over in excess of $1million a year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nov 12, 2017•30 min•Ep. 128
Last week our host Chloe Thomas attended the DCA's Autumn Conference in London. A packed agenda has led to a packed collection of takeaways. Including customer psychology and segmentation tips; email marketing advice; 2 great video marketing tips AND some very cool Direct Mail stats This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nov 09, 2017•27 min
Craig Wolfe is the President and sole employee at Celebriducks – the world’s number 1 rubber duck manufacturer! They launched in 1997 and have now sold millions and millions of ducks!. Selling via wholesale and direct to consumer on their website. We discuss licensing, how to lock up your market, the power of social media, managing how your customers sell your product on Amazon and much more This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spo...
Nov 05, 2017•41 min•Ep. 127
Last week I spent a fascinating couple of days at PI Live - here's my takeaways, covering Affiliate marketing, influcencer marketing, facebook ad tips, and Growth Hacking. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Nov 02, 2017•32 min
Murray Priestley is a partner at Global Private Partners, a private equity firm based in Hong Kong. And author of “The $1million Pay Day” – which is designed to help us understand what a Private Equity business would be looking for in our business should we want to sell. So this show is going to be about buying, scaling and selling online businesses. Plus, we’ll probably aim to get a few nuggets from Murray’s wide experience with ecommerce businesses. This interview is packed with top tips for b...
Oct 29, 2017•42 min•Ep. 126
Julie Mathers is the founder and CEO of the multi-award winning Flora and Fauna, Flora & Fauna is Australia's largest cruelty free & vegan shop with exclusive eco friendly products. They launched in 2014 and now do several 1,000 orders a week and are experiencing accelerating growth of over 500% year on year. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Oct 21, 2017•42 min•Ep. 125
Lara Sengupta is the founder of Cork Yogis, selling ethical yoga products including cork yoga mats! They launched in April 2016 and just over 1 year in now turnover £3-4K per month. We discuss where marketplaces fit for her, the growing B2B opportunity, how she's discovered niche ad platforms really do the business. And much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Oct 14, 2017•29 min•Ep. 124
Last week I chaired the Internet Retailing Conference in London. These are the key takeaways from the event - heavily focused on customer and emotion. We've got info from the likes of Clarks, Conrad Electronics, Schuh, Canon, Klarna, Diligent, and more This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Oct 11, 2017•27 min
Neil Cocker is co-founder of Ramp Tshirts, the world’s fastest, smartest custom tshirt ordering site for teams and events. Last year they moved from Wales to Bulgaria to drastically reduce their costs, and are a little bit obsessed with efficiency and conversion rates. They launched in early 2016 and already have a six-figure turnover. We discuss the tech startup incubator process that led to Ramp's creation, why they avoided looking for funding, how live chat drives 30% of their sales, the powe...
Oct 07, 2017•36 min•Ep. 123
Last week I spent two days at eCommerce Expo in London, and this episode is my takeaways for you from the show. We've got an update from my panel session on Subscription eCommerce, a couple of awesome tools (Phrasee Pheelings Lite and Domo). Plus updates on some hot topics in eCommerce including GDPR, Amazon's one-click patent expirey, Shopify, the Magento 1 to 2 upgrades and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify....
Oct 01, 2017•21 min
Jane Fisher is a co-founder at Harper Wilde, an online retailer looking to change the way we buy bras. After 18 months of planning, they launched just one month ago and are already seeing repeat customers! We talk through the keys to their successful launch, inc branding, marketing, events. Plus the awesome pre-live testing they did to make sure their idea was a great one. It's all about the buying experience. Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Ge...
Sep 30, 2017•39 min•Ep. 122
James Whitfield is the one in charge at Vanacci, together with Ryan Ward the Sales Director and Shaun Sykes the Creative Director runs an online only retailer, who also do wholesale. They are bringing a fresh modern look to men’s accessories – and becoming masters of the crowdfunding product launch on Kickstarter. They launched in late 2014 and had a year two turnover of £220k up from £60k in year 1. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https:...
Sep 23, 2017•33 min•Ep. 121
Trey Lewellen has spent the last 4 years building an eCommerce business that sold $20million of product in 2016. That includes building an email list of over 1.1 million subscribers (inc 300,000 buyers) via which he makes $10,000 a day selling products to repeat customers. He's doing it all on the Click Funnels system purely with highly targeted marketing driving traffic to key loss leading products, through an immediate sales funnel that turns customer acquisition into a stream of free data and...
Sep 16, 2017•43 min•Ep. 120
Nikolay Piriankov is the founder and CEO of Taylor & Hart an award-winning London jeweller specialising in custom engagement rings, of which they’ve delivered over 2,500 to date. They launched in 2014 as Rare Pink, rebranded in 2016 and now doing about £2.5m in revenue. We discuss their two-headed website, why PR is essential, and Nikolay shares a top remarketing tip! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad...
Sep 09, 2017•40 min•Ep. 119
Gwen Jimmere is the founder and CEO of Naturalicious home of the Hello Gorgeous Hair Care System which is all about helping ladies get their hair looking awesome, quicker. After launching in 2013 Naturalicious has become one of America’s fastest growing haircare brands and now ship around 400 retail orders a month, and 130 wholesale orders per month, and a couple of big pallet orders to distributors too. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - ht...
Sep 02, 2017•38 min•Ep. 118
Rob Boyle is the Head of Marketing at Homespares, a B2B & B2C eCommerce retailer supplying spare parts, accessories and consumables for in and around the home everything from washing machines to powerwashers. They carry over 13,000 items in stock which can be supplied within 24 hours, many of which are their own-brand ranges. Founded in 1962 they now ship about 300 products a day, turnover is around £6million. This podcast uses the following third-party services for analysis: Spotify Ad Anal...
Aug 26, 2017•34 min•Ep. 117
Johann van Tonder is the co-author of “eCommerce Website optimisation, Why 95% of your Website visitors don’t buy, and what you can do about it”. In his day job he’s a CRO expert at AWA Digital working with clients all over the world. In this episode we get deep into CRO - with plenty of tips and tricks you can use to improve sales in your eCommerce business. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-pr...
Aug 19, 2017•38 min•Ep. 116
Liz Entin is the Founder and CEO of Runway Passport a fashion company connecting emerging designers with customers worldwide. They enable customers to buy from designers that wouldn't otherwise be accessible; from places such as Addis Ababa in Ethiopia, Dakar in Senegal, Brooklyn in New York, Berlin, Dusseldorf, and more. They launched in 2016 and now represent over 60 fashion designers from all around the world. This podcast uses the following third-party services for analysis: Spotify Ad Analy...
Aug 12, 2017•27 min•Ep. 115
