Nick Griffiths is co-owner of Any Old Lights a bricks and clicks business selling vintage lights. They've found a focus on SEO and great content to be the best way to grow their woocommerce site. In the bricks and mortar world they've followed a test and measure process slowing increasing the size and focus of their retail store. Lots of tips on all that and blogging! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-ana...
Aug 22, 2016•32 min•Ep. 64
Charles Fitzgerald founded bandage dress specialist The Kewl Shop in 2012. His team are all over the world, and his business sells in to the USA. He's focused on great customer service, and investing in a regular high quality blog to grow to 50,000 visitors per month. He shares his tips on all that as well as his product sourcing and Facebook ad tips. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-po...
Aug 15, 2016•30 min•Ep. 63
Janet Murray is a journalist and author of "Your Press Release is Breaking my Heart: A Totally unconventional guide to selling your story in the media”. In this podcast she shares her 4 key ways that you can manage your own PR and get great national and international coverage for your business in a straightforward way. We discuss how to find out what stories journalists need your help with, how to help them find and connect with you, and how to get coverage around hot stories. This podcast is PA...
Aug 08, 2016•41 min•Ep. 62
Ryan Langford is the CEO of Ultimate Bundles. It’s a very different type of eCommerce business to those we normally feature, rather than focus on selling products day in day out, Ryan and his team put all their effort into sales events, during each of which only one single product is on sale – a specific bundle of resources. In the last 3 years they’ve run 20 of them and sold over 160,000 bundles. The majority of those sales are driven by their "Partners" (affiliates) - and he gives some great l...
Aug 04, 2016•41 min
Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in Australia. AND for using TV as a way to increase customer trust and build brand awareness. Hear all about how he does it in this show. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/l...
Aug 01, 2016•37 min•Ep. 61
Lee Wilcox is a co-founder of On The Tools, a business that started with B2B app plans, but due to the massive response to their social media activity headed down the eCommerce route. They sell logo t shirts and hoodies to tradespeople. All based on their Facebook, Instagram and SnapChat followings. Lee gives us a masterclass in why content is essential, and listening to your customer is the be all and end all. This podcast uses the following third-party services for analysis: Spotify Ad Analyti...
Jul 25, 2016•36 min•Ep. 60
Tim Fargo is the founder of socialjukebox – yes we’re diving into the world of SaaS (that’s software as a service) today. socialjukebox is a cloud-based software system for managing your twitter activity, there is a simple free option, then a range of subscription packages depending on how much you want to do. Socialjukebox launched in 2014 and as we record now in March 2016 they have 28,789 users, 1,033 are paying. This podcast uses the following third-party services for analysis: Spotify Ad An...
Jul 18, 2016•32 min•Ep. 59
David Hathiramani is an eCommerce veteran of over 10 years, we discuss how listening to the needs of the customer has totally changed his bespoke tailoring business over the last 10 years, and how he's on a mission to bring bespoke tailoring to the masses. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jul 11, 2016•34 min•Ep. 58
My top 7 Marketing Manipulation Books to read over Summer 2016 (or winter if you're in the southern hemisphere!). Taking you through the 7 best books available to help you take your business to the next level, by ethically manipulating your customers. And no I don’t think you should read all 7, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities. This podcast uses the following third-party servic...
Jul 04, 2016•28 min•Ep. 57
Liam Jennings and his co-founder Josh might still be holding full time jobs alongside their eCommerce business - but they've already learnt the lessons many of us struggle with for years! Seeing 150% year on year growth - Liam really knows his stuff when it comes to looking after the customer, engaging on social media and growing those sales. Tips here for even the most seen-it-all eCommerce bod! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://ww...
Jun 27, 2016•30 min•Ep. 56
This week we're excited to bring you Tamara Duschl Head of Brand for one of the world's Top 5 retailers! Yes, we have Tesco in the interview chair today. And it's all about brand, values, and the customer experience. Lots of tips and ideas for even the smallest of retailers. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jun 20, 2016•32 min•Ep. 55
Alasdair Broom explains how the eCommerce arm of his business enables him to satisfy existing customer's demands for add-ons, and has enabled him to provide two new types of products - a DIY solution, and garage flooring. All of which is increasing customer acquisition. We also discuss stock management, product sourcing, and the challenges of rebranding. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy...
Jun 13, 2016•33 min•Ep. 54
Our host Chloe Thomas attended the Direct Commerce Association Annual Summit last week, and now brings you her pick of the top takeaways from the day. Including great mobile commerce tips from Amy Africa, how to use Web Chat to increase your sales with Dixons Carphone, some great new research, and Chloe's own How to Grow your Sales with Social Media. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-pol...
Jun 06, 2016•29 min•Ep. 53
Amanda Curtis talks us through how after 18 months of building a bespoke system she and her team successfully launched Nineteenth Amendment to give brand new fashion designers a powerful and low risk route to market. We talk to Amanda 12 months into live, on the eve of Nineteenth Amendment's first New York Fashion Week event, and with 400 designers on the books. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics...
May 30, 2016•28 min•Ep. 52
Kerry Williams (our first Australian guest!) is 7 weeks into her new homewares business. With clear USPs and a series focus on the customer she's clearly going to be growing fast. In this episode she shares great advice about cashflow and stock management, marketing tips, and the power of using your network. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
May 23, 2016•30 min•Ep. 51
This episode is our 50th! So we're celebrating by answering your questions. The episode also goes live on the day Chloe's new book "Customer Manipulation How to Influence your Customers to Buy More and why an Ethical Approach will Always Win" launches. Questions cover everything from 'Why Customer Manipulation?', to 'How do I get more repeat customers?' and 'Should I invest in web design?' - with (of course) great advice and answers! This podcast uses the following third-party services for analy...
May 16, 2016•36 min•Ep. 50
Matthew Parvis joins Chloe to discuss how he and his wife Melissa launched Fresh Clean Tees in November 2015, and how they've managed to keep growth at a steady 200% month on month. All whilst both holding down a demanding day job. If you want to know how to start an eCommerce business this is a great interview to have a listen to. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
May 09, 2016•31 min•Ep. 49
Our host Chloe Thomas attended the Internet Retailing Expo last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the tips on the future of eCommerce, UX, CX, new opportunities to grow, and some great ideas from retailers themselves. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
May 02, 2016•36 min•Ep. 48
Our host Chloe Thomas attended the Catalyst Conference powered by Channel Advisor last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest insight into what's happening in the world of marketplaces, plus some great information on mobile, Google and more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/...
Apr 25, 2016•43 min•Ep. 47
Jules Quinn discusses the power of getting the brand right, and building that brand right to build a business which employs 16 people. The TeaShed is focused on selling tea and drink based gifts, to date most of the growth has been through wholesale, but they're very much focused on growing the eCommerce side, including international. In the podcast we discuss all that and much more. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com...
Apr 18, 2016•26 min•Ep. 46
Adrian Noott uses clever content marketing and great relationship and trust building methods to build his B2B eCommerce business. Since 2012 he's taken the business from face to face to predominently eCommerce. Selling team sports gear in the South West of England and increasingly across the country. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Apr 11, 2016•31 min•Ep. 45
Tanya Heath is the creator behind Tanya Heath Paris – a bricks and clicks business designing and selling the world’s first adjustable height shoe with removable heels. After 4 years of designing, the product went live in 2013, and they have now sold over 12,000 pairs of shoes and 28,000 pairs of heels. Our very first guest from France, and we have a great discussion about luxury retail, customer service, physical stores and more. This podcast uses the following third-party services for analysis:...
Apr 04, 2016•34 min•Ep. 44
Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite tshirt interesting. And yes it is, and we’ll chat about that later, but what makes it even more interesting is that they’ve served over 55,000 customers and in 2015 did $4 million in sales. This podcast uses the following third-party services for analysis: Spotify ...
Mar 28, 2016•29 min•Ep. 43
Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s a type of eCommerce I think we all need to know about! This podcast uses the following third-party ...
Mar 21, 2016•33 min•Ep. 42
Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-paid-for Facebook Page post! And he's a master of content your customers will love. This podcast use...
Mar 14, 2016•28 min•Ep. 41
Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host. I’m a frequent listener to Colin’s podcast, and if it wasn’t for his session at New Media Europe last year you wouldn’t be getting our bonus series! So I’m very excite...
Mar 07, 2016•30 min•Ep. 40
Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. In this podcast we talk the challenges of outsourcing, the power of email marketing when it's done right, and how to create a great relationship with your customers. This podcast uses the following third-party services ...
Feb 26, 2016•31 min•Ep. 39
In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. That’s the aim of everything we’ve covered in this bonus series. So In this podcast I’m going to take you through: 1. The Basic Email Sign Up Must Dos 2. Using clever tech to get more email sign ups 3. Incentivising people to sign up 4. Getting Email sign ups from places other than your website This p...
Feb 24, 2016•33 min
Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is in charge of the eCommerce side of the business (amongst more) and has grown it to a multi-million $ company with distribution in over 20 countries. In the interview we discuss a unique approach to Apple Pay, and how to run your eCommerce busin...
Feb 22, 2016•34 min•Ep. 38
In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be putting that content 5. What to write about 6. Where to start ... I’m coming at everything in this 3-part series with the aim of helping you, someone working in an small / medium eCommerce business, to attract more potential customers to your websi...
Feb 17, 2016•35 min
