eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU. Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Last refreshed: July 2nd, 2025 at 8:38 PM ⓘ

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Episodes

Beads Direct's John Leach using social media to be Europe's no1 jewellery making retailer

John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Aug 17, 2015•41 min•Ep. 11

Home Leisure Direct's Andy Beresford on Amazon Product Ads and the power of a cool product

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit out the perfect games room. Home Leisure Direct is a Boutique Bricks and Clicks eCommerce business – selling online and via their physical showroom. This podcast uses the following th...

Aug 10, 2015•41 min•Ep. 10

The Pyjama Store's James Riggs discusses website migration, outsourcing, and brand

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer demand) moved into ladies pyjamas. With the recent addition of Children’s pyjamas to the range they are now stockists of 25 pyjama brands. This podcast uses the f...

Aug 03, 2015•32 min•Ep. 9

Guthy Renker’s Phil Haslam on the power of TV Advertising

Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You’ve probably seen the TV ads! This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com...

Jul 27, 2015•38 min•Ep. 8

Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business

Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing. Definitely at the niche end of the Product Range Scale! Mannequin Madness is an Online Only eCommerce business, although you can make an appointment to view the warehouse. This podcast uses the following...

Jul 20, 2015•30 min•Ep. 7

Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service

Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to offer customers in the UK alternative health industry a truly amazing shopping experience. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jul 13, 2015•29 min•Ep. 6

Prezzybox's Zak Edwards on how to grow in a highly competitive category

Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise categories in the UK – so I’m looking forward to hearing how Zak has navigated these turbulent waters for more than a decade. This podcast uses the foll...

Jul 06, 2015•33 min•Ep. 5

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business

Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via their own website, having dabbled in Amazon and eBay. Hilary and her business partner and husband, Harry, have recently sold ECCO Oxford to the overall ECCO partner company, and are currently consulting to take the eCommerce side of ECCO from a single store to a tru...

Jun 29, 2015•33 min•Ep. 4

Muck Munchers' Martin Harvey on how to grow fast in year one

Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions. With outstanding pedigree in the garden sector (Marshalls Seeds and Hayloft Plants to name but two) it’s not...

Jun 23, 2015•35 min•Ep. 3

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business

Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Jun 12, 2015•27 min•Ep. 2

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing

Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he has recently stepped back into the shoes of the eCommerce business owner having purchased AllergyBestBuys.co.uk, a Mail Order eCommerce Business providing products that help allergy sufferers all over the world. This podcast uses the following thi...

Jun 11, 2015•42 min•Ep. 1

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