Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School , Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming. Follow Val on Twitter Reach out to Selom Connect with Selom on LinkedIn Follow Selom on Twitter Follow Selom on Instagram Try Privy for FREE Check out...
Nov 21, 2023•16 min•Ep. 722
Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School , she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level. Follow Val on Twitter Follow Jess on LinkedIn Sign up for Jess' Newsletter Try Privy for FREE Check out the Triple Whal...
Nov 16, 2023•22 min•Ep. 721
Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win. Follow Val on Twitter Follow Brian on Twitter Follow Brian on LinkedIn Check out Wonderment Try Privy for FREE Check out the T...
Nov 14, 2023•20 min•Ep. 720
As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School , KC Holiday shares advice for staying sane and managing expectations across the board. Follow Val on Twitter Follow KC on Twitter Sign up for KC's weekly newsletter Learn more about SubSummit Try Privy for FREE Check out the Triple Whal...
Nov 09, 2023•21 min•Ep. 719
Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School , Chris George, subscription guru, shares tips for keeping these new customers coming back for more. Follow Val on Twitter Follow Chris on Instagram Learn more about SubSummit Try Privy for FREE Check out the Triple Whale Network...
Nov 07, 2023•17 min•Ep. 718
Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School , Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays. Follow Val on Twitter Follow Aaron on Twitter Check out the full Recart panel Try Privy for FREE Check out the Triple Whale Network...
Nov 02, 2023•21 min•Ep. 717
It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School , Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high. Follow Val on Twitter Check out this thread with BFCM horror stories Try Privy for FREE Check out the Triple Whale Network...
Oct 31, 2023•17 min•Ep. 716
If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School , Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more. Follow Val on Twitter Follow Monica on Twitter Try Privy for FREE Check out the Triple Whale Network...
Oct 27, 2023•23 min•Ep. 715
If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School , Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM. Follow Val on Twitter Follow Dave on Twitter Popsmith packaging photo Try Privy for FREE Check out the Triple...
Oct 24, 2023•21 min•Ep. 714
Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School , PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday. Follow Val on Twitter Follow Drew on LinkedIn Try Privy for FREE Check out the Triple Whale Network...
Oct 19, 2023•19 min•Ep. 713
Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School , he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP. Follow Val on Twitter Follow Eli on Twitter Subscribe to Eli's newsletter Try Privy for FREE Check out the ...
Oct 17, 2023•23 min•Ep. 712
Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler. Follow Val on Twitter Follow Kanika on Twitter Try Privy for FREE Check out the Triple Whale Network...
Oct 05, 2023•19 min•Ep. 711
Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why. Follow Val on Twitter Follow Jacob on Twitter Try Privy for FREE Check out the Triple Whale Network...
Oct 03, 2023•17 min•Ep. 710
The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School . The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a must listen. Follow Val on Twitter Follow Samar on Twitter Try Privy for FREE Check out the Triple Whale Network...
Sep 28, 2023•19 min•Ep. 709
Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School , Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM. Follow Val on Twitter Follow Brett on Twitter Try Privy for FREE Check out the Triple Whale Network...
Sep 26, 2023•20 min•Ep. 708
We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School , Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everything from copy tips to repurposing your best-performing emails. Follow Val on Twitter Follow Emily on Twitter Try Privy for FREE Check out the Triple W...
Sep 21, 2023•23 min•Ep. 707
To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School , Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season. Follow Val on Twitter Follow Jess on Twitter Try Privy for FREE Chec...
Sep 19, 2023•19 min•Ep. 706
Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical). Follow Val on Twitter Follow Mark on Twitter Try Pr...
Sep 14, 2023•21 min•Ep. 705
The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School , on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to help you boost list growth ASAP. Follow Val on Twitter Follow Lauren on Twitter Try Privy for FREE Check out the Triple Whale Network...
Sep 12, 2023•22 min•Ep. 704
On this season of Ecommerce Marketing School , Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more. Follow Val on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 31, 2023•14 min•Ep. 703
AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School , Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way. Follow Val on Twitter Connect with Mary on LinkedIn Try Privy for FREE Check out the Triple Whale Network...
Aug 29, 2023•19 min•Ep. 702
Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School , founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time. Follow Val on Twitter Follow Caleb on Twitter Try ...
Aug 24, 2023•21 min•Ep. 701
Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School , he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value. Follow Val on Twitter Follow Taylor on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 22, 2023•20 min•Ep. 700
Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success. Follow Val on Twitter Check out Dara's YouTube channel Follow Dara on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 17, 2023•22 min•Ep. 699
As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School , she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product). Follow Val on Twitter Connect with Lanie on LinkedIn Try Privy for FREE Check out the Triple Whale Network...
Aug 15, 2023•21 min•Ep. 698
Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way. Follow Val on Twitter Follow Zoe on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 10, 2023•24 min•Ep. 697
Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business. Follow Val on Twitter Follow Kristen on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 08, 2023•17 min•Ep. 696
As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone. Follow Val on Twitter Follow Joe on Twitter Try Privy for FREE Check out the Triple Whale Network...
Aug 04, 2023•20 min•Ep. 695
For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM. Follow Val on Twitter Follow Connor on Twitter Try Privy for F...
Aug 01, 2023•22 min•Ep. 694
Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase. Follow Val on Twitter Follow Jess Chan on Twitter Try Privy for FREE Check out the Triple Whale Network...
Jul 27, 2023•24 min•Ep. 693
