In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA and how it can guide businesses in creating meaningful connections with their a...
Jul 07, 2025•38 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to imp...
Jun 30, 2025•31 min
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the impact of AI on marketing strategies and the evolving role of agencies in a ra...
Jun 23, 2025•29 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and dri...
Jun 16, 2025•30 min
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the ...
Jun 10, 2025•37 min
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with David Milstein, co-founder of SellCord, about the evolving landscape of Walmart's e-commerce platform. David shares his journey from IT to e-commerce, the advantages of Walmart's fulfillment services, and how sellers can effectively advertise on the platform. The conversation also covers the differences between Walmart and Amazon in terms of seller experience, common mistakes to avoid, and future trends in Walmar...
Jun 03, 2025•33 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episo...
May 26, 2025•34 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Callinan, founder of Pentain, about the importance of financial data in driving eCommerce profitability. Adam shares his journey from co-founding Bottlekeeper to creating Pentain, emphasizing the need for brands to leverage financial insights for better decision-making. They discuss the impact of pricing strategies, the dangers of discounting, and the significance of understanding ad budgets. Adam highlights...
May 19, 2025•35 min
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Daniella Boltzmann, founder of MindfulGoods.co, who shares her expertise in Amazon optimization. Daniella discusses her journey in marketing, the importance of focusing on specific services, and introduces her three-step 'Buy Now' method designed to help brands triple their sales on Amazon. She emphasizes the significance of effective product listings, high-quality imagery, and understanding customer needs. The c...
May 12, 2025•37 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Nikki Lindgren, founder of Pinnock Digital, about the booming landscape of TikTok advertising, particularly for beauty brands. They discuss Nikki's journey to founding her agency, the importance of authenticity in marketing, and the strategies that lead to successful TikTok campaigns. The conversation also covers common pitfalls brands face in TikTok advertising and the creative approaches that can enhance ad pe...
May 06, 2025•38 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Sarah Gallagher, a seasoned expert in eCommerce strategy. They discuss the critical importance of performance and speed in eCommerce, exploring how these factors can significantly impact marketing efforts, customer retention, and overall business success. Sarah shares insights from her extensive experience, including practical tips for optimizing site speed and real-world examples of performance upgrades leading ...
Apr 28, 2025•32 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Zain Shah, a leader in data strategy and AI. They discuss the transformative role of AI in marketing, particularly in e-commerce, and how businesses can leverage data to enhance their marketing strategies. Zain shares insights from his career, the importance of a solid data strategy, and common pitfalls companies face when implementing AI. The conversation also touches on the future of AI in marketing and practic...
Apr 21, 2025•32 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Stuart Cohen, a Canadian visual artist and entrepreneur, about his journey in photography and filmmaking, and the importance of brand differentiation in the crowded e-commerce space. They discuss the challenges small businesses face in standing out against larger competitors, the strategies that have worked for Stuart's company, Superstock, and the impact of AI on the visual arts industry. The conversation also ...
Apr 15, 2025•36 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Eitan Koter, co-founder and co-CEO of Vimy, a leading video commerce platform. They discuss the evolution of video commerce, the impact of shoppable videos and live shopping on e-commerce, and the importance of creating engaging content that drives sales. Eitan shares insights from his extensive experience in the industry, including the significance of community building and the role of emerging technologies lik...
Apr 07, 2025•39 min
In this engaging conversation, Arlen Robinson and Kelly Resendez explore the significance of authenticity in business, particularly for women entrepreneurs. Kelly shares her journey and insights on how to empower others through an abundance mindset. They discuss the importance of aligning purpose with profit, attracting and retaining customers through online events, and the common pitfalls in event promotion. The conversation emphasizes the need for clarity in target audience and the value of bu...
Apr 02, 2025•42 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Matthew Stafford, CEO of Build Grow Scale, about the importance of e-commerce optimization. They discuss how brands can transform their sales by focusing on conversion rates rather than just increasing traffic. Matthew shares insights on common mistakes e-commerce brands make, the significance of customer feedback, and actionable strategies to reduce cart abandonment. The conversation also explores the role of A...
Mar 24, 2025•33 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Isra Al-Rari, an expert in email marketing and deliverability. They discuss the evolution of email marketing, common mistakes brands make, and the importance of personalization and customer retention strategies. Isra shares her journey from e-commerce store owner to email marketing specialist, emphasizing the need for brands to focus on first-time customer profitability and creating engaging email content that d...
Mar 17, 2025•36 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Chris Timmer, CEO of Linworks, about the evolving landscape of e-commerce operations. They discuss the impact of COVID-19 on online selling, the importance of automation and technology in managing multi-channel selling, and the rise of social selling. Chris shares insights on common mistakes businesses make when expanding across marketplaces and highlights future trends in e-commerce, including the integration of...
Mar 10, 2025•37 min
In this engaging conversation, Dr. A.K. Pradeep, a pioneer in applied neuroscience and AI, shares insights into how understanding the non-conscious mind can transform consumer behavior and innovation. He discusses his journey into neuroscience, the importance of appealing to the non-conscious mind in marketing, and the framework of desire that drives consumer decisions. Dr. Pradeep elaborates on the six dimensions of desire that influence purchasing behavior, emphasizing the need for novelty, fa...
Mar 03, 2025•46 min
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Neil Twa, a successful entrepreneur and co-founder of Voltage, an Amazon FBA consultancy. Neil shares his journey from working at IBM to becoming a leading figure in e-commerce, discussing the importance of branding, marketing strategies, and the role of storytelling in building customer loyalty. He emphasizes the significance of Amazon as a launchpad for brands and the need for emotional connectivity with consum...
Feb 24, 2025•39 min
In this special "Ask Me Anything" episode of the eCommerce Marketing Podcast, host Arlen Robinson answers listener questions about scaling an eCommerce business, increasing customer retention, optimizing paid ads, and mastering SEO. If you're looking to improve your online store’s marketing strategy, this episode is packed with actionable insights to help you grow. Key Topics Discussed: Scaling with Paid Ads: How to know when your store is ready and avoid costly mistakes. Customer Retention Stra...
Feb 17, 2025•11 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson interviews SEO expert Nick Musica, who shares his journey from working with major companies to founding his own agency. They discuss the importance of SEO for e-commerce businesses, the balance between organic and paid traffic, and the future trends in SEO, particularly with the rise of AI. Nick emphasizes the need for solid SEO fundamentals and how businesses can adapt to the ever-changing landscape of digital marketing. K...
Feb 10, 2025•32 min
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews James Hurman, a renowned expert in advertising effectiveness and brand building. James shares his journey from strategic planning in advertising to co-founding successful brands like AF Drinks and TrackSuit. The conversation delves into the relationship between brand awareness and e-commerce effectiveness, highlighting the importance of building a brand in a new category and the strategies employed to create aware...
Feb 04, 2025•39 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Adam Ortman, founder of Kinetic 319, about the transformative impact of AI on e-commerce and marketing. They discuss the evolution of marketing strategies, the importance of building relationships with clients, and how AI can enhance advertising effectiveness. Adam shares insights on common mistakes brands make when implementing AI and offers practical advice for those looking to integrate AI tools into their wor...
Jan 27, 2025•32 min
In this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Brett Banner, SVP of Marketing at PriceSpider, about the evolving landscape of e-commerce. They discuss Brett's journey in the industry, the challenges brands face, emerging trends, and the importance of creating shoppable experiences. The conversation also touches on the role of social media in e-commerce, the future of TikTok, and strategies for small businesses to compete in a rapidly changing market. Key Epi...
Jan 20, 2025•37 min
In this conversation, Elizabeth Greene discusses the complexities and strategies of Amazon advertising, emphasizing the importance of understanding the platform's unique dynamics. She shares insights on effective ad types, common pitfalls sellers encounter, and the necessity of balancing chaos in both business and personal life. Elizabeth also highlights upcoming trends in Amazon advertising for 2025, including rising costs and the importance of leveraging first-party data for better decision-ma...
Jan 13, 2025•32 min
In this episode of the Ecommerce Podcast, host Arlen Robinson interviews Sarah Williams, a leading expert in subscription boxes. Sarah shares her journey from running a brick-and-mortar store to building a successful subscription box business. She discusses the importance of niche marketing, audience building, and the profitability of subscription boxes. The conversation also covers common misconceptions, mistakes to avoid, and the future of the subscription box industry, emphasizing the stabili...
Jan 07, 2025•30 min
In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Danielle Hayden, co-founder and CEO of Kickstart Accounting, Inc. They discuss the concept of healthy business spending, emphasizing the importance of understanding financials for growth. Danielle shares insights on how to assess spending health, the significance of accurate bookkeeping, and the risks associated with using free accounting tools. The conversation also touches on balancing growth with financial dis...
Dec 30, 2024•37 min
In this episode of the E-commerce Marketing Podcast, host Arlen Robinson interviews Senthil Kumar, founder of SEO with Senthil. They discuss the importance of SEO for e-commerce businesses, Senthil's five-step jumpstart SEO system, and how AI is changing the landscape of SEO. Senthil shares insights on content creation, link building, and the tools that small businesses can use to enhance their SEO strategies. The conversation also touches on Senthil's personal journey and his plans to offer his...
Dec 23, 2024•36 min
In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Parag Mamnani, founder and CEO of WebGility, about the transformative role of AI in eCommerce for small and medium-sized businesses. They discuss the myths surrounding AI, the advantages small businesses have in adopting AI technologies, and practical ways to leverage AI for automation in operations and marketing. Parag shares insights from his extensive experience in the tech and eCommerce space, emphasizing the...
Dec 16, 2024•30 min
