There is an art and a science to selling. Boring doesn't sell. Neither does average. Ryan Stewman is neither. He's a 4x best selling author and the host of the very successful Hardcore Closer podcast. You don't have to necessarily match Ryan's style to appreciate and benefit from the principles he teaches. We uncover some gold on this episode to help you craft better closing product pages, videos, online ads and social media posts. Here's a quick rundown of what we cover: - 3 things you need to ...
May 24, 2017•38 min
It's one thing to build a site, drive some traffic and close a few sales. It's another thing entirely to build a lifestyle brand that resonates with your audience. The story of Everyday California is a great one chock full of entrepreneurial insights. My friend and long time client Chris Lynch and his business partner Michael Sammer started their business with just a couple of Kayaks and a beat up truck in La Jolla Shore near San Diego, CA. Fast forward 9 years and they have a super cool apparel...
May 17, 2017•52 min
As an eCommerce merchant you have to pay attention to Amazon and Google. Google is likely one of your top traffic channels. Amazon is either enemy or partner #1 or perhaps they’re your top frenemy. In this episode we dive into recent Google and Amazon news and what it means for your business. Here are some of the highlights: Google: - Google Shopping - Google will roll this out on the display network, calling it Retail Shopping on Display. - Google Shopping Q1 2017 year over year growth outpaced...
May 10, 2017•27 min
When you talk to eCommerce merchants about the Google Display Network (GDN) or display ads, in general, they usually fall into one of 3 camps: 1. They feel it’s only effective as a remarketing vehicle. 2. They feel like people are more likely to get struck by lightening than click a display ad (had a guy say that to me once). 3. They’re intrigued but apprehensive because they’ve heard so many display campaign horror stories. I’ve always been in camp 3. Very intrigued and knowing it could work, b...
Apr 26, 2017•57 min
Today's guest is Austin Brawner. Austin is the host of the Ecommerce Influence podcast and the Chief Fixer at Brand Growth Experts . Austin is a true expert at building marketing automation and triggered email marketing campaigns that deliver results. On this episode we cover some really important topics including: 3 metrics to help you turn interested visitors into loyal customers The difference between automated marketing and traditional email marketing The top triggered email sequences every ...
Apr 19, 2017•1 hr
Today's episode is about Shoppable Trueview, the dynamic of Google Shopping and YouTube video ads. In this solo episode of eCommerce Evolution, Brett answers several frequently asked questions about this marketing platform including: • The 5 best remarketing audiences to target, • How to structure your campaigns • What Return on Ad Spend and CPA performance should you expect • How to use Shoppable TrueView ads for top of funnel targeting, • 5 Keys to an effective video ad • & more! If you're...
Apr 10, 2017•31 min
Today's guest is Justin Christianson. Justin is President and Co-Founder of Conversion Fanatics, a top rated Conversion Rate Optimization company. Justin is also author of the best selling book "Conversion Fanatic: How to Double Your Customers, Sales and Profits with A/B Testing". He also hosts the CMO Roundtable podcast. In today's episode, we discuss the differences between split testing vs multivariate testing, little tweaks that can make a big difference, great split testing tools to use, co...
Apr 03, 2017•46 min
Today's guest is Chris Brewer. Chris is my long time business partner at OMG Commerce, and a veritable powerhouse of knowledge and experience when it comes to sales and marketing. Always looking for new ways to succeed and grow the agency, Chris has played a huge role in making OMG Commerce the agency it is today. Today's episode was recorded on location from the 2017 Traffic and Conversion Summit in San Diego. With so many great insights from all of so many great speakers, we chose to highlight...
Mar 13, 2017•27 min
“The difference between who you are now and who you are five years from now, comes down to the people you meet and the books you read.” - Charlie "Tremendous" Jones "The book you don't read won't help." - Jim Rohn This episode is about getting the right information to feed your brain and better yourself. Brett talks about some of his favorite podcasts and his favorite books, and why you should be monitoring your inputs. You (and your brain) are the most valuable assets your ecommerce business ha...
Mar 07, 2017•24 min
Today's guest is Kurt Elster. Kurt is a conversion rate optimization expert, and the Senior Ecommerce Consultant with CRO Company Ethercycle. He is also an accomplished speaker, the host of The Unofficial Shopify Podcast, and co-author of Ecommerce Bootcamp. Kurt has worked with brands such as Verizon, NFL, Hilton, Everest Bands, and Shopify. In today's episode, we talk about Conversion Rate Optimization. We get into where to begin with CRO, design mistakes, things to think about for mobile, and...
Feb 27, 2017•40 min
Today's guest is Zak Stambor. Zak is the Managing Editor at Vertical Web Media, the largest publisher in the e-commerce field, and famed founders of the ever-popular Internet Retailer magazine. Zak has a large role in putting out one of the most widely celebrated editions of IR Magazine: the IR Hot 100. In today's episode, we highlight our 10 favorite e-commerce companies from the IR Hot 100 list. We talk about what makes these companies stand out, covering everything from business models to inn...
Feb 20, 2017•44 min
Today's guest is Mike Ugino. Mike is the Co-Founder and CMO at Sellbrite, an L.A. based multi-channel listing and inventory management platform. Prior to Sellbrite, Mike was an IR300 Merchant responsible for top and bottom line growth across a portfolio of 20 websites. With a background in product marketing, with a focus on ecommerce and branding, Ugino is one of the top minds in online marketplace selling. In today's episode, we talk about the fast growing world of online marketplaces. We talk ...
Feb 13, 2017•52 min
Today's guest is Frederick Vallaeys. Frederick was one of the first 500 employees at Google. He spent 10 years working on Adwords, was part of the original quality score team, and helped small businesses all over the country with their Adwords accounts as an "Adwords evangelist". Frederick has since co-founded the Adwords tool Optmyzr, a robust tool that makes working with Adwords easier by providing unique data insights, one-click optimizations, and advanced reporting. Frederick is also one of ...
Jan 27, 2017•1 hr 3 min
Today's guest is Russ Henneberry. Russ is a content marketing rockstar who has worked with the likes of Neil Patel & Crazy Egg, Salesforce.com, Network Solutions, and many others. He is the Editorial Director for Digital Marketer, the company behind the ever-popular Traffic and Conversion Summit. Russ is also author of the new book "Digital Marketing for Dummies", which he wrote alongside digital marketing superstar Ryan Deiss. In today's episode, we talk about content marketing for eCommerc...
Jan 27, 2017•50 min
Today's guest is Ezra Firestone. Ezra is the founder and CEO of Smart Marketer, and a serial entrepreneur with over $18 Million in projected revenue from just two of his eCommerce lines. He is truly a wizard when it comes to traffic generation, email marketing, and really anything eCommerce related. In today's episode, we talk about Ezra's initial claim to fame: landing pages. We'll spend most of our time talking about the 'money pages' on your site: product detail pages. Every conversion path p...
Jan 27, 2017•38 min
