Episode 68 - Design, UX and Conversion Boosters with Ross Beyeler

Ross Beyeler knows a thing or two about ecommerce sites that convert.  He’s built a few sites that I really love. Charley Hustle (mostly because I’m a huge Chiefs Fan and KU Jayhawks fan), Bottle Keeper,  Johnny Cupcakes, Assoline and more.    

We get into several key design, UX and conversion rate optimization topics and examples including:

• Home page optimization and how the approach shifts if you have a large vs. small SKU count
• Storytelling in ecommerce and why successful ecommerce brands are great storytellers
• Product Detail Page (PDP) “must haves” for a better experience and better conversions
• Creating better collection and improved navigation
• 4 conversion killers to avoid like the plague
• Site search and recommendations for doing this better especially for larger SKU counts
• How to mine site search data for improvements
• Plus more!