Episode 41 - In the Amazon Trenches with John Bullard Sr. - Brand Registry, Fulfillment and Multiple Streams of Traffic
Episode description
Amazon truly is a jungle. Legitimate competitors are chomping at your heels vying for your rankings and clicks. Unscrupulous and even fraudulent competitors are wreaking havoc and forcing a “race to the bottom” with product prices.
In this episode I interview John Bullard Sr. John has a unique perspective on Amazon. First off, he’s a successful seller with a $3 million per year private label Amazon business. He also has 30 years of experience as a retail wholesaler. On top of that, he owns and operates a fulfillment center. Finally, he’s the host of Pro Seller Talk a paid community bringing insights and training to Amazon sellers.
Here’s a quick look at what we cover as John and I get “in the trenches”...
- Top Amazon Trends for 2018 - including the end of retail arbitrage
- Brand registry and brand gating - what you need to know
- How to diversify using Walmart marketplace - plus a couple of little known functionality on Walmart you have to know about to be successful.
- The need for multiple streams of traffic.
- Fulfillment tips and trends - how to keep up with consumers growing demands on fulfillment.
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