Episode 214 - Split-Test Everything with Kurt Elster
Nov 10, 2022•49 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry.
His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone.
Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything.
An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.)
Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won!
- Does free shipping always result in better performance (and is it even worth testing)?
- Should I put a slider on my home page?
- What about hero images and banners on my category pages?
- Do add-to-cart buttons on your collections pages help or hurt conversions?
- What about stuffy old early 2000s breadcrumbs - are they helpful or not?
- Plus, favorite tools, tips, and tricks that Kurt uses often.
For the best experience, listen in Metacast app for iOS or Android