Episode 130 - eCommerce Branding and Storytelling with Michael Jamin - Hollywood Script Writer & eComm Merchant

Michael Jamin knows a thing or two about telling a good story.  He’s written for popular sitcoms like King of the Hill, Rules of Engagement, Tacoma FD, and Beavis & Butthead to name a few.  More importantly, for our purposes, he’s also the Co-Founder of Twirly Girl - an eComm brand that features some truly magical storytelling ads.  I wanted to have Michael on the show so we could learn some of his secrets….and because I knew it would be a ton of FUN.  He delivered.  Here’s a quick look at what we cover:

• Using setup and punchline to deliver features and benefits in a truly fun, funny and memorable way
• If customers focus on price, it’s your fault and how to fix it
• How some powerful tweak in FB ads dropped their cost per share from $178 to just $1.16
• When Michael combined what he knew about TV script writing and eComm Twirly Girl grew 30.6%
• Why people aren’t really buying stuff, but rather relationships and magic
• A few powerful “story makeovers”
• Plus more