Ecommerce Braintrust

Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust

Last refreshed: July 2nd, 2025 at 12:20 PM ⓘ

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Episodes

Mondelez Global Ecommerce Director, Colleen Basaydin: “Raise Your Hand and Take Risks” - Episode 311

In this episode of The Ecommerce Braintrust, Kiri Masters talks with Colleen Basaydin, Global eCommerce Director at Mondelez, about the challenges and strategies in the digital commerce space. They discuss the importance of being where the customer is, adapting to changing trends, and the value of marketplaces like Amazon. With over 20 years of expertise in Sales, Customer Marketing, and Digital Commerce, Colleen has worked with a diverse range of retail customers and brands. She transitioned in...

Oct 10, 2023•29 min

Lucky Dip Episode: Peak Season Dates, Amazon 3D, and 3 Helpful Amazon Marketing Cloud Reports - Episode 310

In this episode of The Ecommerce Braintrust, Kiri Masters, shares updates and reminders related to peak season dates, including Prime Day and Black Friday Cyber Monday. She also discusses a fascinating update about Amazon Marketing Cloud, focusing on three key points: Day Parting Settings, Geotargeting, and AMC Custom Audiences. These best practices offer insights for optimizing advertising strategies and maximizing performance on Amazon. In today’s episode, Kiri talks about: Important Dates for...

Oct 03, 2023•20 min

Reprised: Ecommerce-Specific SEO Strategies - with Scott Walldren - Episode 309

In today’s episode are revisiting the most popular episode of 2023, featuring Kiri Masters and the director of SEO in Acadia, Scott Walldren. Scott shares his insights and expertise on ecommerce-specific SEO strategies. With the changing landscape of paid traffic, SEO has emerged as a crucial long-term traffic strategy for retail and ecommerce brands. Scott dives into the key considerations and tactics necessary to optimize your online store for search engines. Make sure you tune in! Scott Walld...

Sep 26, 2023•27 min

The Walmart Marketplace Requires a Different Growth Strategy to Amazon, Here’s Why - Episode 308

In this podcast episode, Kiri delves into the unique aspects of Walmart's marketplace and why simply copying and pasting content from Amazon won't yield meaningful results. She explores Walmart's Listing Content score and its impact on visibility, sales, and conversion. Learn why increasing the quality score from 70% to 90% can lead to a 13% increase in conversion and how to optimize your listing content for maximum success on Walmart. Kiri also discusses the differences in the content breakdown...

Sep 19, 2023•38 min

How Brands Should Prepare for Q4 ‘Peak Season’ on Retail Marketplaces Like Amazon - Episode 307

Kiri shares lessons from past Q4's, as well as lessons learned from 2023's summertime Prime Day so that consumer brands can be best prepared for the peak selling season. Discussed in this episode: Prime Day learnings - any level of Prime Day activity, no matter the promotion, led to a higher uptick in sales than not doing any promotions at all. Simplicity was in favor. Coupons were the top-used promotion among Acadia clients, Clients using coupons saw a 322% increase in daily sales compared to t...

Sep 12, 2023•22 min

How Ecomm Folks Can Educate Their C-suite with Dean McElwee - Episode 306

In this podcast episode, Kiri speaks with Dean Mcelwee, Director of Global eCommerce Collaboration at The Stanley Black & Decker, and the author of "E-commerce for CEOs.". In this episode, the discussion centered on the importance of educating and influencing executives about e-commerce. Key tips included understanding executives' perspectives, tailoring communication styles, and emphasizing the benefits for the business. They talked about content's role in influencing buying decisions and t...

Sep 05, 2023•26 min

‘Learn To Get Stuff Done’ with Josh Clarkson, Director of Digital at Russell Stover Chocolates - Episode 305

In this podcast episode, Kiri speaks with Josh Clarkson, Director of Digital at Russell Stover Chocolate, a part of Lindt. They spoke about e-commerce strategies, marketplace dynamics, career growth, and the significance of adapting to industry changes. Josh manages aspects such as DTC (Direct-to-Consumer) marketplace, digital content, digital advertising, social media, and retail media. His background includes working in Europe for companies like Lynch UK, Kraft Heinz Ferrero, and Red Bull. His...

Aug 29, 2023•24 min

Is Amazon Vendor Services Worth It? with Olivera Bojovic - Episode 304

In this podcast episode, Kiri speaks with Olivera Bojovic, Manager of Marketplace Strategy & Insights at Acadia. In this episode, they discuss Amazon Vendor Services (AVS) and its value for brands in the e-commerce space. Kiri and Olivera address the questions and challenges brands face regarding the cost and benefits of AVS. They highlight the complexity of the decision-making process for brands, especially when considering whether to invest in AVS or work with an agency. Olivera is a Manag...

Aug 22, 2023•20 min

You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship with Jared Belsky - Episode 303

In this podcast episode, Kiri speaks with Jared Belsky, co-founder and CEO of Acadia. In this episode, they discuss Jared’s new book “You Get The Agency You Deserve: 20 Practical and Emotional Lessons to Maximize Your Agency and Partner Relationship” which was published just this week. Discover the art of fostering successful agency-client relationships, dive into insights from Jared's new book, as they discuss the power of being a great client, effective communication strategies, and the keys t...

Aug 15, 2023•19 min

5 Reasons to Invest in Product and Brand Content on Amazon

In this episode, Kiri gives a recap of a live learning event with Stratably, a research and insights firm run by Russ Dieringer. This was part of their series of monthly learning labs that are free to attend and meant for an advanced ecom audience. The topic of the episode is product content and why it is important - though not always easy - to invest in it. Since this topic is visual, to get to get the most out of it, check out the Swipe File we developed at Acadia - just go to Acadia.io and yo...

Aug 08, 2023•29 min

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