Summer is right around the corner and I don’t know about you but I have zero desire to spend the next 4 months cooped up in my office while the rest of the world is outside having fun. To help you survive the summer as an entrepreneur I’ve created a 2-part series to help you prep and prepare for the season ahead. Whether you want to step away from the business and do as little as possible or dive cross big projects off your to-do list, I’ve got you covered. _______ Get the Full Show Notes http:/...
May 21, 2024•12 min•Ep. 280
Social media is trash... so what else can you do to get eyeballs on your business? Today we're talking about 6 underrated marketing strategies you can try in your eCommerce business. And the best part? Most small businesses aren't using them which means you'll stand out in the sea of sameness and stop trying to battle it out with the algorithm _______ Get the Full Show Notes http://ecommercebadassery.com/279 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram...
May 14, 2024•21 min•Ep. 279
Instagram announced two big algorithm changes in May 2024... not everyone is happy about it. In this episode of the eCommerce Badassery Podcast, I'm breaking down the details of these algorithm shifts, what it means for creators on the platform, and what's working right now on Instagram. _______ Get the Full Show Notes http://ecommercebadassery.com/278 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadas...
May 07, 2024•16 min•Ep. 278
If you're struggling to stay consistent with your email marketing, the newsletter format might make your life a lot easier. Giving yourself structure and engaging more of your audience at once could increase your overall deliverability and revenue while relieving the stress that comes with consistent email marketing. _______ Get the Full Show Notes http://ecommercebadassery.com/277 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Mem...
Apr 30, 2024•15 min•Ep. 277
How do you get repeat customers to keep shopping with you if you don't have anything new? I recently chatted through this with a client on a strategy call to figure out how she could get her repeat customers to buy more of her evergreen items so her and her team could get off the hamster wheel of monthly new product launches and marketing events. _______ Get the Full Show Notes http://ecommercebadassery.com/276 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instag...
Apr 23, 2024•11 min•Ep. 276
What’s the easiest way to increase your eCommerce revenue? By selling to the customers you already have. Today I’m breaking down easy ways for you to increase your eCommerce revenue without having to spend money on ads or even acquire new customers. I’m going step-by-step to help you implement and take advantage of using cross-sells and upsells in your business. From when and where to use them, how to make sure they’re actually successful and the tools you’ll want to make it happen. _______ Reco...
Apr 16, 2024•15 min•Ep. 275
Profit strategist and debt whisperer Ciara Stockeland is joining us for a candid conversation about the importance of setting profit goals and how to calculate for your business. Get ready for a little tough love and set time aside in the next 2 weeks to take action on what you learn. _______ Connect with Ciara & Get the Full Show Notes http://ecommercebadassery.com/274 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership:...
Apr 09, 2024•47 min•Ep. 274
2024 is turning out to be a tough year for product-based businesses. The data says the economy is fine, but the state of revenue for small businesses tells a different story. While the majority of what's causing this is out of your control, that doesn't mean you're helpless. There are plenty of things you can start doing TODAY to make a measurable difference in your business and we're diving into them on today's podcast. Make sure you check the full show notes for links to other resources to hel...
Apr 02, 2024•17 min•Ep. 273
Meta Ads are changing rapidly, and our new resident ads strategist in the Lounge Membership schooling us on what it takes to be successful with ads in 2024. What We Cover: Advantage plus tools Budgets Creative Managing expectations _______ Join the Lounge Membership http://ecommercebadassery.com/membership _______ Full Episode Show Notes http://ecommercebadassery.com/272 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: ht...
Mar 26, 2024•47 min•Ep. 272
While building a busy isn't easy it is SIMPLE. There's a method to the madness. In this week's episode, we're diving into the main pillars of a successful business and the things we should all focus the majority of our time on. _______ Full Episode Show Notes http://ecommercebadassery.com/271 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Lik...
Mar 19, 2024•15 min•Ep. 271
Corporate retail buyer turned eCommerce store owner, Kristin is the founder of the multi-6-figure gifting brand, Bocu, a retail strategy coach for makers and independent retailers and host of the Buyerside Chat Podcast. Like me, Kristin is on a mission to help product biz owners implement big retail strategies to scale their business profitability with ease. I had such a blast talking to Kristin, and I honestly could have talked to her all day long. We both felt like we had found our long-lost b...
Mar 12, 2024•54 min•Ep. 270
Tune in for big changes at eCommerce Badassery _______ Lock In Current Lounge Price http://ecommercebadassery.com/membership _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce B...
Mar 05, 2024•6 min•Ep. 269
Some days it seems as if the words entrepreneur and overwhelmed mean the same thing. Doesn't matter who I speak to, how big their business is, or how many team members they have... at the end of the day, there is so much to do and not enough time to do it. While I don't get this right 100% of the time, I do have a handy trick that when I take a moment to implement, it gets me back on the right track. _______ Full Episode Show Notes http://ecommercebadassery.com/268 _______ Let's Connect Website:...
Feb 27, 2024•8 min•Ep. 268
When was the last time you actually audited your marketing strategy to see where and how you could make improvements? This week I'm diving into 3 quick tips to help you optimize your strategy and refine your messaging so you can better communicate with and convert your customers. _______ Email Badassery Waitlist http://ecommercebadassery.com/email-badassery _______ Full Episode Show Notes http://ecommercebadassery.com/267 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: ht...
Feb 20, 2024•17 min•Ep. 267
Does marketing your eCommerce business feel hard? What if you could simplify the entire process and accomplish more while doing less? Tune in to hear how! What You'll Learn: A focused strategy to simplify your marketing How you can get attract the perfect customer for your products Episodes Mentioned 197. What to Do When Business Feels Hard http://ecommercebadassery.com/197 160. How to Deal With Conflicting Advice from "Experts" http://ecommercebadassery.com/160 Links Mentioned The Lounge eComme...
Feb 13, 2024•12 min•Ep. 266
Shopify just released over 100+ product updates designed to help you run your eCommerce business. From app features to new product structures and tiny updates to help you run the day-to-day of your business. I'm diving into the must-know updates, giving you insights into whether or not something makes sense for your business, and even sharing some workarounds for Shopify Plus exclusive feature releases. There are A LOT of links mentioned in this episode, please visit the full show notes for them...
Feb 06, 2024•32 min•Ep. 265
On a scale of 1-10, how alone do you feel in your business? One of the things Lounge members tell me they love most about the program is being on live calls and in the community with other eCommerce entrepreneurs. Hearing their stories, experiences, wins, questions, etc. sparks ideas they hadn't thought of on their own and inspires them in their own businesses. And that's what I'm bringing to you! In the end-of-year survey for the Lounge, there were so many golden nuggets and inspiring stories t...
Jan 30, 2024•19 min•Ep. 264
Does size matter? Not when it comes to your email list! While yes, more subscribers typically means more revenue that's only true if those subscribers are engaging with your emails and buying your products. Regularly cleaning your email list means better metrics and better deliverability. Tune in to hear my process for identifying your unengaged list, how to try and reengage them, and knowing when it's time to let go. _______ The Lounge Membership https://ecommercebadassery.com/membership Free R...
Jan 23, 2024•16 min•Ep. 263
I love a good software tool & I make it a point to research and share my favorite ones to help you streamline your business and make you more money... But... there is actually such things as too much software - especially when it's not the right fit for your business at the moment. Tune in to hear how I recommend you evaluate your current software tools, what you should work on optimizing, and what you should consider getting rid of. _______ The Lounge Membership https://ecommercebadassery.c...
Jan 16, 2024•22 min•Ep. 262
How many marketing/visibility/sales strategies are you trying to do in your business right now? How many of them are you super confident in that you're going a great job? More often than not... less is actually more. Tune is to hear how to break down what does or doesn't make sense for your business right now, and how at least one entrepreneur actually increased her revenue & profit by 25% when she cut out an entire marketing channel. _______ The Lounge Membership https://ecommercebadassery....
Jan 09, 2024•9 min•Ep. 261
Customer feedback. It's one of those things I think we all know we SHOULD do and often have plans to do… but typically struggle to take action on. But getting feedback from your customers is such a powerful tool for your business. It can give you insights into what you're doing well and not so well. It can highlight ways you can improve your messaging or your products. It can give you hints on how to expand or deepen your product line. It can show you where you should be spending your time and a...
Jan 02, 2024•25 min•Ep. 260
This week on our year end recap series we’re diving into your email marketing review. Whether you’re monitoring your email on a regular basis or you set up your automations 2 years ago and haven’t looked at them since… this episode is for you. First we’re gonna walk through some high-level numbers so you can get a quick sense of how your program is performing and then we’re dive into some of the nitty gritty so you know where to focus on improving those results. I’ve got some additional episodes...
Dec 19, 2023•20 min•Ep. 259
It’s that time of the year friend. The time where we want to curl up on the couch and watch our favorite holiday movies. Home alone, Christmas Vacation, and Elf are my favorites.. In that order. But before you completely check out on your business please take some time to reflect on Q4, especially while it’s still fresh in your mind, and for the entire year. Tune in to hear what metrics you should be looking at to understand the health of your business + where you want to focus for the new year....
Dec 14, 2023•16 min•Ep. 258
Get ready to dive into some deep year end review... but right now keep selling and serving your customers 🖤
Dec 12, 2023•26 sec
Black Friday might be over, but there’s still plenty of time to capitalize on the Q4 shopping season. Whether you’ve struggled to hit your goals so far or you just need a little boost to keep going, (the holiday season feels soooo long doesn’t it?) this episode is sure to hit the spot. Today I’m covering 6 strategies that you can pick and choose from to ensure you don’t lose momentum over the next few weeks. They’re simple and targeted to the exact customer who is out there shopping RIGHT NOW. S...
Dec 05, 2023•15 min•Ep. 257
2023 has been a weird year for product-based biz owners and Katie and I are diving into what we've been hearing behind the scenes from our clients and students. As expected, most small business owners are experiencing the SAME problems, issues, etc. they're just not talking about it in public forums. This episode is a great reminder that you're not alone... But more than that we're diving into our recommendations for marketed your business in 2024, and how to continue to grow and stand out in th...
Nov 28, 2023•33 min•Ep. 256
We're getting deep on this week's podcast with Ellie Lum, founder of Klum House. Ellie is sharing her story of making a huge pivot in her business in 2022, what she learned along the way, and what she would do differently if she were starting a new product business today. _______ Full Episode Show Notes http://ecommercebadassery.com/255 _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instag...
Nov 21, 2023•56 min•Ep. 255
5 Days of Deals Launches Monday, December 4th! Tune in to hear the details of the 4 brand-new offers that will be available and what you need to know to take advantage of the deals. Get a sneak peek of the daily deals and some kick-ass affiliate offers with the link below! Check out the Blitz Deal Page http://ecommercebadassery.com/blitz _______ Want to Say Thanks? https://www.buymeacoffee.com/ecommercebadassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://insta...
Nov 20, 2023•6 min
Jessi McNeal... musician, artist, and now product-based business owner. While selling pet ornaments was never part of her plan, it's proven to be the start of something special. Jessi's journey to creating and growing The Cheery Pet has been a familiar one, with ups, downs and a whole lot of in-betweens. What I really love about her story is how laser-focused she is on building a business that supports the lifestyle she wants to live, and how even in times of struggle she keeps a positive attitu...
Nov 16, 2023•43 min•Ep. 254
Today's guest is Sanjana Sharma. She first started her business from the corner of her bedroom and like most first-time eCommerce entrepreneurs she thought… if I build it they will come. Luckily it didn’t take her too long to figure out how that wasn’t at all the case and she took the plunge into in-person shows. While that was exhausting and backbreaking work it really helped her build the foundation of her business and understand what her customer needs and why they love her jewelry. This grow...
Nov 14, 2023•50 min•Ep. 253
