Ever wondered what it's like to create 500 podcast episodes over a decade? Embarking on this adventure in 2013, our journey from episode #1 has been filled with continuous learning, growth, and invaluable insights about people and dynamics. In this milestone 500th episode, join me as I share the most significant lessons learned, the biggest mistake I wish to redo, and the essential takeaways from this extensive experience. Listen in as I dive into the real worth of having a personal brand and al...
Sep 29, 2023•20 min
Ever wondered how focusing on business processes can transform not just your business, but also your life? In this episode, I’m joined by Layla Pomper, CEO of ProcessDriven.co, a company that takes geeking out on business processes to a whole new level. Layla and her team offer deep insights on how to structure and implement processes in your business—everything you need to grow, scale, and avoid catastrophic failure. Listen in as Layla shares her secrets for maintaining an email-free company cu...
Sep 22, 2023•53 min
Have you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema. Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valua...
Sep 15, 2023•59 min
Running an eCommerce business? In this episode, I'm diving into the tech stack behind financial management for businesses, highlighting the game-changing tools that make life easier for seven- and eight-figure brand owners. I also delve into the strengths and weaknesses of accounting software like Xero and talk about how Expensify has been a game-changer for expense reporting. Listen in as I share my journey from traditional banking to embracing Mercury, financial software that has dramatically ...
Sep 01, 2023•27 min
Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market. Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company gre...
Aug 25, 2023•58 min
Want to know the secret behind building an 8-figure brand in just two years? Today I’m joined by Isaac Medoris, the owner and founder of MiniKatana.com. If you're a listener of podcasts in the eCommerce space, chances are you've already heard of Isaac's success. In just two years, he has taken his business from nothing to an 8-figure brand, all through the power of short-form video. Listen in as Isaac shares why video is the most powerful online sales medium available, how it fueled his brand gr...
Aug 18, 2023•59 min
Looking for innovative ways to grow your brand? In this episode, I’m sitting down with Alicia Reynoso, the owner of ChallengeMakers.com, a unique service that propels brand growth through community-driven challenges. Alicia isn't just an expert in this field; she honed her skills by scaling her brand, LiveInfinitely.com, to eight figures using an approach to marketing and community-building that every eCommerce owner should consider. Listen in as we discuss the importance of deeply understanding...
Aug 11, 2023•1 hr 1 min
When should you invest money in your business, and when should you pull it out? In this solo episode, I’m building a case for why you may want to consider withdrawing a bit more money from your business than you currently do. If you've been questioning your own financial moves within your business, this episode could be an eye-opener. Listen in as I dive into the specifics of who should think about drawing money from their business, as well as the three compelling reasons to seriously contemplat...
Aug 04, 2023•30 min
Are you one of the lucky ones who is on the rollercoaster ride of running a seasonal business? Susan Cooper is the co-founder of BrightStarKids.com.au, and she joins the show to share her insights, challenges, and successes in running a global seasonal business specializing in personalized school supplies, as well as how she has leveraged systematizing paid ads to make life so much easier. Listen in as Susan shares how she has rolled with the punches of having a seasonal business, why she is so ...
Jul 28, 2023•51 min
Ever wondered why you’re willing to pay a premium for certain brands? In the world of eCommerce, we often find ourselves engrossed in the nitty-gritty details like paid ads, customer lifetime value, and agency hiring. While these elements are crucial, they don’t always capture the true essence of what eCommerce is, and in this episode, I’m exploring one of the most important aspects of any successful business: brand loyalty and what creates it. Listen in as I take you on a journey through my per...
Jul 21, 2023•18 min
Are you struggling to understand the intricacies of SEO and how it can impact your eCommerce business? Today we pull back the curtain on our own SEO journey, revealing the highs, the lows, and the strategies we're implementing to regain our organic traffic as we sit down with SEO expert Jeff Oxford from 180marketing.com. Be sure to tune in as we dive deep into the world of search engine optimization. We discuss new strategies for internal linking, how a page's journey from being indexed to appea...
Jul 14, 2023•1 hr 20 min
The conversation surrounding eCommerce is typically dominated by subjects like paid ads, customer lifetime value, and agency hiring—among other tactical details. While these elements are undoubtedly significant in the eCommerce world, they don't always resonate with every individual's understanding of the true essence of what eCommerce is. Phillip Jackson is the Co-Founder of FutureCommerce.com, which is on a mission to reshape our comprehension of how culture and commerce intertwine, challenge ...
Jul 07, 2023•54 min
In this episode, we reveal the often-neglected, yet crucial aspects of running a successful eCommerce business. David Moore is the owner and founder of HolidayCoro.com, and the undisputed authority on business automation. With a unique perspective on processes and automation, he has transformed his own business in ways that few can imagine. So today, we’re geeking out about how David streamlines, automates, and operates his business. Listen in as he shares the secrets behind his business operati...
Jun 30, 2023•54 min
Have you ever wondered how someone can successfully juggle leading roles in multiple companies, excel in the eCommerce and SaaS industry, and still find the time to uncover the next big investment opportunity? Jason Wong is a powerhouse in the eCommerce and SaaS space as the Managing Director at Pug.Haus, the Founder of Doe Lashes, and Co-Founder of SauceHaus.co, and he joins the show today to talk processes, building eCommerce companies, investing, and so much more. In today’s episode, we dive ...
Jun 23, 2023•1 hr 7 min
As entrepreneurs, we often find ourselves looking outside the box for unconventional ideas and unexplored territories, and one of the missions of eCommerceFuel is not only to help entrepreneurs build great businesses, but also to help them build incredible lives. That’s why today on the show we’re diving into the topic of atypical real estate with Isaac French, owner of LiveOakLake.com , a beautiful modern resort nestled in the heart of Texas. Isaac joins us to share his insights from his unique...
Jun 16, 2023•54 min
Have you ever wondered how to build a successful brand while leading a nomadic lifestyle? Elizabeth Mercer is the Owner and Founder of Sleekform.com, a company that makes beautiful ergonomic furniture designed to make the work environment healthier and more comfortable. She is also the official women’s ambassador for ECF and joins the show today to dive into the really cool business and life she has built in the process. In this episode, we dive into Elizabeth’s experience in building her brand,...
Jun 09, 2023•55 min
We often hear the story of someone selling their business and then deeply regretting it, and for today’s guest that is certainly not the case. Dana Jaunzemis is the founder of PictureHangSolutions.com and HomeHealthTesting.com, one of the earliest members of eCommerceFuel, and an incredible entrepreneur who has a ton of experience in mergers and acquisitions. She joins the show to dive into the whole experience of buying, selling, and what life after business is really like. Listen in as we expl...
Jun 02, 2023•49 min
While considering various strategies for attracting website traffic, you might be exploring numerous possibilities, particularly those requiring paid advertising. However, I'd be willing to bet that LinkedIn Ads isn't one of the tools you're utilizing. AJ Wilcox is the host of the LinkedIn Ads Show, an expert in the field, and the owner of B2Linked, a LinkedIn Ads agency that has $150 million in ad spend under its belt. He joins the show today to discuss some of the surprising growth opportuniti...
May 26, 2023•39 min
Are you overlooking the untapped potential of cold outbound emails? Meet returning guest Danny Kirk, the owner and founder of Kirk & Co, a company that specializes in outbound cold emails, and the host of PromptPod, a podcast focused on prompt engineering. In this episode, Danny sheds light on how eCommerce store owners may be missing out on leveraging cold emails to their full potential. Listen in as he shares lessons and insights he has learned through his cold outbound email experience, t...
May 19, 2023•56 min
Are you tired of hearing about work-life balance and feeling like it's an impossible feat? Steve Chou is the founder of MyWifeQuitHerJob.com and Bumblebee Linens, as well as the author of The Family-First Entrepreneur: How to Achieve Financial Freedom Without Sacrificing What Matters Most , and he has successfully built a business that serves his life and family. In this episode, we’re diving into the work-life balance fallacy in a completely off-the-cuff and unplugged conversation. Listen in as...
May 12, 2023•47 min
If you haven't yet hopped on the short-form video bandwagon, now might be the time to start. Savannah Sanchez is the founder of TheSocialSavannah.com, a TikTok expert, and an official TikTok Agency Partner who helps top eCommerce brands elevate their business with creative content on TikTok, Instagram, and Facebook. In this episode, we dive into her insights and tips on short-form video, TikTok, and the content-creation process. Listen in as Savannah discusses the power of short-form video, why ...
May 05, 2023•53 min
Toni Herrbach is a long-time eCommerce Fuel member and email marketer who has been in the eCommerce game for a long time. Having increased the email list for NotConsumed.com by a whopping 100,000 subscribers—which in turn helped to 5X the revenue generated from that email list—Toni has a wealth of knowledge when it comes to marketing. In this episode, we’re diving into what she has been up to in the trenches of marketing for NotConsumed.com, including how she grew subscribers and revenue, how of...
Apr 28, 2023•57 min
Are you curious about the challenges and rewards of building a holding company with multiple eCommerce businesses? Kelcey Lehrich is a longtime member of eCommerceFuel and one of the masterminds behind 365-Holdings.com, a company that has several eCommerce businesses and generates a colossal eight figures in revenue. In this episode, Kelcey shares his journey of building his business and his approach to durable capital, why he chose the holding company model, and the challenges that come with it...
Apr 21, 2023•58 min
As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective. Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as i...
Apr 14, 2023•24 min
In this episode, we’re continuing our chat with Adii Pienaar, who has established successful companies like WooThemes and WooCommerce, and is presently involved in a new enterprise called Cogsy. In addition to his business ventures, Adii is the author of Life Profitably and the host of the Life Profitably podcast, and his unique perspective on Shopify is undoubtedly unmatched. Listen in as we continue to dive into the world of eCommerce and discuss the benefits of using WooCommerce versus Shopif...
Apr 07, 2023•33 min
How can you achieve a successful exit in your business without selling your soul or burning out until you're barely more than a burnt crisp? I'm excited to chat with Adii Pienaar, a successful entrepreneur who has founded multiple companies, including WooThemes and WooCommerce, and is currently working on a new venture called Cogsy. He's also the author of the Life Profitably book and hosts the Life Profitably podcast, and through the rollercoaster ride of his entrepreneurial journey, he has lea...
Mar 31, 2023•29 min
Earlier this month, the eCommerceFuel community came together for ECF Live, an event filled with three and a half days of adventure, learning, and connection with smart and interesting entrepreneurs. In this episode, we’re recapping the event with Katrina McKinnon, an ECF Live keynote speaker on AI in eCommerce and owner of CopySmiths.com, a high-end content agency and production group for eCommerce. Listen in as we recap the event, reminisce about our experiences, and dive into our overall take...
Mar 24, 2023•46 min
Do you dream of scaling your business to 8 figures—but feel intimidated by the competition in your niche? Today on the show, I’m joined by Leo Caracas, Managing Director & Co-Founder at GoCase.com, who has achieved massive success in the highly competitive phone and media cases market. Get ready to learn his strategies for scaling a business and standing out in a crowded market. Listen in as Leo shares why he chose to focus on the phone case market, the challenges he faced as the company gre...
Mar 17, 2023•57 min
Do you struggle to get traffic to your website and increase your revenue? Marc Poirier is the Owner and CEO of RougeCare.ca, which specializes in selling red light therapy products, and he has a phenomenal story of shifting marketing investment and energy toward SEO from paid ads—and, in only a few years, has been able to accrue $25k-$30k per month in free traffic. In this episode, we dive deep into the specifics of Marc’s SEO strategy, including why he chose to start investing in SEO, how it ha...
Mar 10, 2023•46 min
Running an eCommerce business can be a wild ride, but it’s not all sunshine and rainbows. One major hurdle that many online store owners face is figuring out how to finance their businesses. So today, I have Bill D’Alessandro, perpetual repeat guest and Founder and CEO at Elements Brands, joining the show again to dive into financing and—more specifically—revenue-based loans, also known as merchant cash advances. In the episode, Bill drops some serious knowledge bombs about financing your busine...
Mar 03, 2023•45 min
