Accurate Attribution in a Post iOS 14.5 World
Episode description
Unless you’ve been living under a rock, you’ve probably noticed that it’s been a rough year for eCommerce. After the debacle that was the Apple and Facebook divorce, you are definitely not alone if you found the ax being taken to your ad account ROI.
Joining me today are Austin Harrison and Grant Margerum, founders of Northbeam.io, the new standard for eCommerce intelligence and attribution. Listen in as we talk all about data, tracking, and what the heck happened between Apple and Facebook. You'll learn what you need to know about the different types of data, what the future of tracking looks like, and how Northbeam.io helps clients grow their revenue by an average of 44%—and allows them to make smarter, faster decisions.
You can find show notes and more information by clicking here: https://bit.ly/3zZxJQU
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