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eCom Sessions

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Welcome to eCom Sessions. A podcast created for marketing leaders working in eCommerce.
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Episodes

Mark @ Heal's: Lessons from Budget discussions with the board

This is part 1 of our interview with Mark, who heads up digital and e-commerce at Heals. Mark will share his experiences of getting a huge budget (est.50% increase) signed off by the board. This journey spanned several months and took at least three attempts to get sign-off. Mark shares what he learned at each stage and the feedback/insights he received at each stage. In Part 2, we'll discuss customer retention and loyalty.

Jul 01, 202530 minEp. 3

Diego: Stussy, Jaded & Toteme. Luxury Fashion.

Scaling Luxury eCom, Building Brand Love & Scaling Internationally with Diego from Jaded London 🎧✨ How do you grow a fashion brand with fans while balancing luxury, exclusivity, and international expansion? Diego Fria, Commercial Director at Jaded London , joins Ecom Sessions to break it all down. From his experience at Stüssy, Toteme, and Jaded , he shares unfiltered insights on scaling a brand globally, why Korea is the new China for fashion, and the delicate balance between paid marketin...

Feb 11, 20251 hr 30 minEp. 2

The Diamond King: From Diamonds to Underfloor Heating with Ben Stinson

Marketing in the luxury Diamond Industry with Ben Stinson: We cover Seasonality, Managing up to Founders vs. Directors, tracking showroom performance, and much more. You'll struggle to find someone with more eCom Marketing experience in the Diamond Industry than Ben Stinson > https://www.linkedin.com/in/benstinson2/ We discuss: - How Ben approaches seasonality marketing - What's the difference when managing up to Founders vs Directors - Wtf is going on with Hatton Gardens - The impact of show...

Jan 20, 20251 hr 6 minEp. 2
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