Why Legacy OMS Fails and What Real Orchestration Looks Like with Pipe 17

What You’ll Learn:

• Why legacy OMS architectures struggle in modern fulfillment
• How orchestration is different from integration—and why it matters
• The real reason Amazon can keep its delivery promises
• Why EDI still dominates $33T in global trade—and what to do about it
• What composability looks like in warehousing vs. commerce
• How AI is shifting the scale-up model for logistics operations
• The strategic gap between system connectivity and execution logictech.

 Highlights:

• [00:03:48] – What’s broken in traditional OMS architecture
• [00:06:10] – The orchestration gap and delivery promises
• [00:08:11] – Why logistics hasn’t adopted composability
• [00:13:46] – $33T and the enduring power of EDI
• [00:20:34] – AI-native ops and the future of lean scale
• [00:23:30] – What Pippen reveals about agent-based orchestration

Quotes:

• [00:05:10]: “Legacy order management systems are applications sitting on top of a database… they demand to be the system of record.” – Kelly
• [00:06:57]: “The true game changer is when you combine with the iPaaS… I know what an order actually means. It's not just a translation. That changes so much of your business.” – Ninaad
• [00:09:52]: “The fundamental problem: consumers are buying on more and more channels.” – Mo
• [00:21:22]: “Building a $10 million ARR business with just a few people is now possible with AI.” – Ninaad

About the Guests:

 Mo Afshar is the Co-Founder and CEO of Pipe17, a logistics orchestration platform that helps brands and 3PLs connect and automate fulfillment workflows. LinkedIn 

Kelly Goetsch is the COO of Pipe17 and formerly Chief Strategy Officer at commercetools and Co-Founder of the MACH Alliance. LinkedIn

Pipe 17 LinkedIn

Those interested in learning more about Pipe17 or seeing a demo can visit this link https://pipe17.com/book-a-demo/

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