How I'm Rethinking Clean Beauty

ECO CHIC

Sep 29, 2023•22 min

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Episode description

Today's ep is peering into my inner thoughts on clean beauty - a topic I was once deeply passionate about, which now feels like a co-opt term that doesn't mean much. I've talking through my personal perspective on the clean beauty marketplace today, as well as why I feel consumers are drawn to purchase these products, even if they themselves aren't totally eco chic. While I am an advocate for sustainable brands, I'm dissolutioned with how many brands are claiming to be such. Greenwashing is alive and well, but we've also allowed ourselves to lean into marketing narratives around terms like "non-toxic" and "natural" that deserve more nuance.