HAILEE CHAPMAN - Peanut Butter, Banana Rice Cakes

Hey guys, welcome to another episode of Eating While Broke. I'm your host, Colleen Witt, and today we have special guests entrepreneur Haley Chapman in the building, owner of Winnie Benny, CO of Winnie Benny, and I just want to point out that Winnie Benny.

Is CEO is a three year old.

Yes.

So I got the phone call.

And was like, hey, you know, I'm Haley, I'm the chief operating officer of Winnie Benny. The CEO is three years old. And I said, come again, my two year old can't even count past five, but your three year old is an executive. I was about to send my daughter out to a job or something. Senator Harvard like, what you know, I see some of these kids reading at like one and two, and I'm like, you know, my DNA wasn't strong or you know, I didn't get the mom manual that the other moms got.

But this is interesting. So Haley calls me up and she's just.

You know, she's telling me about Winnie Benny. You know, the products and the hair care line and the accessories, and you know, of course, like I hung up on the three year old because my two year old is just not executive material yet, you know, maybe when she's like twelve. But I said, you know what, let's not have Winnie Bennie on the show. Let's talk to you because I have a feeling that if Winnie Benny is anything like Zariah, this whole set will get destroyed in a matter of minutes.

So I'm excited to have you on the show. Winnie Bennie is hair products, hair accessories, hair care line. Am I missing anything? Nop bose, haircare bows, haircare purses.

I was excited about purses because my daughter, uh, she wears hats because my husband wears hats, and so she.

Rocks hats.

And now I now own a purse, and so if she gets like a little paper bag, she walks around like it's a purse all day. Okay, so she actually doesn't own purses. So here can we see the purses. These are the purses, guys. They're like queue and then they have a little strap. And you can get these all online at Winnie Binny dot dot com.

And it's for all our listeners. It's w y n n i E b y n i E.

And do you also have hair accessory kits and the cool thing about Winnie Bennie's Milestones is that Winnie Binny you can actually buy some of the products in Walmart, like conditioner, shampoo and this hair brush set.

Yes, can I see it?

Yes?

Going through all this, I'm doing it things differently usually I let you do a little bit of talking.

I just wanted to show you, guys.

It even has all the edge control brushes in this hairkit brush.

Not trying to make all these plastic sounds.

And it also has I know you guys have seen this brush before. It's like a Detangler type brush. I've seen commercials. Okay, and this is the back that goes on it. Okay, that's what you were talking about. So it has all these cool things and now you can get it in Walmart. And this is another black owned business.

So all right. So before we.

Get into the mayhem that it took to build this brand, I want to know what you were eating while you were broke.

While I was broke, I was eating banana rice cakes. Banana's rice cake covered with peanut butter with bananas on top.

Okay, so I can assure you I think I've bitten into a rice cake maybe once in my life. So on today's episode. All right, well, it's three ingredients. It's bananas, peanut butter, and rice cupcakes. It's definitely a cheap, affordable dish because most of us have peanut butter in our cabinets. I'm personally a chunky person, but I'm guessing on rice.

Cupcakes it has to be creamy, okay, because of the consistency of the texture of the rice.

So we're gonna do this together. So, okay, you you grab your rice cake. I'm gonna grab mine, and any flavor will do. Yes, okay, awesome, And then I grab one. This feels like it feels like toy food. Okay, So then we put the peanut butter on.

Yes, okay, you get your car.

I'm sure for all the fitness people, they're like rolling their eyes. They're like, this is what I eat for breakfast, lunch, and dinner when I'm trying to build muscle. I was in Walmart and that's what the guy said. He said, this is a great protein snack. I slid these to Jared and Jared. Everyone, you guys kind of know Jared is the invisible man behind this the screen. Jared asked me how many calories are in a rice cake, and I said, boy, how would you come on? Man, come on,

Yeah, oh okay, and then I just usually like cut it into little pieces and then it.

Goes on top of the rice cake like that.

I think that this show is fascinated with peanut butter and bananas for some strange reason. Like nobody on this show likes jelly. Oh drives me crazy. What is this peanut butter and banana obsession of.

Sproke people have? I'm telling you, what is banana's protein? Like? Why banana? Why you're not a fan of banana? I just don't get the peanut butter in banana mix. Yeah, I don't know.

It's just a It's just been something I've had around for years growing up. Put peanut butter on almost anything, waffles, peanut butter, uffles, peanut butter.

Yeah, gosh, I'm so glad I'm not Lenny Bennie the Mini. Okay, here we go, cheers, cheers, here we go. It's actually not bad. I like the consistency way better than bread. It's a consistency.

Oh my god, that hit. Yeah, presently surprised.

I wish Jared's a dry ass rice cake. I want to know what it tastes like, Wow, that's really good.

And some people even put like honey on top if you want to like a little extra sweet.

But I was always eating it like this.

I think it's the texture that makes it good. Well, now I look at rice cakes differently. Take me back to what was going on at this time in your life.

When I was eating while broke and just getting getting started and everything. I was just really trying to hustle, make it, find a way to make some extra income I had just you know, I was in school, I was in college, super super broke, and you know, just trying to make it through like graduate, start a business, kind of find what I wanted to do, and kind of just kind of like find my purpose.

That's what I was going through.

It seems like you have been an entrepreneur for a while, just based on the call that I received. So a little backstory, Guys, we do get a lot of pitches from entrepreneurs, you know, ask you to be on our show. And usually what I'm looking for is certain milestones. I don't like the blind leading the blind. So it's very important for entrepreneurs that come on this show to have

There was like a huge upper Yeah.

And I respect Target because they definitely take they take one for us, yeah, pretty consistently, even though I mean we're in twenty twenty three, you know. But when I got the call from you, it was direct, which was different, and I even asked, where did you get my number? You're like on the website, straight straight, Yeah, And then you called and you did your elevator pitch.

You led with the three year old CEO.

Which was fantastic because it was like, come on, girl, what you're talking about my.

Two year old?

Just learn how to walk, you know, working.

But at the end of the day, I think that A huge component of entrepreneurship is sales, and you did such a remarkable job on the sales call.

I was like googling while you were talking and all of that.

Of course, now, when I hear stuff like hair products as a mixed girl and a girl that has had curlier her whole life and has struggled with, how do you.

You know hair products that work? You know, we've had mixed chicks.

I'm not trying to shame them, but definitely I don't really know a real mix chick that uses their products.

I know I know some black girls.

That claim to be mixed that rave about their product, which is even worse because I know it definitely. If it ain't working on me, it's not working on you. So one of the things that we did talk about offline was, and guys, I'm gonna keep it fully real, is that when you have curly hair, you know, after a certain amount of time, you start to know the difference between conditioner that's gonna work, conditioner that's.

Not going to work.

Conditioner that's gonna work for curly hair has to be an obscenely thick conditioner. I have fine curly hair, okay, and I'm saying it needs to be thick fine, meaning like you know, I'm gonna take off this hat and the top half of my hair is gonna be straight. That's how fine my curly hair is. So I asked you off camera, I said, you know, okay, girl, but we're gonna keep it real.

How thick is this conditioner barely coming off the pump?

And one of the things you pointed out, can you pass me the conditioner in the new bottle?

Yes?

One of the things you had pointed out was, you know, you for Walmart's distribution, you had to change to the bigger bottle and for but the original bottle came like this.

Yes.

And I was like, well that's a big difference. Would it have to change a little bit? And you said yes, And I was more concerned about the thickness of the conditioner. So, guys who are listening, I literally took a pump and just pumped a little bit into my hand to do the test for all y'all that are thinking about getting Winnie Bennie products.

And I will say, yeah, you definitely passed the test. This is this is the type of conditioner you want.

And I go through a lot even I'd say the closest I can get to thick conditioner is Froue tost Garnier, which is still a little watered down a little bit, but that's the thickest I've ever gotten. So this bottle, definitely, I could see it lasting a lot longer because it's so thick.

And I liked.

Her response was like, it's so thick sometimes you gotta you know, really which really you may have to get a butter knife and get it out of the bottle. So Winnie Bennie products are being sold at Walmart, Yes, and which is the conditioner of the shampoo and the brush kits some of.

The other products.

Currently you will have to go to winnibinny dot com. But walk me through that journey of marketing where you thought about making your daughter CEO for marketing pitch and then to like getting your distribution, what those calls look like?

Start me from matter.

Fact, start me from the beginning, jump.

When you were like this, these conditioners are driving me crazy.

Take me all the way back.

Okay, So my background, I went to school for business, so I have a that's kind of my background.

I have a master's degree in business, so.

I was always kind of like into business and into marketing, but I never knew how to fit it for myself. I was like, Okay, I'm learning this, and you can only learn so much in school. But I really always had that like entrepreneurial spirit. So you know, fast forward, My daughter came February twelveth of twenty twenty, right before for literally like two weeks before COVID came, right she came out with a full head of hair just like me.

She is.

She's black, white and Jamaican and you know, being this biracial, she had just like really like beautiful, thick, curly hair.

Right.

So I'm trying to do her hair as she's progressing, she's getting older, and I'm like these none of these.

Like hair products are really working.

Like it's just it's either like changing her curl texture or it's not leaving it soft. Like. I just was so kind of like irritated with that with the hair care, and you know, substantially I was dressing her up, like putting like just like little head bambos on her hair because all of the moms were like in the house, they were bored. It's COVID working from home, and so that was kind of like my thing to pass the time. When you know, COVID was just starting. It was new,

Her work? I was off because I had just.

Had my daughter. So but what were you doing before? Oh?

Before, I used to work in insurance. I used to do like insurance claims.

Okay, were you a salesperson?

I was an injury adjuster, So if someone got hurt in an accident, I would be the person who would like walk them through it, help them basically the payments from the insurance coming.

So being a mom wasn't hard enough. You had to go and try to do something superhero MoMA. Okay cool, because I'm the runaway mom. I am an avid runner. So that is impressive because if something wasn't working on my daughter, I'd be like, well.

That's that, Like, that's that. I mean, luckily my daughter is here.

Is definitely like I said, more on the fine side, so you know, and it hasn't changed yet.

You know, I'd be looking like, what is this going? Yeah? Catch me, yeah, because.

You know, I don't have that much hair care experience, but you was like, there's a problem and I'm gonna solve.

It because she has a lot thicker hair than me.

It's just I don't know if it's just like from my black side and then her dad being drinking, but it's just really really kinky early hair. It's soft, but it thick. And so the kind of like the finer products just weren't really working. So like you were like that work, I wasn't working. And so, you know, fast forward, I was taking the pictures of her just wearing like little headband bows, you know, just to pass the time. I was posting it online and people were like, Oh

Would have wowed.

Yeah, Like it just blew up on social media, and I was like, oh, I should sell these bows. I'm getting literally like a hundred messages like, oh where did you.

Get those bows? Do you sell them?

Is there outsourcing them?

I was outsourcing them at first.

And I was like, oh my gosh, like I should sell some of these like little headband bows. So That's how Winnie Winnie Benny started as just boats, like strictly bows like bows, the headband bows.

The bow clips came later, but it was just so.

Then after the bows, you know, I was having the problems with her hair care and I was like, we need to come up with something. I was like, this shampho was not working, this conditioner is not working, Like I'm not even able to like brush it through. You know, when you condition your hair, it should be soft and you should be able to brush it through.

So you're thinking next steps.

But before we get to the next step of hair care, I'm curious what were your sales looking like on the bow side where you was it taking off to at least pay your rent or your mortgage or what have you?

Like?

What made you like was it fully off the ground enough where you could be semi addicted to going what to post delivery?

I want to know what a day in the life of that bow experience was like.

At the time, I was staying with When's father, so we his parents kind of had like a backhouse a casita that we were saying, and so I wasn't paying rent. I had just had a baby COVID it happened just you know, to be fully transparent, I didn't have that burden of like a mortgage or rents or whatever. So that staying there for sixteen months and being able to save my money is how I was able to invest

You were using it to reinvest right now, weren't You weren't spending right? No? No, okay, got it.

No, everything was like put back into the business.

And you know, once I saw like one product would sell, I was like, okay, like let me do another product. And so we had like I think I started off with something like just ten different colored bows. Literally it was just ten, and it was just like a solid red, a solid white, a solid green, just like solid colors that I could put on my daughter and like market and have her like take those pictures. And then we went to like little prints and I actually had like

It really grew up.

I mean we now have when if any on Instagram has two hundred and ten thousand followers.

In just three years, and that was all just organic.

And how often were you posting to that type of traction? Were you doing like once twice, three times a day.

I was doing three times a day, and I came that was kind of like my marketing side. I came up with the times that I knew that everybody was on there because I was like, okay, like I'm obviously raising this infant, let me figure out what times would work. So it was usually like breakfast time around nine, and then it was twelve, which was lunchtime, and then.

It was three o'clock and six o'clock.

If I didn't get the three, I would do the six because six it's like people are off work, it's dinner time. They're scrolling on their phone they're looking. So I was very strategic in the times that I would post, and then I saw like the analytics on Instagram, and I saw like, oh that those were the right times, like the times that I guess actually like you know,

It was just crazy. Yeah, so you're doing so.

I'm so glad you are transparent about that because there's a lot of entrepreneurs that are like literally going through that right now. Yeah, and I love the fact that you were like a hound dog on it. Okay, so now I hate to slow you down, bus speed you up, but now you can take me into the conditionery line.

Okay, Okay.

So then, you know, after the bows were taken off, I started, you know, trying to formulate the haircare. I'm like, it's not working. What can I do? So, you know, I went online and it was just a long process of trying to find a manufacturer that could do it, that could make the shampoo, could make the conditioner, could make the entangler spray, because really it only.

Started all with it.

For products, it was shampoo, conditioner, detangler's braid, and hair oil because those were the four products that I needed most for my daughter. Shampoo condition of the tangler was important because I need to be able to brush your hair after I condition it, and then the hair oil if I wanted to like braid it or if I wanted certainly, you know what a brain no no, but I got no little.

Like no, yeah, no, I paid hair, I get it, I get it.

Yeah. Okay, so we in the same boat.

Yeah, I'm curious what products were you using that weren't working, like just so other moms and people can understand the difference between your products and and the products you were using. Like what products on the market were you using that just stopped working for your daughter?

I was using like.

Swave Kids, like just a lot of Actually it was interesting, a lot of affordable brands that you could get at Walmart. So like the Suave Kids. There was I think one was called like Curly Kids or Ozzy Kids. There were just some some different products that just were not working for me.

I gave up on Swave when I was like the second a girl of my parents' house. Yeah, I was like, yo, this this ain't this water down mess and it sucks because you end up paying a premium for the high. Like obviously, Swave compared to Fruit told Garnier is a definite difference, way different.

But I remember, I'm lying.

I definitely probably wasn't until I was like twenty two when I started switching to Fruit Toast garniere. H.

But now I'll be using Winny Minnie because.

That's a way better products, right for my Like the conditioner, I'll be using this.

Yeah, you know it's probably for my daughter.

I could see an adult being like, no, this product could easily be for an adult. So yeah, So you when you're thinking about entering into the conditioner line, what are the the I want to say, the naysayers. What are the people around you saying? They saying, girl, you're doing too much? Or like what was the conversation around you?

Like? It just was really interesting because you know, I

So he was was he saying like, Okay, you're doing too much. Just be a stay at home mom type. Is that what his expectations or the sounding was coming out.

It was kind of that, and it was more are like you're not you know, like making like you're not making a lot of money, Like I don't see you you only go into the post office like twice a week.

I love it.

I absolutely love it.

So you're so for all the entrepreneurs out there, I have a rule of thumb a lot of people. I encourage everyone to incorporate, but one of the things I always talk about is, you know, don't incorporate until you have your customers. I'm not saying you got to make a million dollars, but once you found your customers and there's a little bit of a consistency there, I always say, incorporate so you are one hundred percent on the right path.

But I own you. Yeah, I own you.

I have this scar on my body for the rest of my life. Even though I love my child, it's still like, yeah, that's you and me.

Like nah, man, that.

Was a super sacrifice. Yeah.

So you're engaged your love and the person you love, and I want you, I want to highlight this the person that you love. You still have to perseverance see through that to keep going, which takes a lot of strength, a lot of vision, and you must be onto the fact that you're starting to live in your purpose.

Yes, okay.

I would say that went on for a long time time. We broke up when when my daughter was sixteen months and so that's when I moved, you know, from Long Beach. I moved to Orange County, And I would say during that move, I was still in the process of like

It was just everything, and then your managing heartbreak? Are you gangster? Or something like how are you not? Like does devastated over heartbreaking too? I mean, are you going through that or do Yeah?

No, I was no, for sure I was going through that, And you know, I just have a really strong like family and support system all my all my I'm from Sacramento, all my family's up north. But I did go up there for a little bit, spent some time with my family in Sacramento in the Bay Area, and then I came back to Orange County because I lived in Orange County before I got pregnant. Had went in Long Beach because that's where my child's father is from and his

See her or whatever, but we were together.

Just Win and I but it was hard. I'm like, I'm doing this business. A couple of times, I'm like, my god, it would just be so much easier to just like quit and just you know, focus, get a job. I mean, that went through my head a lot because I'm like, I have this baby. She was around like sixty months, almost almost two, and so she's.

Like walking, yeah, walking, she's walking. My daughter was like, I don't know what to do.

But when he definitely yes, the CEO, when he she's walking walking, And then how much we're Now you're a single mind at this point, right, yes, and you're fully on your entrepreneur kick yeah no no jobs right right? And then your your child's father, she is well he's still participating as a father, yes, okay, awesome. And then your positive messaging is coming from your family yep. So that's that's the little seed that keeps you going awesome.

Yeah.

I mean I would say I talk to my mom and dad every day, multiple times a day, like we're just like this, but that's just kind of always how my family has been, so and I just really kind of try to instill that and win, like having a strong family and having that you know, support system, because that's what was able to pull me through. A lot of people are like you hear my story and they're like single mom, heartbreak, still doing entrepreneurs in entrepreneurship and

Like to be able to be like, Okay, I gotta get my daughter up, get her ready, whatever she did.

Whether it was the swimming lessons or gymnastics, you know, take her do that, and then I need to like feel these orders, and then I have to go home and I have to make sure I have a smile on my face even though I'm sad because I just broke up. It's like, you know, oh, if you're gonna cry, cry in the shower or you know.

I call it science silenteers, I call it. I tell my friends I do the Silenteers tears. Yeah, but I think I remember one time I did Silenteers in front of my daughter, and I just couldn't stop silenteering, Like I was just like no sound, but definitely the waters just couldn't stop. And I remember just thinking like, gosh, I gotta get a grip on this because she's getting to the point where she's.

Got to know what tears are, you know. But that's very courageous of you.

I feel like every time I meet a mom on this show, and I just had a mom, the cupcake Millionaire, Yeah awesome story. Yeah she she was going through the thick of it. And I mean the resilience on women, the amount of respect I had for women after having.

A before having a time, I had no respect for you.

Yeah, I was.

I literally didn't even understand what was so great about us until I had a kid, and I soh shit, Like you see, we're like gangsters, like we're gonna do whatever we gotta do.

Like you know, I don't.

I don't know if it's because the baby comes from us, but that that or live, you know, lives inside of us for so long. It's just like, nah, man, this person is legit helpless, and you know, I'm gonna do whatever I gotta do to be that soldier.

And so that's that's that's that takes a lot of strength.

So now you enter the conditioner arena, the hair products arena. Take me through what that process was like.

It was just a long process of trying to find the right manufacturers. So it was just like trying and ordering samples and you know, uh, testing it on myself, testing it on my daughter, like saying oh, like cousins or friends like hey, can you try this out?

Or can you try this out on your child?

It was a lot of just like back and forth and like oh, but I wanted to like smell like this, and the condition I needed to be this consistency because I don't want to sell like a running conditioner.

It was a lot.

I mean, I would say it took me maybe like seven months to get just to get it, even the formula right.

And what capital are you using to fund it?

It was the money that I had saved by with living with my child's father. So the bow's the bow's, but the not paying the rent saved me that money. So if I was getting like a check or if I was on my maternity leave, it was just I was saving it. And then the money that came in from shopify and the bows would just go back in

And so I never even though like you were great with money.

Yeah, but but I didn't have any bill, like the rent.

That's really what was your phone bill?

Now?

Yeah?

Yeah, like phone bill, but the.

Cable and thisnet was paid because it was attached to their house.

So I literally just had like a phone bill.

And that most of the people that you know, I don't want to say, like you know people are like house poor, but a lot of your money goes to your rent. You once you pay your rent, it's like I'm tight, you know what I'm saying.

And it's also the cash flow of making sure that you know, every four weeks you have that money. Now, I get you not saving, but I do think that money management played a key role here. You could have easily went and kept up with the Jones, just got on a plane, put your kid in some kind of special Ivy League daycare or some craziness. You didn't do that.

I suggest the.

Same for men too, but no, I don't. I'll take that back. I don't take it. I'll suggest it for.

Men, but I think for women we should always have some money that no one knows about it, or you know, maybe a trusted best friend or whatever, but not your man. Like you should definitely have an emergency fund, especially you know, you just never know, shit hits the fan. You know, you got to have your own back as a female.

Yeah, you know, I would say that was definitely a thing.

Like we were we were engaged, but we.

Didn't have like a joint bake account, and so he didn't really even give me money because he knew that my money was stacked from not paying rent. So it was kind of like, okay, like your bread is yours and mine is mine. It was kind of like that.

That house was not comfortable. It was a back house.

It was a two bedroom, one bath, no central air in Long Beach. No.

Like, it's also uncomfortable if you're staying with people. My little brother, who's a stand up comic, who's who's successful in New York and you know, I'm sure this will episode, but he's also on walling out now. They haven't released it yet, but everyone's gonna find out, probably within another

And I'm like, bruh, Like.

I'm telling my life, but I'm telling my siblings, like you hating on him? Do you know how sucky it must be to be like twenty five CouchSurfing on your dad's you know, couch to pursue your dreams.

Like that's a sacrifice cent of itself.

I mean, we could all get a day job and be roommates with somebody. So I know that everything you're describing is all I'm hearing is sacrifice.

Sacrifice.

Your eye was on the price, you were very gold orient did so now that I know that you got the you stack your funding, and you're investing in your business. So seven months of grueling process of testing products, then after you finally approve your product, what happens next?

I just you know, I didn't have like a lot of extra disposable income to like pay these influencers and so what for the baby influencers for Wennie Binny.

So but the page was like slowly growing.

You know, we were maybe I think thirty or forty K at the time, right, So I'm like, okay, I do have like a good following, which because that's a good following, I was like, I do have a good following. Let me like figure out a way to introduce this. So then I started doing like pictures and videos of the products on my daughter. I'm like, oh, let's do a little watch video, Let's put win a little swimsuit,

Wait on you. I will kind of like dismiss it, like yeah, like but yeah.

So people started with saying like, oh, like my daughter is mixed too, that she has really kinky, curly hair. I want to try this or whatever, and then it kind of like just took off from there from like them seeing me use it on my daughter.

Really, I only had one model I could have used on me. But it's not it was supposed to be marketed for kids.

I do use it. Yeah, I was gonna say, yeah, it's definitely.

Like I said earlier, it's definitely the consistency. I could see why it was targeted kids, right, but this is definitely a product that adults. Yeah, adult use sure curly hair. As an adult, you're sleeping on a very good product. And I'm just yeah, I'm touching it with my fingers. I'm thirty nine years old. I'm gonna tell you just by touching with my fingers, I could I could guarantee this product is gonna be good.

Yeah, because I.

I I promise you I'm getting good at telling good conditioner from bad conditioner.

Yeah.

I don't even use detangling spray or I just started using like lavender oils or what have you, because I did. I was doing a lot of braids and my hair started breaking off and someone said, rolls rolls oil.

Rose water or something. But uh, a conditioner this good.

You probably won't even need the detangling spray. But is the detangling spray for when the water the hair is dry, it's like damp, so when you get okay cool, and then I could brush.

It yeah okay, and then.

You would brush it with that detangling Okay.

So I'm gonna I'm gonna check that out because my daughter doesn't let me do her hair, not because it's painful, it's just she just she just does. She's a hater. Yeah, but I so I'll use the detangling spray on her hair when it's damp and then spray down in this way. Okay cool, because the only time I do comber hair is when she's in the bath.

It has to be conditioned.

Think yeah, but now I know how to use detangling spray because of you.

Okay cool.

So now that you have the line and it's now being purchased directly from what social media, people are going to your site and they're just buying the products direct, what's the next step.

The next step was trying to get it into like a store like and that people think like, oh my god, Haley, that's crazy because it's like you're just like a little Shopify store, Like.

What are you doing?

And I was like, okay, well I want I want to have it like in mass retail or whatever, and and ironically, like I just started doing stuff myself, like reaching out in like cold phone calls like how I called you, like cold emails. Like I was doing like the research and the stuff myself to figure out who I needed to connect with, what I needed to do. And it was actually interesting because when I did finally connect with that Walmart person, like, they didn't even take

So like my product filled a white space.

And the lady told me.

She was a Caucasian lady, super nice, love her to death, my Walmart buyers. She was like, I've been looking for this, like when we were on Zoom. She like grabbed the box and was like, Haley, I've been looking for this, Like we don't have anything like this, like we just have like little baby brushes or whatever.

But she was like, this is exactly.

They have the picks and Walmart. They have the way they have picks in Walmart though, right, uh, yes like that.

Yeah, yeah.

I like this kit because when I was looking at it, it has the baby hairs and then it has the hair clampy things I don't know their call, and then it had that detangling brush. Like if I saw this one hundred thousand percent in Walmart, I'd be like, so right, you know, and it's gonna be It's like.

A nineteen ninety seven for eleven eleven pieces eleven, So it's like a detangling brush, a big paddle brush, a hard comb, pintail comb, edgebrushes, and then the five hair clips, the big big clamp.

So it's like if you're partying styling Brady any.

That one yeah, Like it's basically everything you would need to do their hair. And then the boys one is will be available in Walmart as well, and it has everything like a curl sponge, a hard.

Wave, has a spinees, a neck bro.

Game change. Okay, so now.

Look I'm switching around the hats. Okay, so take me. Can I be the call? Can I be your Can you do the call with me?

Like I Walmart?

Yeah, so I'm what's your name of your buyer, Blakely. Blakely shout outs to Blakely. Is she black or white?

White?

Okay, shout out, So, so I'm Blakey.

Hello to your call.

Well, it was an email at first.

It was email because it's really hard to find their phone numbers, so it was an email at first, and then the email was like, oh, I love the email, let's get on a call.

So but when I did, what did you put in the email?

I mean, I'm just really good at saying so like you you you you had to have start, I say, in sales, you know, don't sell products to customers that don't want your products.

So so you you hit up this person.

What how did you position the need, like you know, the need because because obviously you didn't get them on the phone, so you couldn't tailor it. So how did that email express that, hey, I have a solution to a need. Did you say like, hey, I've been in ten walmarts today and like I want I want you to take us with you.

Just you know before I jump into that what I did with the cold email has rarely been done. I've been talking to like a brand rep and she was like, I've been doing this for twenty years. Nobody gets into Walmart on their own. It's usually Walmart reaches out to you. She was like the fact that you did that, she was like, I've never seen that in twenty years. So whatever I put in that email like had to been gold because it was able to like buyers get emails,

Let's explore this.

What did you see?

What I said, I'll get done to done, get into it.

Where's the team?

So I just told her, I said, Hi, Blake Lee. I said, my name is Haley Chapman. I said, I am the founder and creator of Winnie Benny.

Said.

Winnie Benny is a three generation black owned business. I said, founded and inspired by my daughter. When I said, she is three years old and I and I went into the process. I said, I have a hair care line. I said, a full hair CareLine. I said, shampoo, conditioner, detangler's spray, and hair And I said, and I also have these hair brush kids.

I said, these hair brush kids are the first of their kind.

I said, it's an eleven piece kit that does everything that you need to style, part de tangle and do a child's here.

I said a child's here.

Of I said specifically of color, So I said, African American kids that have kinky curly here. I said that are multi I said what I said, biracial and multicultural. So I kind of I spun it that way, but it was true because I had been Yeah, I had been to these Walmarts.

And I also said in the.

Email, I said, I am an avid Walmart shopper, and I said, I have not seen this at your store.

I did say, you did pay?

I did, yeah, y'all, y'are okay.

Now I'm curious, and this is going to touch into the race discussion, but I have to go there. So at the time, was this around the time of the Black Lives Matter movement?

No?

Oh, it wasn't, okay, awesome, So this was after after? Okay, it was after okay, because I know that brand started to I hate to be a hater here, but brands started to be more support supported of black people after you know, the whole Black Lives movement and you know, you know, for whatever reason. I think if we weren't trapped in our homes, it would have been another issue swept under the rug. But luckily no sports for going

Been sending these clips for thirty years. Now that's going on.

We're trapped and there's no sports, you know, and athletes were like, you know, like I love Jordan and all, but like athletes were like, f this, this is bulls and I'm gonna I'm gonna use my platform to say that there's a problem here and shout out to all those athletes and everyone that you know. Took one for the team. But so you made this captivating sales email. I wanted you all to pay attention to the email and

Yeah.

I just didn't want to seem like as buyer. Yeah, and they're super busy, so they get that all the time. I think it took her about if I remember correctly, it took her like a week and a half to respond to my email. And I know most people are like email two or three days. They're kind of like like, I'm like, and you start you on negative?

Yeah, like they didn't.

Yeah, so you so you're on it now? Are you now? So you get the email back?

Where are you? What are you doing?

Like?

I want to know exactly what was going on when you see that email. I actually was at home.

I was at home because you know, I'm single, my home, I'm at home. I I think I had just put one down for a nap, and that was like my like worktime. So it's like when she sleeps her two three hours, like that is my money, Like, let's go time. So I was like on my couch in Orange County.

Right.

And then when you're paying rent again, Yeah I'm paying rent again.

Okay, so the pressure is ass because.

Get into a twenty nine hundred dollars a month like okay, yeah, so I'm paying rent again.

In twenty nine hundred.

Yes, I don't even pay that much. Jesus, I'm sorry, shout out a guy. Sorry guy, go on, so paying.

On my laptop and I was looking and I see the email back. I was like, hey Haley, but I see the ending of it, and I was like, oh my gosh, it's Walmart. And she was like hey Haley, like thank you so much for submitting this, Like are you available to do like a Zoom call because that's you know, all the stores are all into Zoom and Microsoft.

Oh damn. NEAR had a heart attack.

Like I was like, what did you try to pretend your corporate you start a stage in your house.

Yeah.

It was just so like a Zoom call with Walmart, Like this is not happening.

Like I remember, like I called my mom, like mom, like she was my first.

Vocal Like Mom, I just got that email. She was like no way, Like she was so like yeah. She was so excited because she had you know, there was ever times like I didn't have it or whatever. She put a lot of money into helping with Winnie Bini two, So it was like she was just so ecstatic. It was just like, let's get the call. So I think I would say, like the zoom call happened like a week or so after that, but it was so intimidating because it's like my buyer and then three other buyers.

No, and are these buyers? I hate to bring it back back. I got asked are they all white or is any of the black or men?

Two of them were white and then one was I think I would say like Pacific island Erma. Yeah, but you think that it's just like a phone call or a zoom with one person, It's no, it's like three or four people every time. And so you get on the zoom and it's like box box box box spots and then you're like in the media.

And then did you where did you take the zoom call? I actually took it at home? Like did you did you stage your back?

Yeah, a little bit like I've no I forget.

I had like a kitchen island, so like I have my laptop up and then the back all you could see was like the couch what I like took the pillows off so it didn't look super like, oh, she's in her bench.

Yeah, yeah, yeah, okay, so you did the I'm on fakes all.

That's my motto.

Fake itsin't make it like no, but my mom say no today, it's not no tomorrow. That was always like, yeah, that was always my hustle because I saw, like my mom.

Is a hustler.

You know, she does real estate and she works her ass off and like makes a great living from that.

So I always had that like I want to be a hustler.

I want to be like that like my mom. And so yeah, I take the zoom call.

There's all these people on there, and it was just kind of like an introduction, like hey, like what are you about, Like we got this email. You could just tell it was I don't want to say like foreign for them, but it was just not something they do a lot. It's usually like oh, these brands submit through a certain platform or we reach out to you. It's not a lot of like cold emails. Like I said, this lady, who had been the industry for twenty years, was like I've never seen that.

Yeah, like this is something new.

And she even said, like my relationship with my buyers or and with Walmart is like a one off.

She was like, we've never seen that.

Okay, So it was it's just rare basically, is what she was trying to say.

So what happens on the call.

She was just like, oh, I love the idea of the brush kids and the haircare.

Can you send me samples?

And I was like yeah, like yeah, I'm having a heart teach Like I'm like, yeah, I can send you samples. She's like, we would love to see it in person, like that's you know, and so I was like okay, and then she just was kind of about the background. I told her, like, you know about me three generation Black on business, my daughter, and you know, she was asking me about her, and I said, you know, she has a lot of involvement even though she at the

So she didn't have involvement with you know, yeah, Okay, yeah, that's how she earned her CEO title.

Yes, technically, if you think about it, now I get it. Okay, Okay, now I get Okay, Now I get why my daughter is uh okay, okay, because your daughter was technical.

Videos.

Okay, you had it on Michael Jackson over there. Okay, working, Okay, she started working early. Okay, got it?

So yes, okay, so continue. Sorry.

So you know I was telling her about the involvement, telling her with everything, and then she was like and then the call, she was like I love it. She was super fun, super bubbly.

She was like, I love it. Let's she was like, can you send in the samples?

Right?

So I'm like, okay, like let me get this.

But I'm like my heart is racist, right because I'm like this is Walmart, Like this address is like Bentonville, Arkansas, Like this is you know, like this is like big time. And you know, I'm not even at that point. You know, I'm just on shop of, but I'm not in like a local beauty supply.

I'm not in.

Anything where you would think people would do their regular milestones like it went from zero to one hundred, you know, So I send the stuff in, They're like Okay, we'll review it, we'll get back to you. Give us like it might have been like two months. It was a substantial amount. Yeah, yeah, yeah, so you know you're.

Like on edge every day. Am I gonna get an email.

Refreshed and yeah, like you know, and do a follow up.

No, make it there exactly. You know.

I'm like, hey, just want to let you know.

And even how you send stuff, it has to have like a certain label, department number, the like the buyer's name. It's very like because that campus, that headquarters is so huge, you have to like if you just send it to the address, it's not going to go anywhere. It has to have like Walmart has their own label that says like department number, i'll number, buyer name, send her name, business name.

Like it's very deep.

Yeah, it's very detailed.

So she got it.

She was like, Okay, We're going to schedule a call for another Zoom call and I'll never forget because this is two months later. This yeah, no, she said, she said, we'll schedule zoom call. We schedule another Zoom call. She was like, I like it, you know, we we know to test it. It was kind of just like a temperature check what's been going on.

I just told her.

I was like, yeah, like the hair cares, you know, selling out on shopify, you know whatever.

Whatever, and they asking like real numbers.

No they don't.

No, no, no, no, no, no, they don't have real numbers. I would have been lying, you're like a millionaire, like no, I'm not.

I'm not.

I'm not gonna see her, you know, yeah, cat, But yeah, they were just asking how's it going. It's okay, and then I'll never forget. They were like, okay, we'll follow up with you in April. Right, So this was you know, if it was maybe like from that call, maybe like another two or three months. We're like, we'll have like more information with you for you in April. Right, I'll never forget. So I'm in these apartment complexes and this our fire alarm.

So it's like beep, beep, beep.

I don't know what's going on, but it's been going off and on for the last two days. Right, I get the email from Walmart that says, hey, we need I'll never forget April fifteenth, because that's good Friday, that's the friday right before Easter. I'll never forget it. So she's like, hey, well, we need the call on April fifteenth. I told my mom because at the time that was like her dad's weekend or.

So she was in Lawn Beach to my mom was like hey.

I was like, I don't even have it like that right now, but I'm going to get a hotel or something, because I was like, I don't want this fire alarm to go out. I don't want to look ghetto on this call, Like I ended up staying at a hotel, right, So I get a hotel.

I take the call, and.

I like and again, it's four buyers.

It's not just it's not just her, it's four different buyers, right, And I'm like nervous, like I'm like dress up. I'm like I'm in this hotel room my mom, like you know they have the little desk or whatever. And they were like okay, so and I was like, oh my god, Like what is she gonna say?

And she was like I love it, like I love it, like I love the brush kits. She was like this is amazing.

I'm like literally like I'm biting my tongue because I'm a very I'm a leo, very expressive loud. I I like biting my tongue literally, so I don't scream, like I'm like like, She's like, I love it, like it feels a white space. This is exactly what we need or whatever. The actual hair care buyer is on there as well. For the shampoo conditioner. They passed on it the first time with those bottles because the bottles were like too small so you can tell the difference or whatever.

Gonna get picked up or not.

I just and I was just so shocked, and he was.

Super cool on the call.

And then when Blakeley said oh, well, let's pick up the brush kits or whatever at the end of the call, never gets She's like, Okay, well it's gonna go in the Walmart stories.

And I was like, that's when I finally was like how many or what. Yeah.

I just was like okay at that time, and she was like, well, because she said I think I did say.

I said, oh, how many stories? She said, we'll get back.

To you, right, Okay.

So I'm talking to some other people and you know, I'm looking up some things online. They're like, usually if Walmart's like really iffy about you, they'll do a test of like fifty two hundred stories, because obviously, you know, Walmart's the largest retailer in the world. They have forty five hundred stores just in the United States alone, So they're like usually they're like, oh, maybe it'll be like fifty one hundred stories.

We'll do a test. Say I would take that I ain't gonna lie. I just what happen. I would have been like she I'm in Walmart, I'm gonna get go ahead.

Yeah, like but no, like and then I get an email that's like, hey, you just wanna let you know that we're putting your kids in eight hundred ninety stores.

Nation almost had a harder time.

I was like, girl, I almost I almost fell out, like eight ninety Nation called to your MoMA again yes, because I didn't know what to I was just like mom, matter of fact, it was a FaceTime call.

My mom thought something had happened to my daughter. When because I'm booho crying, She's like it went okay. You know, her anxiety is like forget yeah, like it's not. I mean, she's literally her anxieties on ten And I'm like, mom, like we just got like the yes, official yes from Walma.

She not know you were gonna have the call that day.

She she knew I was gonna have the call.

But she I just saw the tears.

Yeah, she just she was freaking out because she I never call her in FaceTime cry like that, and I just told her I said yeah, like because at first, like they're like okay, wee we's gonnay.

It's like yeah, but like how many stories.

It's still a great accomplishment, right, But you're kind of like if he like, is it just like a little test or am I gonna be him?

Like not?

Girl, so proud of you. I'm running for you all the way, like everyone's driving a car like, yes, Haley, that.

Ship, that's what I said. That was my name, Haley the hustler.

Hustler, I'm gonna save your number. You are a hustler though, because your follow up game is vicious. I think this morning, I gotta.

Tell girl, but I'm here.

You not get the email?

No, I did not get the email, said, well, damn right, because she she she definitely didn't get the email.

But your your follow up game was vicious. I respect a good follow up game.

There's nothing I appreciate more than a good follow up game because it just shows like, look, man, I ain't gonna stop until I hear no.

Yeah. I think that's the yeah.

And you also got to tell people too. It's like, don't don't just hear no, one stop. Make sure that the person that's saying no has the billy to say yes in the first place. Right, Yeah, because you know how many gatekeepers.

Do you get to no? No, no, but they never had the ability to say yes. And you stop fuck that.

You keep going, keep going, show up flowers, balloons, cookies, whatever you gotta do if that's the only gatekeeper, or or go around the gatekeeper. But if they don't have the authority to say yes, do not accept no from them.

Yeah, and that's what I was saying, like, you know, no today, it's not no tomorrow. That was always her saying, and it suck with me. And so like, you know, I just I had applied, you know to I don't like other stores, or I was just using like little platforms, but you know I wasn't ready or this, so they

Now you're the only one in Walmart selling the curls punge, right, that's amazing.

The curlspunge is kind of a big deal.

Yeah.

Can Now if people go online, Like if they listen to this interview and they're like, Okay, I want to get the Winnie Benny hair kit, can they buy the hair?

Can't online or they have to find those retailers.

It's Walmart, Walmart dot com and then online with all Winny Winny dot com.

Yeah, so it'll be so yeah, you can always go to win Yeah, you.

Go to Winnie Binny dot com and then it'll be in Walmart and then walmart dot com. Yeah, and it's Winny Y yeah O y n N I E and then b Y and I E because Whn's name her name is w hy n n and that.

Was her nickname.

People like how you came up with winny be And I'm like, well, my daughter's name is when she's named after my mom.

My mom's middle name is when that the name got passed out.

You love your mom? Yeah, you love yeah, Zerah take notes.

My daughter Betta take notes because she she always gives me a hard time.

But now I hope my daughter loves me the way you love your mom.

She will.

Yes, you're doing a great job.

And it's just like, you know, I have so much respect for just like women who are entrepreneurs and they'll get up and work and you know, you don't have to be a single mom is just a working mom. In general, it's so hard to have, you know, a child and you have this person that's, like, like you said, helpless looking up to you every day like mommy, and like I don't say, like mammy, you're my superhero, like.

She says yes, like she said she see material, bro, like not saying yes, or she'll.

Be like, Bennie, I'm Bennie bounced Walmart.

Like she'll say yeah, woah, yeah, she'll be like I need can you send those clips into our team?

Yeah?

Cool, we're gonna put that in the video.

And then so now that you have executed your Walmart, what is the aftermath look like as an entrepreneur for you? Like what's the day in the life and like, how did you need I'm gonna ask this and then I'm gonna turn over white t you. But did you need like another and another chunk of money to like take it to the next level?

Yeah, that's I mean, honestly, that's kind of like where my mom came in because it's like my money was going to like my rent and stuff, and then I needed her to help me fulfill the purchase order because you know, when you get a purchase order, like you can either do one or two things, like you can go to a bank.

Yeah, or get a bad runner yeah, or get like.

Raised some type of funding because Walmart doesn't pay you until you invoice them, and an invoice is invoice is like, oh, they've picked up the product.

Your product is on the Walmart truck.

You have to invoice them and then they pay you, but your payment terms might be like one hundred sixty one hundred and twenty days. Now, they do have programs where like once you invoice them, they can you can use like a program for smaller suppliers where they just

So they do.

Really help small so they'll like do like a bridge loan for you and then just do the one percent.

They do a company that once you send the invoice into Walmart, say your payment terms are like one hundred and twenty.

Days or sixty days or whatever.

But you're like, hey, I can't wait that long, Like I need to like either pay off my cards or pay off whatever I use to you know, to do that. So they have a company that once you send them the invoice, they set up an account. They will just take one percent of your purchase order, but they will pay you in one to two businesses. So if you have like what one hundred thousand dollars purchase order, they're gonna take what one percent of them?

That's it.

And people they're like, oh, they're only gonna take you know whatever, whether it's one thousand dollars too, though it goes off.

Of what your purchase order amount is.

But that really helps like smaller suppliers, because you know, I don't want people to think like, oh my god, how how do I front this? Like how am I gonna be able to fulfill one hundred thousand dollars purchase order?

I don't have that. Yeah, So it's like you can either you know, go you can go to the.

Bank just so that you can get it, or either you could maybe open up a business credit card, do it, and then just know that there are ways that Walmart works with you to get your money back, like to get your money back too.

Quicker quicker.

I want I want just the listeners to know, Like you know, and I have this conversation with a lot of people. I mentor is just don't put the cart before the horse. Like if you pay attention to Haley, what was Haley saying is you know, she she moved with what she had and she didn't put the future expectations as roadblockers herself. And I know, like a lot of entrepreneurs would be like I want to open this, I want to do this, but I don't have that

Yeah, I don't know.

I can't really speak to that because it's not something that happened with me. It was just, you know, the store count was a lot larger than I expected. I mean, if anything, it was opposite, because I was you know, people are in my ear like oh, like you know, you might get fifty to one hundred stores, and here I am getting something that says no, you're going eight

And so now now they're doing a whole like a lot by right, so like a wholesale buy right right now, how did you come up with the figures on how much to charge them? And then also are you responsible for once once they place the purchase order?

Are you responsible to.

Ship it to get it into their possession or is Walmart picking up that bill?

What it is is you're responsible to get it to your warehouse Walmart can you can do Walmart owned inventory where they come pick it up, but you have to have a warehouse. And so that's like the main difference between having like a product owned business and like a licensing deal because like licensing people, they don't have warehouses, like they just all basically they just approved designs all day.

The formulation.

You're responsible for getting it physically from wherever it's coming from.

Where it's overseas, whatever country too.

It's gonna have to be you know, cleared by US customs, and then you have to worry about it going to your warehouse, and you have to worry about Walmart coming to pick it up to make sure it goes to their DCS, their transportation. So it's like that transportation and logistics. You're responsible for that because it's your product.

And you're learning, you're learning all this. You're not are you now at this point? Are you bringing in specialists or are you just learning your day by day?

You're learning as you go on. You're bumping your head.

I was learning as I go And then I talked to, you know, my Walmart buyer, and he was just super helpful and was like, hey, like, I know you're a new supplier.

Here's here's a list of people.

They can't like formally tell you, but they can say like, here's people that I would recommend, so he gives me a list.

I call this guy Alan.

He is like a rock.

Star, has lived in Benonville his whole life, has worked with Walmart for fifteen years, knows the Walmart.

System like this.

I mean when I say he was like.

Kind of like my saving grace and just help, I mean he just was so just amazing. I still work with free services or no, no, you have to pay, but his services are affordable. They're like baby a thousand and fifteen hundred dollars, and he works with a lot of smaller suppliers that are getting into Walmart, and it's just great. He was just such like a blessing to me because he was able to like tell me like, hey, this is the purchase order, this is this, this is the logistics transportation.

Like he's still on my team.

He's definitely a part of you know, Winnie Bennie, and so that having him was just like a big help for me because it's like I'm doing it myself. But I wouldn't even really suggest that to people because it's just so hard.

You just don't know what you don't know.

Yeah, yeah, so how did you calculate the numbers.

The numbers was just like they usually want a they want. I would say, most retailers want like a sixty five percent like margin. That's you know, that's like that's like the bread and butter fifties too low.

They usually want sixty five percent.

So I had to figure out what would be like an affordable price point for Walmart, what I would pay for that with other people would I think other people would pay for that?

And just the value.

So when I did that, I'm like, Okay, I want to get this kit, like under twenty dollars. Yeah, it has nineteen ninety seven and especially the boys one has wood brushes. I don't have it here with me, but it has wood brushes and curl sponge and a pick. Like it's just the value of it. If you were to go to a beauty supply, it'd be way more to pick up the individual brushes. And so that's why,

I don't want to do that.

I'm like a working mom, I'm a single mom, Like I just want to be able to like Boom one and done.

That's it. That's how I am.

Yes, if I saw this at Walmart, just like I've been sold period, especially because it has everything I can possibly need. And I hate going to the beauty supply stores. I personally just hate going and it's such an out of the way trip. And if you're a mom, you're going to be a Walmart and Target, You're going to be in those stores. So how convenient I actually was. It was a random thought. Today I was buying Yahoo everyone. I don't know why I like Yahoo's but I do.

I don't know why.

But I was in Walmart and I was buying the stuff for the show, and then I bought like a case of Yahoo. And then I went to Food for Less for the bananas.

Yes, I don't know.

For whatever reason, this Walmart doesn't sell produce, and so I was looking at the Yahoos and I was like, dang, it's crazy, because you know, if I'm in Walmart at the time, technically, if Walmart wanted to come up, they could overcharge for the Yahoo just because I don't want to go to three different stories to save money, but to be able to go to Walmart and get a full hairkit, steal to get quality hair products.

Steal.

Yeah, so I'm glad.

I'm glad for you, But.

I think when it comes to pricing products, it's a tricky thing, especially if you, uh, what's the term when you imposter syndrome? Like sometimes I think everyone low key has imposter syndrome. I mean, maybe there's someone that was born with the world's greatest confidence, but you know, when you're stepping outside of your comfort zone, it's easy to get imposter syndrome.

Are you familiar with the term.

It's like where you it's almost like you feel like you're lucky to be at the table versus you earn your seat. And so when it comes to the numbers, I think that sometimes as entrepreneurs, and I'm speaking for myself, maybe some of y'all are great at it, but not me, it's easy to kind of cut off our own air supply because we feel like maybe we're just so lucky to be there. So when you did your numbers, where you did you do it from a place of like maybe imposter syndrome, or did you do it from a

It was more of just like what is practical and what they're going to take. Like I know that Walmart is obviously affordable. That's like their key marketing, that's the

Percent profit margin.

Were you able to get a comfortable profit margin with those percentages taken out?

Yes?

Okay, cool, that's that's all I want to know, Like, because it's easy to trim off yourself, right you know.

Unfortunately, well I'm the type I trim off myself all day. Yeah. I don't know if everyone's like that.

Can't speak for everyone else, but I'm happy to hear that you're still able to to carbaut a prophet. Now, I gotta take it back to the haters before we close out. What does the haters say?

Now? Is there like I'm proud of these speeches, like I just it's just you know, I still never got the congrats you know from my you know, child's father who said I was never gonna make it in a store.

He said my products would never make He now knows, yeah, he now knows.

Still never got that, like what it is just a hater, just a complete hater, Like never said that I was never gonna make it with my products in the store.

And now his like daughter's in there, and I never got like a congrats like.

Nothing, but you like childhood, yeah, like oh, like I'm not stopping until when even he's in like every major US.

Like I've always just had that hustler spirit and you know a lot of the haters what I've heard, like you know through the.

Great finess, like oh, well she's in Walmar, but she's not in Target, like she's in she's.

You know, yeah, that's all real real like that girl.

You know that kind of sucks because.

I think just taking it back to being a woman and having a child, like I think that that would hurt a little bit. But then again, you know sometimes when your haters, hey, it kind of does feel good, like yeah, you know, like you trying.

It's a far reach, but.

What you were able to accomplish was simply amazing. I'm Haley the hustler, I'm on your team. And I was back and forth, I'm not gonna lie in my head because i do have certain requirements to be on the show, And I was thinking back and forth, like she does deserve acy at the eating while broke table. But you know, sometimes you know, I question, like you know, I don't want the blind leading the blind. I don't want someone on the show that's currently broke talking about being broke.

It says a little too much information.

But but the truth in the matter is, like your tenacity is what got you here, your entrepreneurship, this is what got you here, your hustler, Your mommy is you know, she's she's dope for producing a child like you. You know that has like integrity and then to be able to bounce back from heartbreak. And I know because my husband drives me absolutely crazy. My husband is like the dog of dogs, so it's impossible to keep up with his level of crazy. Yeah, not trying to talk shit,

Touch the price give my daughter a purse her first person babe for the page. Yeah, and I've always been weird about promoting my child. And I don't know why. She's adorable.

Yeah, she's He's got a lot of personality and I do a lot of cool stuff with her, and people tell me, like, how do you find this cool stuff? Like I dedicate my weekends to my daughter during the week. If it was up to me, I would work thirty hours a day, which is impossible. And I'm a hustle like yourself, and I'm a Jamaican. We have so much in common.

I know.

We have the same birthday. But I will say, like.

My team and the listeners, like, I know we all appreciate stories like yours.

It's important.

It's important for these stories to be told. It's important for Miles On to be broke. We did have April Showers from Afro Unicorn, who has a licensing deal in Walmart. That was another huge breakthrough for black and brown communities and minorities.

So thank you and your dish for all y'all listeners. That dish is amazing. Like, I'm not even gonna lie, I do not think I like peanut butter.

I'm starting to realize that after mouse is Jones, dish shadows mouse. But if you are broke and hungry or just want a snack that seems to be healthy, and I can imagine does Winny eat this?

She does?

Yes, she loves rice cakes, she loves peanut butter.

Yes, okay, well I will honestly approve the banana and peanut butter with the rice cake recipe.

It's also going in the cookbook.

That's what that little way where you say yeah, all thish is going to the cookbook and will probably pull your mama's quote if they say what is it?

If they say no, today is not no tomorrow. No today is not no tomorrow.

That's the truth.

Like don't don't stop when the door closes on you like, keep going. I've heard a million nose and it was that one yes from Walmart, and I was like, and.

What I like is that I have a secret thing that I do. I've said it a couple of times.

I pitched Jay Z at least once every six months because he's my favorite person in the world.

Yeah, I look up to him, al jay Z.

Yeah, there's a big painting in the lobby that of him. And even though he's a big shark, even my twin people are like always like, one day you'll get Jay And you know what, I think it's important to not just shoot your shot at this level, shoot at all levels because you never know, Like you got the Walmart call, you never know, there may be a day where.

Jay calls back.

Now I joke on his publicist, I'm like, yeah, it didn't happen this month, but you know, in a couple of months, I'll try again. Yeah, you know, But no shout outs to you guys. Check out Wynie Benny online. You could google it, follow her on Instagram. Also, definitely take the time to go to Walmart if you see I say this, whether you need the product or not, it's important to show support I have developed. I don't like to call the listeners on my show fans because

Still still swipe. You're gonna need it eventually.

You know, my daughter's gonna lose some of the brush kit eventually, or I'm gonna need the dad's gonna need one, the mom's gonna need one, or the auntie or the cousin or whatever. I'm excited for the boy kid because I have a nephew and I'm excited.

To be able to give him his love. He has long hair and in his do you have the like the what do they call it?

The thing that divide the ca okay and the boy kind yep, Okay, awesome, all right, guys, thank you for listening to another episode of Eating While Broke. Check out Hayley Chapman. I guess the only way you could find you is under Winnie Benny's.

Profile, Yeah, Winnie Benny or my Instagram which is Wifey Chanel.

Wifey Chanel. Yes that's my middle name, Chanel. Okay, okay, okay, all right, thank you guys, peace out. Thank you for more Eating While Broke from iHeartRadio and The Black Effect.

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