Eating Glass - podcast cover

Eating Glass

Will Nitze (IQBAR) + Joe Lemay (Rocketbook)anchor.fm
Welcome to Eating Glass! It's a podcast where we ask startup founders the questions no one else will. Our goal? Reveal what it's actually like to start, scale, and exit a company. Hosted by Joe Lemay, who bootstrapped his reusable notebook company Rocketbook to a $50M exit and Will Nitze, Founder/CEO at IQBAR, a nutrition company he's taken to $40M+ in annual revenue.
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Episodes

Tom First (Nantucket Nectars & Culture Pop) | Juicing a $100M Beverage Brand

We delve into the journey of Tom First, founder of Nantucket Nectars & Culture Pop. Discover the challenges and triumphs of building a beloved brand, the importance of authenticity in product development, and the lessons learned from navigating the beverage industry. Tom shares his experiences from the early days of creating a juice company that redefined the market to the strategic decisions that led to its success. Learn about the critical moments that shaped Nantucket Nectars, the philoso...

Jul 31, 20241 hr 9 minEp. 13

Mike Beckham (Simple Modern) | Missionary turned $225M drink-ware mogul

Join us as we sit down with Mike Beckham, the co-founder and CEO of Simple Modern, a company that has gone from challenger to incumbent in the drinkware industry with a unique blend of style, quality, and philanthropy. Mike shares his journey from the nonprofit world to building a $250M+ profitable business, emphasizing the importance of mission-driven entrepreneurship. Discover how Simple Modern's commitment to giving away 10% of their profits has not only shaped their company culture but also ...

Jul 24, 20241 hr 39 minEp. 12

Peter Rahal (RXBAR & David Protein) | The $600M Man Gets Back Into Bars

Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million exit to Kellogg's. Tune in to hear valuable insights on product development, navigating the nutrition bar market, and the importance of embracing failur...

Jun 26, 20241 hr 16 minEp. 11

Anne Mahlum (SolidCore) | Non-Profit to $100M+ Fitness Phenom

In this episode of Eating Glass, we sit down with Anne Mahlum, founder of Back on My Feet and SolidCore. Anne shares her incredible journey from growing up in North Dakota with an addict father, to starting a running club for the homeless, and ultimately building a nationwide fitness empire. Discover how Anne’s personal struggles fueled her drive to create impactful businesses, and learn the secrets behind scaling and maintaining a successful company. Tune in to hear about her unique approach to...

Jun 19, 20241 hr 1 minEp. 10

Will Nitze (IQBAR) | Blitzscaling Brain Food to $50M+/year

We're getting meta as Joe interviews Will! Will Nitze is the founder and CEO of nutrition company IQBar. He shares his unconventional journey of growing his CPG business. Will discusses the importance of focusing on operational excellence and scaling quickly by taking calculated risks. He also dives into his contrarian approach to hiring, fundraising, and going to market, emphasizing the value of trust and taking advantage of opportunities others may deem too early. Throughout the conversation, ...

Jun 05, 202455 minEp. 9

Chris Hunter (Four Loko & Koia) | An Alcohol Icon Hard-Pivots to Health

Chris Hunter, of Four Loko & Koia, shares his wild entrepreneurial journey. From the meteoric rise and regulatory battles of Four Loko to launching the plant-based protein drink Koia, Chris gets personal about the challenges of building businesses in highly regulated industries. He discusses lessons learned from tumultuous business partnerships, the decision to vertically integrate, and how personal growth and reflection have shaped his leadership style. Chris also opens up about his upbring...

May 29, 20241 hr 15 minEp. 8

Sean Riley (DUDE Wipes) | The $150M+ Man Wiping America’s Asses

Sean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean dives into topics like viral marketing, focus and saying no, hiring, company culture, and his long-term vision for Dude Wipes. An insightful and enter...

May 22, 20241 hr 6 minEp. 7

Chris Savage (Wistia) | Building a $100M Software Startup from Scratch

In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shares the ups and downs of bootstrapping a tech company in the early days of online video. Tune in for valuable insights on pivoting, marketing strategie...

May 15, 20241 hr 14 minEp. 6

Pete Maldonado (CHOMPS) | From Bankruptcy to Meat Stick Mania

In this episode of Eating Glass, Pete Maldonado, co-founder and co-CEO of CHOMPS, shares his entrepreneurial journey from hitting rock bottom to building a successful meat snack brand. From bootstrapping with just $6,500 to navigating existential crises during COVID-19, Pete offers candid insights on focus, innovation, and the importance of people in scaling a startup. Join hosts Will Nitze and Joe LeMay as they dive deep into Pete's experiences, uncovering valuable lessons on resilience, leader...

May 08, 202454 minEp. 5

Joe Lemay (Rocketbook) | Microwaving Notebooks to $50M

Ever dream of taking a wild product idea and turning it into a $50 million exit? Your co-host (and today's guest) Joe Lemay did just that with Rocketbook. His initial idea was an app to digitize whiteboards in real-time. When that didn't pan out, Joe pivoted hard - creating the Rocketbook, a reusable notebook you could literally microwave to erase and reuse. This wacky "microwave to erase" gimmick went viral on Kickstarter, raising over $1 million. But actually manufacturing the microwavable not...

Apr 24, 20241 hr 15 minEp. 4

Mike Fata (Manitoba Harvest) | Building a $419M “Hempire”

Mike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on passion, persistence, and personal growth will inspire and motivate you on your own entrepreneurial path. Chapter Titles: 00:00:00 - Intro 00:05:16 - Star...

Apr 22, 202454 minEp. 3

Preston Rutherford (Chubbies Shorts) | Small Shorts, BIG Exit

Welcome to the first episode of Eating Glass ! In this inaugural episode, ho sts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever. From the benefits (and drawbacks) he experienced by having co-founders and being in a niche product category – to how he managed headwinds, tailwinds and ultimately, to how he successfully exited, you’ll ge...

Apr 21, 20241 hr 19 minEp. 2
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