201: Making Allergy-Friendly Easy

Insights and Strategies for Growing Your Catering Business by Catering to Special Dietary Needs In the next episode of Eating at a Meeting LIVE, we will explore the business case for catering to special dietary needs with a focus on food allergies and restrictions.

My guest, Margaret Brower, Founder and CEO of Rainmaker Sales & Marketing Group, is a sales coach for catering and special event venues across the U.S. She also is a marketing creator, empowering sales teams with the interactive tools they need to reach their ideal clients. She and I will discuss the growing demand for inclusive menus and the importance of accommodating food allergies and dietary restrictions in today's market.

Margaret will share how education on safe, sustainable, and inclusive F&B experiences can make you a better catering salesperson to generate increased sales, repeat business, and positive reviews. Join us to hear an example of a situation early in her career that led Margaret to change her thinking and sales approach with her clients.

Whether you're new to the catering industry or looking to grow your business, this episode will provide valuable insights and practical tips for catering to special dietary needs and maximizing your sales.

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