Why should anyone listen to you? The power of messengers

"We used to think 'the medium is the message', now we know that the messenger is the message".

Stephen Martin was the co-writer of one of my favourite books, Yes! so I was thrilled when I saw he had a new book, Messengers. He agreed to come on and talk about both books. How important are superficial aspects like appearance in our credibility. What is the one thing that we should do to make people like us more?

We discuss decision architecture, how any of us can influence others and the constituent parts of the choices that we all make.

Stephen - and his co-author, Joseph Marks are two of the most fascinating experts to help us interpret the complexities of trust and how we can foster a warmth in our own communication.

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