Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.

My website: https://4thecreatives.com

Last refreshed: July 3rd, 2025 at 11:19 PM ⓘ

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Episodes

Ep 13: Ten Ways You Can Get Graphic Design Clients

Text us your questions, and we'll address them in the show! Let’s go through 10 different ways YOU can get clients into your graphic design business. Some are easier than others, but it is important to be doing many different actions until you get consistency into your business. CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/...

Mar 18, 2024•37 min•Season 1Ep. 13

Ep 12: How to Attract Graphic Design Clients

Text us your questions, and we'll address them in the show! In this episode, I get into how to make your design business attractive to your ideal clients. Sometimes we think about our business only from our own perspective, but it is super important to reverse the roles and go at it from the perspective of who we want to attract. More Ways to Get Design Clients : https://4thecreatives.com/more-clients CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreati...

Mar 11, 2024•27 min•Season 1Ep. 12

Ep 11: Which Pricing Strategy Should Graphic Designers Use?

Text us your questions, and we'll address them in the show! Choosing the right pricing strategy for clients can be complex, given their varied needs. In this episode, I share insights and experiences to simplify this task, discussing different pricing models and when to apply the most challenging one. We'll cover the essentials of selecting a strategy that aligns with both your business goals and client expectations, aiming for mutual satisfaction. Join me to unlock the secrets to effective pric...

Mar 05, 2024•20 min•Season 1Ep. 11

Ep 10: Common Mistakes in Getting Graphic Design Clients

Text us your questions, and we'll address them in the show! In this episode, we dive into the art of client acquisition for designers, a crucial yet challenging aspect of growing your design business. Join me as I switch roles, being interviewed by my business partner and husband, where we explore common pitfalls in attracting clients, effective strategies for using social media platforms like Instagram and LinkedIn, my personal approach to follow-ups after sending proposals, and successful clie...

Feb 26, 2024•35 min•Season 1Ep. 10

Ep 9: Expert Legal + Trademark Tips for Designers with Brittany Ratelle

Text us your questions, and we'll address them in the show! In this episode, I had the privilege of speaking with a very knowledgeable trademark small business attorney who shed a ton of light on some common legal questions I hear often from designers. Our conversation included: A detailed explanation of the key elements that should be included in every contract between a graphic designer and their client. A very good and simple explanation of what an LLC is compared to Sole Proprietorship and w...

Feb 19, 2024•56 min•Season 1Ep. 9

Ep 8: How to Increase Your Prices as a Graphic Designer with Jess Langley

Text us your questions, and we'll address them in the show! Today I am joined by The ColorFul Jess Langley, the Pricing Coach, to discuss how to set boundaries around the subject of pricing with clients so that you can feel more confident in those awkward pricing conversations. This episode includes: How to increase prices with current clients. How to feel confident saying no to a client. How to get over being a people pleaser. How to increase your own self-worth in order to charge higher prices...

Feb 12, 2024•50 min•Season 1Ep. 8

Ep 5: How to Have Less Clients and Make More Money

Text us your questions, and we'll address them in the show! Learn how I transformed my freelance business to earn more by working less. I used to have tons of clients with very low paying projects, making me work night and day and on weekends to barely pay my expenses. I was at a point of extreme stress and burn out, working all the time for clients who were not paying very much. But I was able to adjust 2 main key points that helped me to reduce my work hours, take vacations and have less overw...

Jan 22, 2024•28 min•Season 1Ep. 5

Ep 4: How to Take Action with Your Ideas with Darnell Brown

Text us your questions, and we'll address them in the show! Entrepreneurship and running a business is not always easy and the end goal can seem far away at times, but starting with bite size steps and winning at those can help to lead you to the ultimate end goal you are looking to achieve. In this episode, Growth Strategist and Designer, Darnell Brown, helps us break down how to take our creative ideas and put them into action. More about our guest: Darnell Brown is an award-winning growth str...

Jan 15, 2024•59 min•Season 1Ep. 4

Ep 3: Design Agency Marketing Tactics for Freelance Graphic Designers with Sam Chlebowski

Text us your questions, and we'll address them in the show! Learning how to market yourself as a graphic designer is a learning process and most creatives out of school don’t know anything but how to design. That’s why I wanted to discuss the topic of marketing with Sam Chlebowski who scaled Brighter Vision from 250 clients to over 5,000. So come join me as dive into agency marketing strategies applied to freelance graphic designers with Motion.io’s Sam Chlebowski. In this episode, we get into: ...

Jan 06, 2024•1 hr•Season 1Ep. 3

Ep 2: How to Use Instagram to Get Graphic Design Clients with Brittany Worthington

Text us your questions, and we'll address them in the show! Instagram can be an incredible platform for design business growth if it is used correctly. And that is why I wanted to bring on an Instagram expert, Brittany Worthington of The Social Britify where we talk about how to grow your business and get graphic design clients through Instagram. In this episode, we go deeper into: The Biggest Instagram Mistake How to Attract the Right Instagram Followers Vital Instagram Foundations Instagram Pr...

Jan 05, 2024•39 min•Season 1Ep. 2

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