Study Hall: Ray Lewis on Why He Stopped Endorsing Products: "I Needed Ownership!" - podcast episode cover

Study Hall: Ray Lewis on Why He Stopped Endorsing Products: "I Needed Ownership!"

Oct 27, 202310 min
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Episode description

In this revealing interview, Ray Lewis, one of the most formidable players in NFL history, opens up about a decisive shift in his off-field strategy: "Why He Stopped Endorsing Products: 'I Needed Ownership!'" Lewis delves into his journey from being the face of products to owning his brand, emphasizing the power and importance of having control over his image, financial future, and legacy. 


The former linebacker's insightful narrative sheds light on the often-overlooked business acumen of athletes and the pivotal role of economic empowerment in charting one's course, not just in sports, but in life. This interview is not just a must-watch for sports enthusiasts but for anyone aiming to understand the intricacies of brand endorsement versus ownership. 


🔔 Don't forget to hit the subscribe button and the bell icon to stay updated on more such inspiring and thought-provoking content. Drop your thoughts, comments, and any personal experiences related to brand ownership and endorsement deals in the section below. 


#RayLewis #Ownership #FinancialEmpowerment #AthleteEntrepreneurs #BrandBuilding #EconomicIndependence #SportsAndBusiness #Endorsements #NFLLegends


Remember, your support drives us to produce more quality content. Like, share, and engage to be a part of our growing community. Here's to taking charge of our br

ands and our lives! 

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Link to full episode: 

https://youtu.be/4orzww_WbuM?si=eoB98yygyQdc88hu (https://youtu.be/4orzww_WbuM?si=eoB98yygyQdc88hu



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Transcript

Speaker 1

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Speaker 2

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Speaker 3

But you said endorsements aren't the way, and so it makes me wonder at that point you're getting the salaries from the NFL, but you're not doing endorsements. We all you know we preach having one income, it's too close to none. What other type of alternatives that you seek to find a way to make money off the field?

Speaker 2

Partnerships? Okay, partnerships.

Speaker 4

Right, everybody wants to shake your hand and they want to they want to make you the greatest thing ever. Right, Oh my gosh, come do this, Come speak here, come do that.

Speaker 2

I will. If I own part of that.

Speaker 4

Because of my own part of that, then I got ownership in that. And if I got ownership and that, then I speak about it a little more boldly, right, little more fascinating. I have a little more energy of getting up every morning to come do what you want me to do. No matter how much you own, right, think about owning undred percent of nothing, that's nothing. But if you got your hands and enough things that I got my hands in, Man, I got percentage in this.

Speaker 2

Eight thirty thirty plus companies.

Speaker 4

Man that my hands is in that I own or partner, which means I have a relationship with them. If I can teach my kids stop with endorsements. That's a check. And if somebody is able to write you that check, well then I don't want to check. I give an example. I signed my third contract. I'm sitting in the room and the owner walks in and he says, listen, we're gonna make him the highest paid player in the game.

Speaker 2

So they give me fifty million dollars.

Speaker 4

Right, they give me twenty up front, and my agent looked at me and I got up and walked out of the room, and he was like, what's wrong. Why are you walking out of the room. I said, because it finally cleared. Player money no longer impresses me. I want to know what he does because if he can pay me this much, then I need to learn that business. Right,

So athletes think about this. Athletes are never introduced to the owner concept until you make enough money because they tell you I'll put you in the next slot.

Speaker 2

Right, every athlete is slotted.

Speaker 4

So whether you think an agent is relevant or not, every athlete the number is already marked.

Speaker 2

So when you come to that.

Speaker 3

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Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you were here illegally, your next you will be fine nearly one thousand dollars a day. Imprisoned and deported, you will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.

Do what's right leave Now. Under President Trump, America's laws, border and families.

Speaker 2

Will be protected sponsored by the United States Department of Homeland Security.

Speaker 4

And number you're like, ah, I want a few more million, I want a few hundred thousand more maybe, but you're slotted. So they always make us think about the player. And then I wanted to know what an owner thinks like. So then I started sitting myself around owners and I thoughted to say, Wow, that's a different conversation than I have in a locker room full of players. They don't even think about ownership. They don't even think about owning their ID at all. The only thing they think about

is their next check. When you become a boss, you don't think about your next check.

Speaker 2

You write the checks. That's the difference.

Speaker 5

Absolutely, that's the bar so ownership. Staying on the ownership tam the NFL. I think it's like maybe sixty five percent of black players make up the NFL. Seventy three seventy three, Okay, no black ownership. So there's the Rooney rule to try to, you know, have more black head coaches, which a lot of people think that that's flawed, or

at least they have something in place. What are your thoughts on having the majority of the league be black players, have no black ownership, and how can we get it to the point where there is representation in the owner's box.

Speaker 4

We own, we control sports, right, Blacks dominate that from an NFL level. But you're not changing that unless you're sitting in the ownership rooms. So we can argue all we want to about not having black coaches, but until we get a black owner in that office or two, then that ain't changing.

Speaker 2

No matter what rule you want to talk about.

Speaker 4

This is what I'm saying, like, we only look for the check, We only look for the position that's given. In today's time, it's time for us to take that. That's what partnerships and ownership is, right. My goal is simple. My goal has never changed. I'm forty seven years old. In the next five to seven years, my goal is to put myself in the right position to possibly become the first black minority owner in the National Football League. Why because I want to change the narrative. Right If

we don't do that. If we don't do that, then no conversation changes.

Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts an MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fine nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.

Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected.

Speaker 2

Sponsored by the United States Department of Homeland Security,

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