Study Hall: HOW TO MAKE A FORTUNE FROM YOUTUBE WITH LYN ALLURE

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All right, guys, welcome back ey l across the border edition.

We know that we're heavy in Toronto.

We've been come to north Man.

Yeah, we al Toronto Like Doug Christie shout out to camp. That was a long time ago. Now you guys say, like play Toronto like Kyle Lowry or something like that.

Legend.

Yeah, so shout out to Canada. You know, we we've we've been doing a lot of episodes of people from Canada.

We make no secret of how much we love Toronto, we love Montreal, we we love our neighbors up north.

Yeah, for sure.

So this is a dope episode because not only do we get to tap in with one of the brightest entrepreneurs north of the border in Toronto, but we get to talk about some stuff that we haven't talked about yet as far as like YouTube, which is huge.

Just so many questions about it. Yeah, so many questions.

Yea, entrepreneurship, women, entrepreneurship, believe in the corporate We're a lot of different things, but YouTube is especially something that we got to double download because we haven't spoken about that at all. So, without further ado, lynn A Lore So, lynn A Lore is a, like I said, one of the brightest entrepreneurs in Toronto right now.

She was actually in.

The corporate world for a while, finance major.

Finance major, and then now just a full time entrepreneur. So she has a community where she she helped women in business and really execute their dreams. And she's also a YouTuber. Shehoes on YouTube. We gotta get on your YouTube platform. She has a quarter million, she has a quarter million subscribers on YouTube, a bunch of videos that have gone viral, a bunch of videos with over one hundred thousand views, and she's just a really dope person. So she reached out to us, and you know, we asked.

Here we are, Old Canada.

That's a nice intro.

I appreciate it. That's an experience. That's good.

So, first and foremost, thank you, thank you for joining us. You appreciate it.

Yeah, no, thank you guys for having me on, because honestly, this is like one of my favorite podcasts right now. I'm always telling anyone who's interested in like finance and personal development, you got to listen to that Leasure podcast. So it's kind of crazy that I'm on right now. Thank you guys for having me on.

Thank you, thank you for being a earner worldwide.

Appreciate that.

That's a fact. So all right, let's get into it. Like I said, I want to talk about variety of different things, but first I want to talk about your journey from leaving corporate. Well I was gonna say corporate American corporate, so corporate Canada and she coming a full time entrepreneurs So what did that?

Because I know you come from you.

Know, African parents, and if anybody knows any African parent, they don't play.

That like they like to know you're going to be a doctor.

They very straight from Ghana, right, Yeah, we actually we're gonna go to go.

Yeah, we got some some special plan for Yeah.

We had a guest so kame Akle, who had some ties there, and it was like, listen, we got to bring you guys to Ghana. They need to see this. But when you come, I'm going to host you. It's going to be different from you traveling. Then we're gonna thank you. We are very much looking forward to that.

And we don't have a whole plan for Donald.

You gotta come with us.

Yeah, yeah, I'm down.

Ganna's always a vibe. It's such good vibes, such good energy. Everyone's so friendly, so nice, so welcoming you guys, are gonna have a good time.

So all right.

So, yeah, I said, you you're a YouTuber and amongst other things. But what made you make the transition to, you know, working in the corporate world to actually going online and putting out content for a living.

Yeah.

So I started my YouTube journey about four and a half years ago. At the time, I was still in college, so it was just an outlet for me.

I was like my last year of college.

I thought it would be kind of fun to put out a video, and the idea of YouTube sounded fun to me too, the idea of having a YouTube channel. But I didn't mess with social media at all. I had no social media, just wasn't on it, very private, and I put out a video on YouTube because I thought, you know, no one's really gonna find it in my real world, like none of my friends or family, So it just be fun, my own little outlet, little community.

So I had zero expectations for it.

And after my first video got like, I think thirty two or thirty eight thousand views in like the first month, but I wasn't sure if I was like good or bad because I had zero expectations. And then I got an email from YouTube or from Google actually saying I need to put in my direct deposit information because I made seventy eight dollars. So when I get to one hundred dollars, which is the threshold that paid YouTube paid you over, they need to find somewhere to put it into.

So for me, Now, what was that first video about? Sorry, what was the first video about?

Oh?

It was a storytime video that time. Those were like pretty popular. You like talk about something that happened to you, what you learned from it, and what the takeaway was.

It was like entertaining, but still educational and more like learn from me.

It wasn't worth it, or you could have done it this way, blah blah blah.

Gotcha. Yeah.

So then I was just doing like sponsored videos for brands.

But during this entire time.

I like had graduated from school, I was working full time, like a nine to five, and then I went back to university and I was still working my full time nine to five, but YouTube was a side hustle for me, so I was just doing mainly sponsored.

Videos for the most part.

And then it wasn't until I graduated from university that I was able to put more time into my YouTube, and then it just started to make more sense and more dollars. I unlocked the algorithm, I unlocked like the business behind it, and it really starts to make sense. So it went from a hobby that just so happens to make money sometimes to a side hustle and then I started making really good money on it, and I'm like, I could actually do this full time instead of having

So yeah, like I said, I mean, I probably she said it's at the beginning of the show. But YouTube is something that everybody's aware of, but people don't fully understand, like it's a real business, it's an industry, and especially like a lot of kids, like you know, they only watch YouTube, and you know a lot of times people don't, they don't take it serious. They're just like, oh, you're a YouTuber or you know, you're just making selfie videos

The power of YouTube.

So just to kind of give some some background perspective on YouTube, it's like it's the second biggest search engine online, second to Google, and Google actually owns YouTube, so you.

Know that kind of push things.

Yeah, so when you think about YouTube, don't just think about it as a place that just has a bunch of brandom videos. Think about it as an industry. It's a multi billion dollar.

And that's something very important about it is that it always gets younger.

Like a lot of these platforms don't realize, like, Yo, how do I get a younger audience base? Well, YouTube will always have a younger audience space because a lot of kids watch YouTube, and as long as there's going to be kids watching videos, YouTube will always grow. So if you're looking for a place to start, start there because they have they have the audience.

Yeah and yeah, shout out to my son, I see it, shout the choice sun.

Christian shouts that Jamal's son Chase.

And Jordan shout out Jordan's and they all.

Watch They all watch YouTube. They don't even watch television. I don't have no favorite shows, man, So that just goes through a lot.

Of people don't. People don't even watch TV anymore. It's just YouTube and like Netflix, people just stream stuff. And that's why, like before, when even some of my aunts and uncles right now, like you can't tell them I do YouTube full time because they'd be like what, why, Like are you crazy? You went throughout the school, you're an accountant and now you do YouTube?

Like that sounds madness to them.

But like, I've made more money on YouTube than I would have made in my accounting career for like the next few years. Let me not say you a dollar about some uncles might be might be watching. But yeah, it's one of those industries that like it's only gonna brow because people don't watch the television anymore. They're not sitting down and watching commercials in between your favorite show.

They don't do that anymore.

They're on social media, they're on YouTube, they're on Netflix. So if you can't pay to advertise with the big the big guys, you're going to go to influencers, and that's more influential. You're going to go to the YouTube channels where they already have an audience that's cultivated and you kind of can you can gauge their target, your

When you got that first seventy eight dollars, you saw like, wait, they actually are giving me money. I mean, did you come to a realization of how you actually getting paid or was there a process of you having to do like some research, like wait, where's this money coming from?

I knew of those Google AdSense, but at the time, I just I was doing so many other things that I kind of didn't really care. I was like, Okay, I got seventy eight dollars, that's cool. That's probably how YouTube works, like access revenue.

I brought a video, I got paid. Cool, I keep it moving.

But then it was when I realized that, okay, it had to do with my CPM, and it had to do with where I placed the ads and how many ads I played. That's when it like a light bulb went off. I'm like, okay, so I can make money on access revenue and get money from brands and then put my little links in the bottom, get my affiliate links going.

So that's when it was a process.

Honestly, it wasn't like things just clicked and I was like, ooh, seventy dollars, How do I turn this into.

Seven hundred and eighty.

I was just like, okay, like seventy eight dollars, this is cool, But I wasn't thinking too much into it.

There was a lot of verbs there. So CPM is that's how much you're gonna get paid for every thousand views.

So we talked about that a lot.

When we talk about the audioce it's how many, how many, how much you're gonna get paid for one thousand listens. YouTube obviously how much you'renna get paid for per thousand views in it could fluctuated, which is right, something that we had to learn.

Well, the cost per million.

I hear a lot of people say that because it kind of sounds and it makes sense, But the CPM, the cost per million is actually not the cost per thousand views. It's the lost for a thousand impressions on

This now, we're now were about to go into it right now. Actually that's what we do our Alesia. So this actually is perfect because you know the thing. With a shout out to Max Maxwell, I remember he was saying, like, you know, when he hit like fifteen thousand a month on YouTube, and he was like, how he looks at that as that's like he does real estate, So he was like, you know, he was like, you know, fifteen thousand a month, that's five investment properties. That's how he's

Because it's like I remember a doctor.

I was watching he went to like medical school and all that, and his last year in medical school, his last year as a resident, he quit to become a full time YouTuber, and everybody was saying, like, you went through all of this medical training and all that, you're gonna quit to do YouTube. And he's like, yeah, that's what I'm that's what we're gonna do. And he's making like a half a million dollars on YouTube. So I think it's important for people to educate. So all right,

Yeah, So your CPM, which stands for your cost per millie, is the cost for every one thousand impressions, for every ad that's placed on or around your video. So you'll see, if the video's shorter than ten minutes, it'll only have one ad at the beginning, maybe an ad at the ending. But when a video is longer than ten minutes, then you're able to put you're able to place multiple ads

Impression as well.

So for every one thousand impressions you get on your video, that'll you that's your cost per million. That's how much you get caught. That's how much you get paid for it. The thing about the cost per million is that it's not determined by you though, it's determined by YouTube.

So it's basically.

How much ad payers or ad creators are willing to pay to put their ads in front of your video, in front of your audience. And it's basically an indicator to see how valuable marketers take your content basically like how valuable they perceive your content to be to help them with the business development and their business goals.

Okay, so and yeah, and that's interesting because it's like what we found out that depending on what type of content you put out that determines your CPM. So like us Safety Channel, our CPMs are a lot higher because it's clean content, like you know, I mean, it's clean business content, so cursing, cursing, anything like that, where it's like if it's if it's if it's a lot of cursing, they can have potentially way more subscriber's, way more views,

Bus our average right now is probably like thirty five, but we had some that go up to like seventy.

We've had some that are one hundred and twelve.

So really, like you said, just depends on the type of content and how clean it is and how many people are watching.

And if it's so if it's dirty content, I don't want to say dirty, but if it's like cursing and stuff like that, hey, they could demonetize it and not have any anything on it at all.

So people gotta realize that.

So you got when you really get into this YouTube thing, you got to really like dive in and do YouTube studio.

I would recommend that highly and study the analytics.

So like a lot of times, if you'll see that that money sign is yellow, that means that, yo, you're not monetizing the way. There's something in your content that is causing it to not get the adspace that it's supposed to. And another thing is is like a lot of times people don't realize that they could, they don't turn on their ads. So like there's you can put on start, you can put on in the middle, you can put on at the end.

You can actually place your ass what you like.

So a lot of people don't realize that, and it's a gem because it's like, Yo, the more ads you have that there's more revenue. But is something that we want to we kind of skipped, and that is like when you can start monetizing, right, Like, there's a certain amount of users you have to have and a certain amount of views you have to have, right, is it like a thousand for the users?

Yeah, a thousand subscribers and four thousand watch hours.

They've changed it now. It wasn't like that just a couple of years ago, but they've changed it.

And now you need a thousand subscribers four thousand watched hours before you can even start monetizing your platform.

Okay, all right, so now you're sor right, so now and that's important too. But the ten minute thing. Shout out to Mike. He actually put us onto that. He watched the video on YouTube and they showld.

Yeah.

The key with the clips, like even a lot of the micro clips that we put out from our episode, they're always if you notice, they're always longer than ten minutes or like at ten minutes, because then you could put multiple ads in if there's anything lowered th in ten minutes then you've only put one added. So it makes a big difference if you have three ads in a video as opposed to having one ad in a video.

Yeah, and also to touch upon what determines a CPM, it's not necessarily only when the content is clean, but that definitely is a big indicator. Like if you're swearing, cussing, you're talking about some vulgar stuff that's probably going to get demonetized. So it's not even an option of having a low CPM. But there's certain niches that have higher CPMs than others. So you guys have a high CPM because of the topics that.

You talk about.

So some of those topics are like real estate, luxury things, so like luxury real estate, luxury cards is a big one as well. Gaming is big as well, But it depends like what niche and gaming I'm not a gamer, so well would it' be.

Able to like indicate too.

Deep, but finances business credit just basically oh Amazon SBA, that's another one. So it depends on how much the uh the advertisers willing to pay they're not willing to pay to put their videos in front of like pranks and like couple channels, so when you're smaller, you're not going to see a big CPM for that.

But then once you become once you start what about makeup tutorial because that's very big for women, Yeah, what about makeup?

So the CPM on that isn't necessarily high until you start ranking. So like for prank channels, family channels, makeup channels, because it's it's a kind of saturated, uh industry, I guess, but it's very popular. So once you start ranking and you have a very loyal customer not customer based audience, then the marketers are like, okay, I would pay more to put my video more, put my ads in front of their videos and stuff. So it depends on how

Okay, all right, so now let's go to the actual content so that I guess that's the most important thing, right, So, like you your personal, our content is financial I guess that's the hardest thing. Like people want to start, you want to become a YouTuber. You're on your journey to become a YouTuber, right, the first thing is like, what do you want.

To talk about?

So we talk about financial stuff because we have financial podcasts, So that's easy. How did you find your niche to talk about? And how do you what do you recommend for people as far as finding their nache as far as the content that they're putting out.

So I would say the easiest thing is to do something that you feel comfortable with, something that you're confident in as well, because if you're not confident in what you're talking about, it's going to show. It's going to come off on camera. People are going to be able to detect that. So make sure whatever topic you decide to go into, you're comfortable and confident about that topic. But then also your audience is going to let you

So I'm not putting out a prank video. I'm not putting out vacations with the kids. I'm not putting out how to cut here. It's just it's they'll be all over the place. I do those things, but it just be all over the place.

Right, Yeah, No, you want to choose a topic and then try to find videos that surround that have to do with that topic, and don't make it too wide of arrange. Like, especially in the very beginning, nobody knows who you are, and they don't want to see every single component of your life because unfortunately.

Like you're not that relevant to them.

So it's nice that you have kids, it's nice that you, you know, like to shape up your beard and stuff. But like someone who comes out your channel and they want to see, uh, you hanging out with your kids, they're probably a dad with kids too, and they relate to that, but they might not have the same you know, grooming procedures that you do. They don't want to see the video. The next video to be you grooming yourself,

It confuses your subscriber.

They come to your channel, they see one video that's pertaining to your family life and your kids. Then they go look for another video that has to do with that and there's nothing else, or maybe there's only one and it's the one that they just watch. They're like, okay, this is what this was nice, this was cool. He's a nice guy, and they keep it moving. But you have to have consistency in all of your videos.

All right, there you have it. That's the that's the basics. On the next step, we're going to go into how to really pop off and become viral. You got to become vibrary days for sure, and you know, just some more hacks and useful tips about you know, getting popping online.

So yeah, we're going to that next hour.

So yeah, this episode is brought to you by P and C Bank. A lot of people think podcasts about work are boring, and sure they definitely can be, but understanding of professionals. Routine shows us how they achieve their success, little by little, day after day. It's like banking with P and C Bank. It might seem boring to save, plan and make calculated decisions with your bank, but keeping your money boring is what helps you live or more

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This is once again I want to reiterate by YouTube so on for it because for business owners as well, not just for people that want to become full time youtubeer. It's like we talked about social media a lot, like as far as it's like it's a great way to push your brand, but for entrepreneurs, and there's a lot of entrepreneurs is in on your Leasia, YouTube is extremely important to push your brand and you know, get the

It's just like any other social network.

There's a lot of millions and hundreds of millions of people on YouTube, So to not be on YouTube as a business owner, it's kind of like not being on Instagram.

And something we learned, like we didn't start with the YouTube channel, like we didn't started to April. Everybody knows that the podcast itself started in January, but we learned it like yo, we have to grow the audience it's a great way.

This is a platform. We knew that all our kids watch it, we knew we have to be on it. So we made a concerted effort to say, look, this is what we're going.

Yeah, and it's helped out a lot, Like if we just did the audio, we would be nowhere near where we are now because we don't have the same reach that we would have if we do YouTube. And it's a lot of other things that we do exclusively for YouTube that we'll talk about. But all right, so as far as getting on YouTube, but it's like anything, right, Like same thing with social media Instagram when you start with zero and it's like, how do I grow it

I think that's his name, that's his song, That's my favorite song.

Like that.

So your first video, you have no subscribers and you have thirty two thousand views on that video in a month. That's a lot. That's a lot of us. How did how how did you do that? How'd you do that?

So YouTube has little pockets and little niches, little communities. So what I did was I found videos that look like my type of content, I would search.

So my first video was a Storytime.

What I did was I searched Storytime and then I filtered the results by upload date and that puts the newest uploads at the top. So then I searched for videos that kind of looked like they were in my neighborhood on YouTube, my community on YouTube, and then I would comment on their video like I could totally related

Incognito, there's no bias there. There's no other.

Channel history incognito.

Yeah, so incognito is just browsing in private mode. So on Google Chrome it's called Incognito and in Safari it's called Private Browser. But what that does is it doesn't warp the search information, so there's no bias. When you watch a video and you're signed into your profile, YouTube is recommending videos for you based off of everything.

That you've ever watched on your profile.

That's why you'll watch like one cleaning video, You'll go back to your homepage and there's like four other cleaning videos recommended to you, and it over time, it builds up a profile for you in a portfolio for you and it changes your recommendations based off of stuff that

Okay algorithm, Can you tell about that YouTube algorithm?

Yeah?

So the YouTube algorithm, because it's a business, right YouTube, they're just interested mainly in like watch time and dollars, so they tend.

To push videos that have.

High CPMs, so videos that get them more money, and then I watch times as well and high engagement, because what YouTube wants ultimately is watch time, and they want their viewers to stay on their channel or on their platform, because if you're not on YouTube, you're on something else. You're on Hulu, Netflix, maybe Instagram, you're like on another platform.

So what they want is watch time and engage.

So if you upload a video and in the first few minutes or first few hours, I should say it's doing well, the algorithm is most likely going to push you some more. So that's kind of like a tit behind your algorithm. Like in the first hour, you should probably be commenting back to comment and stuff like that and trying to boost up that engagement within the first hour.

Can we talk about your your viral video.

You know, one of the one of the things you said is like not to chase trends, but you kind of did with the dad voiceover. Can you talk about the benefit you're actually chasing that trend and some of the things that didn't work that you learn from that.

Yeah, okay, so that video at the time, it was like a makeup trend that was going around and a lot of people were doing like my boyfriend does my makeup, my voiceover and my dad. I thought it would be so money if my dad did my voice over, because he's always like tracking jokes on me. He's always making fun of me, so he did it. It was funny, it was cool, and the video did really well. It was like on different social media platforms. I don't have a Twitter, so it was like all over Twitter, all

My dad still left about that video to this day.

But what I learned is that when you do videos just because it's trendy, but it has nothing to do with what your channel is about, it doesn't necessarily grow your channel or your subscribers. So that video I got like two point two thousand subscribers, I believe, says my analytics, but it has like eight hundred thousand views, so that's not a very good conversion, like views versus people who subscribe.

I would say when I heard that saw it, I'm like, yo, I've never thought about that when people actually buy your content from me. What was that experience? Like, that was the first time you've done it?

Yeah, that was my first time I had done it.

It was just I was getting a lot of you know those I think they're like social media sites where they just have a bunch of viral videos and you'll see a viral video over and over, but it'll have different logos.

In the corner.

So at the time, I was getting a lot of questions from different media sources asking if they can post it on their Facebook group. They're like, oh, we have I had like six million followers on our Facebook.

We're gonna post it. We'll credit you, da da da da.

And I was like, yeah, sure, just put my link in the description, go for it. But then someone had asked me like have you sold it already? And I was like, sold it to who?

That didn't make no sense.

And then I got another inquiry around the same time that the first one came.

In and was like, oh, well, we're willing to buy it.

So then I went back to the first person. I was like, no, I haven't told it yet, but you know, I have some inquiries, I said some like there was.

More than one. I was like, if you have some inquiries, so I haven't sold it yet.

So they came with their proposal, and then I took the other person like, oh, another media company is willing to buy it for this much. So then the second one ended up having a better, better price, and I just sold it to them. But the funny thing was that that all of that happened like a year and a half, maybe two years after I'd already posted that video, So it was weird. Because the traffic had already died

Really, it wasn't like the audience.

And another EYL alumni he had a post on Instagram a few days ago and he was like, a lot of viral videos don't go viral for like two to three years or even five years after that actually coming out with it social media or so you never know. It's like, don't give up on content because you might think, God,

Blowing up on like a lot of black financial literacy pages. Just so you never know.

But I want to ask you about that video because you put that on YouTube and I saw it and we showed like the clip of it of the analytics. So on the clip, I actually saw the accent accent revenue that you made was like sixty eight thousand dollars from that, it's on it, it's on your page.

So.

Like, I'm not exposing.

That's kind of what we do.

So if that, if that's something like that, is that like something like all right, so you made sixty eight thousand on a video app that I had, Like how many viewers it had? Nine hundred thousand, eight hundred. Yeah, it was like it just that's like typical for like a million. Obviously it depends on CPM and all of that, but like what was the CPM for that video?

Ooh, I'm not sure what the CPM was on that video actually, but that was over the lifetime, so that was when I posted it. I think was that twenty twenty seventeen. I think I posted that or maybe twenty eighteen, but it was over the lifetime, so from the moment I posted it to the current like day that I screenshoted it, so over time.

Yeah, that's how much it made. I think it was because of.

The timing too, because I posted it closer to the holidays and when it did go viral. It was during the holidays when acsence revenue is the highest. But yeah, once it starts gaining a lot of traction and it starts going higher, I noticed that the CPM starts jumping higher and higher, and so that's why I ended.

Up doing so well.

But I've noticed that it doesn't necessarily matter what your subscriber account is, or even what your your channel sizes or anything like that. Because some people they'll post a video on how much they made on YouTube, and I appreciate the transparency.

I respect it honestly.

Because someone had posted how much she makes and I think she has like one point four million subscribers, and she had said that she makes like, on average, about four thousand dollars a month. I was like, this wi't make sense because when that video went viral and I was making a lot of money off of it, I wasn't even at twenty thousand. I don't think, like my channel was pretty small. So it doesn't necessarily matter what your subscribe account is.

All of that's predetermined by YouTube.

And I try to tell people when they're thinking about making that transition from being an employee to being your own boss full time, and like you're using money from YouTube to try and like forecast your budget. I always tell people like, you don't really have control over the CPM because it's.

Kind of like you're putting out a product.

You don't know how many people are going to buy it, and you don't know what you're going to sell it for either. We're just putting out a product and whatever money you get, you'd get. And it's not like you can go back to YouTube and go tell them like, actually, you guys told me that I only had five thousand impressions on the ads this month, But I went and asked my viewers and.

They told me, actually they all watched it.

Like, you can't go back and dispute it with YouTube if they tell you that's how much you're making, that's how m you're making. So I wouldn't know why it needs so high, but it did, and I appreciated it.

I took it.

But I always take AdSense revenue as a bonus. So I don't rely on AdSense revenue because that just puts you in a very vulnerable place with your finances. And I don't know about anybody else, but I don't like being vulnerable with my Thiens. As with my finances, I like to be very calculated and very like precise, So yeah, it's kind of a toss up.

You don't know why it made so much and what the reason.

Is spoken like a true accountant.

My next thing is the points of consistency, right, because after you went viral, it's not like, hey, I'm going to live with this one video for the rest of my life. You started to putting out more content that was more theme. Do you want to talk about that?

Yeah, So after that first video, actually it was still a side hustle for me because my main priority was always finishing with UNI and like my nine to five career, so it was still a side hustle. I think after that video, I still was putting out I wasn't very calculated with my videos. It wasn't until recently, like once I graduated from UNI and I was paying more attention to my videos, that I was more calculated and I was more consistent with the theme.

But also like.

As time goes on, I think when I first started, I was like twenty one ish, so like my interest at twenty one is different from my interests now. So as time went on, I just started making videos that made more sense to me and what I was more interested in, more confident in. So once I started making more self improvement videos, personal finances, personal development, entrepreneur type videos, that's when I really started to understand the importance of

So if you if you.

If you take the ads off of video yourself or whatever reason, Like let's say you don't want ads on one video, that's going to hurt the chances of you YouTube pushing it.

Probably because they don't get paid either, or.

I would say that they don't really have an incentive to push it. They might, but they don't really have an incentive to. So you could take it off if you wanted to. But also, like, why would you want to do that?

Not because sometimes you might put a video out in the ads that are on the video might be competition for the actual.

Video, you know what I'm saying. So so yeah.

I noticed that with YouTube like something, they will run ads in a video that is like especially like if you're trying to sell something or if you have a product or something and it's like, now you got you're actually running an ad for somebody.

Else that's doing the same exact thing that you know about in the video.

Right unbeknown to your right but to the viewer, that's going to happen.

Yeah right, Yeah, I mean it's possible that that could happen, but mainly people like they buy from people, so if they're watching their video, they're most likely going to buy from you anyways. But yeah, you could take the video the ads off if you wanted to, and then you're like, you're subscribers watching and if it picks up, it picks up.

Get is after YouTube gets their cut.

So if you're making more money, that means they're making more money.

Okay, So so so all right, as far as like revenue, and I want to I'm glad you said that you don't rely on that because there's more ways to make money off YouTube and just add that's just like the first layer. But YouTube is it's just like any other thing. It's a platform where you reach a bunch of people. So through that you can do brand partnerships, you can promote your own products, you can do a variety of

Yeah, so I definitely make sure that I have enough revenue and income coming in from other places, because, like I said, it's a toss up. And although I can pend on the money coming in and like it's pretty consistent, there's a theme throughout.

You can't rely on it because at any moment. You Tube can come back.

Tomorrow and say like, hey, everyone under a million, y'all don't get paid in a war until you reach a million subscribers figure it out.

They probably won't.

Because that's a little wild on their end, but they have the option to do that. So I make sure that I'm making money from other places. For me, I have my affiliate links that I put in the description bar. I have my brand sponsorships, which is when a brand reaches out to you and asks you to promote their product or their brand.

For a fee.

And then I also use YouTube to drive traffic to my two other online businesses, which is my hair extension company and my.

Business society company.

You know, do you said something just now as far as the description, like you put the links in description. I think people overlook that and don't really understand the importance of the description. I know you have a little like a tip that you said, like you don't put a link within the first three lines like that.

Can you go into detail about that?

Yeah?

Yeah, So once again, because it's YouTube's platform and not here, they have the discretion to push videos that to not push videos that are sending traffic to other external sites.

So when.

Your first three lines above the full have a link to an external website, they're less inclined to push the video.

This is what I was told from like a YouTube insider.

I don't know how true that is to this day or if YouTube has changed that, because I do have like two videos that have done pretty well and they have a link on the top the top fold. But I was told this from an insider, so I try to avoid it if I can. It doesn't really make a difference for me to put the links just a little bit lower, so I tend to do that so that it doesn't kind of like throw the algorithm off or whatnot.

So yeah, that's something that people don't fully understand so many different things with YouTube. It's like this says you can just have like a three hour situation about that.

But I want to ask you before we go to the next thing.

Blog.

A lot of people are doing blogs.

And even were collegius and people say like we should do blogs and things of that nature, like a video blog like just a day and of life. So how do you do you think it's a good idea for like people that have like if they're putting out consistent content because some people say, like the blog allows you to people to see like the personal side of you, and it's such a different things and it's like it's like a young own reality show kind of.

So what's your thoughts on blogs?

So I think blogs are a good idea if you're trying to be a blogger or if you've already established an audience, because ultimately this generation we like solution based content. That's what everybody's after right now, you're after me everybody. Like when you watch a video, you're trying to gauge something from it, right So if you're making content that is even like family bloggers, you know, when people watch that, they feel like they're a part of the family. That's

Like, oh, but what was this, Like what was the reason?

But to somebody else, they're very committed, and those channels tend to have very loyal audiences too, because they they're invested in that relationship, they're invested in that family, and they feel like they're a part of the family, a couple of friend to the couple. So if you're blogging and you already have an audience, it kind of makes your audience feel like they're a part of what you're doing already. Like they watch your podcast, they see you

But when you're just coming straight up up the bat and no one really knows.

Who you are, if you're going to be a blogger, stick to that because then people are going to be invested in you and your life and you're a lifestyle blogger.

But if you're going to be.

Doing like couple, praying, couple, challenge couple, this couple, that couple, cup couple, and then all of a sudden you're doing blogs on your own and you're like, hey, guys, so.

I'm out with the boys, yes Friday night.

People are gonna be like, I didn't sign up for this. I don't care about what you're doing with the boys, Like where's your girl at? That's what we're trying to watch because they feel like they're a part of your couple. So if you're trying to be a lifestyle blogger, just stay consistent and stick to that. But if you've already built up an audience and you're trying to do blogging, it's more so behind the scene, and that's the value

Sol story?

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