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So talk about what's the most important thing to look for in looking at a company and start. I mean, so anytime you analyze in the company, I look at it the same way, the same way Steph Curry shoot the same free throws. It's like building a repetition, right. And it's like I always say, start out with a holistic view. Right, holistic view, Do I like the management team? Do I like how they are putting this company in the right path? But then I'm like, what's the opportunity set of this sector?
Right?
If we're talking about retail companies at the time, right twenty twelve or even now for that matter, we understand because at that time, not only was they losing out, but they had price match. So like you could literally go to Jake, you could go to Jcpenny or Target or whatever. You'd be like, Yo, you pull up on your phone, your Walmart got the same TV for one
hundred dollars less. They got to match it, right. Price match started coming out at that and so you're looking at holistic view, management team, opportunity set is this business? Is it cyclical? Is it declining or is it expanding? Right, So we talk about you know, electric vehicles, that business is growing, Right, It's a big oportunity set and we still haven't reached this full potential. So my holistic view is like, is this company or one is this in
a sector that's growing or declining. And then is this company does the how much market share do they have and do they have the ability to get more or do they have the ability or I'm sorry or is it other companies that are actually coming in and taking market share? So if you look at Apple versus BlackBerry back, I remember the ticker, I think black Beerry was like rim or something. And if that's the case, you looking
like man rim. They can't compete. Right At the one time BlackBerry had you know, they had a the type of software that you couldn't crack. So that was the thing all Wall Street people had, they Blackberries. But then Apple ended up getting the same thing. They took all their market share. So you're looking at saying does this company have that moat? I know shut out in he say mold a lot or that do does this have a moat? But also you know you're saying is their
business growing? Is that profitability growing? Is it more opportunity set? Right? What are they saying in terms of future guidance? Are they able? Is their business? You know what's the margins on their products?
Right?
You look at Apple, one thing they make a lot money own is their cessories, Right, Okay, phone is one thing, but then it's accessory. So I always take a holistic view. Also say who owns the stock? Right, I go on Yahoo Finance and look at the holders, because it's important to know if people smarter than you, who have a dedicated research team that are following this day in and day out, Like we don't have the ability to call the CFO of Apple, but you know Berkshire does, Vanguard
does Fidelity does. I always look to see who those top ten holders are. That always gives me an understanding too. If people are smarter than us, then you're looking at the charts, right. So I always start off fundamentals before I get into the technicals. Fundamentals is everything like everything we was just talking about, But the technicals is you know, where's the price trading? So like fundamentals are saying why I should buy this company? Right once again, opportunity said
is growing. Technicals is like an in shout out in he always say like it's it's you know, you can batter right company, but just at the wrong time. So the technical is gonna say, yo, you know RSI is here. You know RSI is under thirty. Now might be a good time to buy it, and I think so, I think anybody that's trying to say, you know, to develop the repetition, it's the same way like you shot free
throws different than you would shoot free throws right. You might dribble three times spin the ball, but you know, like your end goal. And I think that's the same thing when it comes to picking a company, right, it's like, okay, opportunity set, holistic view. Is this company growing? Also? Are
they sales growing? Is their profitability? Are they able to maintain margins because a lot of businesses are getting pressured into margins, especially in that retail space because for the most part Amazon had no overhead, where Toys r US and JC Penny got none. But overhead you're looking at how much their rent is, right, And so I kind of look at it that way.
So when you obviously when you started you didn't even know, like when you got to war and you said that you saw somebody day traded, obviously you start working on Wall Street. How fast is the learning curve?
Right?
Because if you don't learn pretty quick, you're gonna get left behind in that space.
I'm pretty sure. Boy boy, what was that like?
Learning curve? Crazy? Once again, at the time, I was trying to live life like TV bro. I'm trying to get on the phone and talk to Van. I don't like because I but I needed to know that. And so what I would say the learning curve was very hard because you had to It's almost like if you're taking the SAT and you're doing the reading part, like if you I was talking to somebody the other day and they was like, Yo, I'll teach kids how to
do good on ACT or SAT or whatever. He's like, Y're gonna read the first and the last paragraphs and skim the middle right. And I say that to say, like when you talk about the learning curve, when you're looking at that earnings report, right, just they publish an earners report, then they'll put out the ten Q in ten k annually, right, but the earners report it might be ten twelve pages. You got to know what to
look for quick as well. And so that was the biggest thing on a learning on a on a learning curve because it's like, what am I looking for? And then it's like, Okay, what are the numbers that you know? Because this is a like the models are leaving. I look at it like a living, breathing organism, because once you plug it in, it's gonna spit out something else that's saying, these bonds is worth this, this stock is
worth that. And so the learning curve was hard and you're sitting there right in bro Wall Street is one of them things where it's a blessing to be on there, but it's you know, it's very subjective, right, like the only black person in there, you know what I mean? If I come around, you know, make a joke or something, or small earners, what's up.
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Fdie an illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United
States Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fine nearly one thousand dollars a day, imprisoned and deported, you will never return. But if you register using our CBP home app and leave now, you could be allowed to
return legally. Do what's right. Leave now. Under President Trump, America's laws, border and families.
Will be protected. Sponsored by the United States Department at Homeland Security.
Allan too much, shorty, too cocky. He needs to tone it down. So you know. The biggest learning curve was culturally over the actual academia part of it. The academy, I felt as though coming from more and I can grasp anything. The biggest learning curve was learning how to act right, Like I got pulled aside. I got pulled aside, And anybody that's working on Wall Street, Bro, they understand what I'm talking about. It's a way you got to
carry yourself and it's a way to dress right. At one point they told me I was too flashy because I got a paragam on tie on. Right. They telling me I got too much swag because I walked different. So and I'm a person pulled me side. Bro, you gotta walk like you in a hurry. See what the hell does that mean? Bro? Like you know what I mean? Like, walk like you in a hurry, walk with your head down,
keep acting, because it's all perception, bro, perception reality. And when you come from a ivy league as a black dude, they already think, you know, kid thinking cocky and I was swagged out. I ain't gonna hold you. But at the same time they was hold They were trying to hold me in the sense of like he was too cocky, right he you know he and oh he's not doing
the grunt work. And so the biggest thing was the cultural part of being in a different It's a fraternity to write, these guys all play lacrosse country club, living Connecticut, you feel me like Westchester and all that, yeah, role and one of those people playing basketball on them desk for the most part, right, it was lacrosse row you feel me, field hockey, all that stuff. And it's a different culture, different country club.
Right.
They got their vest song, the vineyard vine vests and all that, you know what I mean. So that the academia part, it was hard at first, but you understand that because if you know how to study, you can get that. But the cultural thing was one that was very difficult. And I remember I was sitting at the dinner table with you not that long ago, and we was talking about, you know, a potential client, and this is how we come in, right, I'm wraw right now.
Either you like it or you don't. But when I was twenty two at the time, it was one of them like I had to get down and lay down or I had to really conform to that life. So why'd you leave? So I ended up So when I left Morgan Stanley, I ended up getting the best job at a hedge fund where I was able to move back to my hometown Chicago, and the reason I left was, you know, I just wanted more, right. So at the same time, you know I was making music, right, I
make music. I'm nice, Right, I need you to have my vinyl back here one of these days on god On want kids. We need that. But so one thing I'm going to work. I have my music on the radio. So I'm already feeling it. But one thing about moving back to Chicago is, and I think y'all are the tests, right, is when you going and you trying to do something, you got laser focus, you got your horse blinders on. And as a result, I really wasn't that in tune
with the community as much as I could have. Right where at Margan Stanley show, I did some community service, but like the people that I grew up with, I wasn't in tune with them. But me going back to Chicago, I really got to realize, like yo, when you look at the wealth gap and the information gap, it really
boils down to the exposure gap. So what you exposed to. Right, So being at Morgan Stanley, I'm walking by, I see MD on the desk, right, a managing direct on the desk, checking a retirement account, checking a four on one K. You got two three million in there, right, most people that look like us don't even got four one K's the retirement plans in general, right, they holping social security still, right, And so once I started understanding that and looking at
other people, Oh, I got an LLC for this. Oh, this is the type of accounts I have for my kids, I realized. One of my best friends at the crib, he like, bro, you ain't really my friend, bro if you ain't teaching me how to get a bag. So that's what made me say, yo, I want to start
making content. So that's when I develop economics, which you know, very similar to what y'all do, is making learning about finance cool, making it more digestible so the average person could understand it because we take a full step back. It's like, you know, they think this is an old white man's game. Historically it was, but now this stuff been democratized. Right, we got podcasts about it, we got social media about it. Now it's apps that allow us to buy stocks for free. I remember when I got
e trading. Oh wait, it cost me thirteen dollars buying thirteen dollars to seal. So if I'm putting one hundred dollars to work, I got over. I got thirteen percent and over in costs to buy that. So at that moment, I'm already lost. I need to stock to go over thirteen percent for me to you know what, I mean, to make money. So at that moment, it's like, all right, but now democratization of everything, right, Like we swimming in knowledge, but we yearning for wisdom. And now it's like, how
do we give everybody the right wisdom? And so one of the things I did was like, man, I want to start putting out content right Because I went by the Moniker Wall Street rapper, I was talking to somebody, She's like, Okay, what the hell does Wall Street mean? So it's like, let me bring main Street. Let me bring Wall Street to Main Street. And so one of the things I was able to do was while I was working, I was always had a hustles right shout of my dog Ja. We used to throw parties, we
had to drill. Then I also opened up a restaurant, and then I had the content and I had the music. So I'm like, bro. One of the things I said, if I can make a fraction of what I make while working on Wall Street while only dedicating call it four or five hours to the side hustles. Then if I gave it twenty four hours, then it's over with and so I was able to leave while having other investments right still trading and developmentcanomics.
An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States
Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.
Do what's right. Leave now. Under President Trump America's laws, border and families will
Be Protected, Sponsored by the United States Department of Homeland Security,
