How America Has Marketed College - podcast episode cover

How America Has Marketed College

Dec 19, 202213 min
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Episode description

This clip goes over how America has sold College to students and parents. #college #america #dream 

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Transcript

Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.

Do what's right. Leave now. Under President Trump, America's laws, border and families will be protected.

Speaker 2

Sponsored by the United States Department of Homeland Security. What college are you going to?

Speaker 3

I haven't got my financial package from Duke yet, but Duke is my passion.

Speaker 2

Why is Duke your dream school? I've been to the campus, I've toured and I.

Speaker 4

Fell in love with it, fell in love with.

Speaker 2

Like the like the classes, the people there, the overall like experience of being there, their connections. How much is Duke going to rite? You really about seventy five?

Speaker 5

My low?

Speaker 6

It's undergrad So I'm still thinking about Staley. Yeah that's three hundred grand.

Speaker 3

Yeah, I know for a degree.

Speaker 7

Yeah about you?

Speaker 8

Why is that your school?

Speaker 2

Because it's like saturated with music artists, with producers, with opportunities out at every corner for music in particular. How much is it seventy five gosh, seventy five thousand dollars?

Speaker 4

I'm going to reach for what I can and if the n YU is it, then I'm going to reach Oh my gosh, I'm so serious.

Speaker 2

Okay, So I tore Buffalo back in November, and I don't know, I feel like it'll be a lot like high school as far as like arriving, like they're like, I know, my parents talk about like college was like the best years of their life and and so I feel like the experiences that I'm going to get at college are going to be like unmatched.

Speaker 5

So You're going all the way to Buffalo State just to have an upgraded high school experience.

Speaker 2

Yeah, keyword upgraded.

Speaker 6

Well, if I wanted to sell a college to the normal group of semi unmotivated, semi uninformed people, I would start with the football team. I would move on to the parties. I would then go on to shiny pictures of people at graduation. We are we are. I wouldn't mention student debt. I wouldn't mention all the hours you have in between class because most colleges aren't good at helping people through that.

Speaker 4

Picking a school is a complicated process, between applications and essays and costs and visitation and the stuff out there on the web. It's just overwhelming. The average person doesn't know what to look for because this isn't their world, and then all of a sudden you get thrust into it and it's information overload, and how do you synthesize it into something that makes a whole lot of sense.

Speaker 1

The new thirtieth edition of Best Colleges was just released this morning, and we've got it.

Speaker 2

Brian Kelly is editor of US News and World Report.

Speaker 6

Could see you again, Brian Kelly, think this is getting to be an annual visit and we like it.

Speaker 7

If you were to ask me what's the worst thing that has happened to higher education in the last twenty or thirty years. I would say, unabashedly, a fledgling magazine decided to start ranking colleges.

Speaker 1

Which schools will the greatest chance of giving you the American dream, the usual suspects.

Speaker 4

I have to say Princeton, Harvard, Yale, Columbia, Stanford are the top five.

Speaker 7

The whole world wants to go to these places. Education is a brand now, it's a label that's an industry.

Speaker 6

One of the things US News and World Report measures is the percentage of people the college rejects. That the more people you reject, the better college you must be.

Speaker 5

I always look at their alumni. They're very royal alumni.

Speaker 4

People who go to Princeton love Princeton. They give it money, they come back, they stay engaged with the school. That makes a difference.

Speaker 7

And you're making with this ever evolving matrix of points really important things like your reputation, how other people think about you. It turns into a higher at arms race.

Speaker 2

It's like Nikes versus Gucci. They're both shoes. They both work the same, but one has more value because of the name.

Speaker 6

Some colleges figured out if they made their dorms nicer or their gyms fans here, more people would want to come.

Speaker 3

What's up with their dorms? What do they have?

Speaker 6

Beautiful campus?

Speaker 3

Yeah, ten different residents.

Speaker 6

There's a food service.

Speaker 7

It's pretty beautiful.

Speaker 6

If more people wanted to come, they discovered the US News and World Report would rank them higher.

Speaker 1

Do you accept bribes?

Speaker 5

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Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fined nearly one thousand dollars a day, imprisoned, and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally.

Do what's right. Leave now. Under President Trump, America a laws border and families will be protected.

Speaker 4

Sponsored by the United States Department of Homeland Security, ones I have been lobbied by some of the finest people in the world.

Speaker 6

The US News and World Report ranked them hire more people wanted to come. If more people wanted to come, they could charge more because their piece of paper was worth more. So the ratchet kept turning, and it kept turning, and it kept turning.

Speaker 7

The parents are demanding the college. Students are demanding you have to build it. Otherwise they won't come because your college isn't good enough.

Speaker 6

The idea that you can spend four years not living at home, going to class three hours a day, Yeah, that's the definition of privilege. Wherever you came from, best campus fized, I mean, it is abulous.

Speaker 5

Wow.

Speaker 6

So let's be really clear. You shouldn't go to a famous college. There's no reason. I hope you go to a great college, but I also know that some of the cheapest colleges in America could be great if you make them great, if you use your time there to have a series of experiences that change your life in other people's lives. Because that's what you get. You get four years of freedom and leverage. What are you going

to do with it? Because if all you're doing is saying I'm going to give up four years of my life and all my money for a piece of paper, at the end, it doesn't make sense to pay what you're currently paying for the paper.

Speaker 8

What really was apparent to me was how much debt can be that ball and chain on your ankle when you actually hop into the real world. Once you can change that mental state of debt actually doesn't have to be an option. I can do this a different way. There's a newfound freedom that comes with that. Going forward with school, I knew that I wanted to pay.

Speaker 6

For it.

Speaker 8

Later on in my senior year, and I went and toured Wisconsin Lutheran College. I went to the school with the mindset, I'm going to hate this. I was thinking, am I shorty myself by going to a small school? Will I be able to get the job I want to? Because I went to ana school. Everybody knows the University of Wisconsin Madison, the Badgers. How many people know the Wisconsin Lutheran College Warriors as exciting as D three football is. I knew we weren't going to be known for that.

But then when that tuition bill came paired with some scholarships that I earned in high school, meant I wouldn't be going in depth my first year. That was an eye opener.

Speaker 3

I'm convinced that most of the mistakes around college are simply college choice. It's as simple. Thirty years ago, the difference in cost of a community college, a state school, and a private school was not a lot, and the difference in what you got thirty years ago in terms of the quality of education was a lot. The weird thing is is that the quality of education has come up on the community college so much and on the state school so much that they're almost all three parallel now,

but the cost went dramatically different. But here's the thing. A lot of people get the basic knowledge of business, the basic knowledge of a communication, the basic knowledge and I field at a community college and get a really good career out of it. Information is just much more accessible now than it was thirty years ago to the average person.

Speaker 6

So let's talk for a second about whether you should go to college at all. Given that every single course at MIT is available online for free, given that with motivation you could cover four years of college courseworth in a year, that there are ways to cobble together what you would learn in college and even show up with the degree without going in the front door, without paying

full price. And the giant shift that's happening is that the people who are hiring what they want from you is not that you went to a school with a

better reputation or at least a better football team. What they want from you is it's the real skills, creativity, honesty, directness, leadership, resilience, and I think we've got to strip away the easy and fun part, stop rewarding it, stop confusing it with a useful signal, and instead get back to the hard part, which is how we're going to be productive, generous human beings.

Speaker 1

An illegal alien from Guatemala charged with raping a child in Massachusetts. An MS thirteen gang member from Al Salvador accused of murdering a Texas man of Venezuelan charged with filming and selling child pornography in Michigan. These are just some of the heinous migrant criminals caught because of President Donald J. Trump's leadership. I'm Christy nom the United States

Secretary of Homeland Security. Under President Trump, attempted illegal border crossings are at the lowest levels ever recorded, and over one hundred thousand illegal aliens have been arrested. If you are here illegally, your next you will be fine nearly one thousand dollars a day and deported. You will never return. But if you register using our CBP home app and leave now, you could be allowed to return legally. Do

what's right. Leave now. Under President Trump America's laws, Border and families will be protected.

Speaker 2

Sponsored by the United States Department of Homeland Security,

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